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QUALITATIVE RESEARCH,CONCEPT,
CHARACTERSTICS AND ADVANTAGE
Qualitative Research
Qualitative research is an interdisciplinary,
transdisciplinary, and sometimes counterdisciplinary field.
It crosses the humanities and the social and physical
sciences. Qualitative research is many things at the same
time. It is multiparadigmatic in focus. Its practitioners
are sensitive to the value of the multimethod approach.
They are committed to the naturalistic perspective, and to
the interpretative understanding of human experience. At
the same time, the field is inherently political and shaped
by multiple ethical and political positions.
Qualitative Research
Qualitative Research
Popularity of Qualitative
Research
Usually
research
No better way than qualitative research to
understand in-depth the motivations and
feelings of consumers
Qualitative research can improve the
efficiency and effectiveness of quantitative
research
Limitations of Qualitative
Research
Qualitative Research as a
Process
Theory
Method
Analysis
All three interconnect to define the
qualitative research process
In depth Interviewing
Focus Groups
Participant Observations
Ethnographic Studies
Projective Techniques
Characteristics of
Qualitative Research
Naturalistic inquiry
Participant
observation
Interpretative research
Field study
Inductive research
Case study
Ethnography
Qualitative Researchers
THANKS.