Professional Documents
Culture Documents
Oyecity.com
City Ka Brand
Introduction
Company profile
Competitive Mapping
Objectives
Tasks completed during Internship
Results of collected data with pie chart
SWOT Analysis
Feedback of vendors from the Survey
Suggestions for Company
Company Profile
Indias first online marketplace for the
brands of city.
Oyecity.com
Local Shop
(vendor)
Customer
Competitive Mapping
Objectives
To identify and understand all possible problem that a vendor (or retailer)
face while working hand in hand with any e-commerce company.
To identify and study critical factors which is why vendors are choosing the
competitors in the same field.
To study and analyze the factors that help retaining the vendors (or retailers)
who once subscribed in oyecity.com.
Questionnaire and
Data Analysis
Key Facts
5000
10000
3%
12%
50000
1 Lakh
36%
16%
2 Lakh
5 Lakh
8%
5%
21%
More than 5
Lakhs
NA
2. In marketing word of
mouth travels faster
than Usain Bolt on
steroid, but negative
word of mouth travels
even more faster.
Key Facts
12%
2%
Word of Mouth
Social Media
Adver. In
paper/tv/radio
86%
Paphlets/Billboards
Sponsership for
events
Exhibitions
Key Facts
1. Most of retailers are
using word of mouth
and social media
hence most of them
spend nothing on
advertisement and
marketing.
2. 16%(very less)
retailers spend in
advertisement.
6%
10%
Nothing
Less than 10000
approx. 1 Lakh
84%
approx. 10
Lakhs
approx 1 Crore
Key Facts
1. Mostly vendors dont
prefer doing special
efforts for customer
retention
2. They give offers to
customers and
strongly believe in
building good
relationship with
customers for
customer retention.
1%
49%
Building
relationship
50%
Offers
No special
efforts
Loyalty
programs
Other
Key Facts
7%
5%
6%
average 500
31%
average 1000
29%
average 10005000
5000-10000
above 10000
Key Facts
10%
Yes No
90%
Key
1. Out ofFacts
10% who
7%
4%
self
employee
90%
third party or
outsourced
NA
Key Facts
Q8. You have your own Social media Page for Shop/Company?
5%
Yes
No
95%
1. It is observed that in
most of the shops
(94%) there are
returning customers
hence their customers
trust the products
given by the vendors
under our survey
population.
Key Facts
6%
41%
Returning
Customers
Both
Key Facts
2. Shops in which
already more
customers are
visiting those
vendors will not feel
importance of the
service provided by
the company and
this is actually
observed during the
survey.
1%
5% 3%
10 to 15
20%
approx 50
approx 100
200-300
71%
300-500
more than
500
Key Facts
Q11. How much your business got affected due to ecommerce website?
13%
Not affected
13%
51%
less than 5%
less than
10%
11%
11%
approx 10-25
more than
25%
Facts
Key
Interested
i. Aware of the power
of ecommerce.
ii. Free delivery scheme
iii.Have experience (of
other such websites)
Q12. Are you interested to sell your products online within the city?
Not Interested
i. Extra stock
management
ii. Not aware of
computer knowledge
iii.Earlier bad
experiences.
42%
58%
Yes
No
1. Since there is no
advertisement and
marketing done of
the company 0% of
the population
under consideration
knew about
Oyecity.com
Key Facts
Yes
No
100%
SWOT ANALYSIS
STRENGTHS
1. Larger classification of products.
2. Faster and cheaper shipping than
competitors.
3. Zero operational cost for
registered vendors.
4. Higher level of consumer
communication (Further offers and
products can me mailed and
texted).
OPPORTUNITIES (SCOPE)
1.
2.
3.
4.
WEAKNESSES
Heavy, Bulky
and Perishable products
(LIMITATIONS)
are expensive to ship.
Vendors feedback are not taken time to
time.
High customer expectations due to
comparison from other giant
ecommerce companies like
amazon.com.
Companys name lies very low in
ranking of search engines like Google,
Yahoo, etc. THREATS
Recommendations
Company should make their website more accessible and catchy.
Company should include online payment options also.
Company should start advertising at least on Facebook, Twitter, and
Instagram aggressively.
Products updated from a particular shops need variety if possible.(for
example: Hemant Traders have only Temple as its product in different sizes
and different prices.)
Thank You!!!