Professional Documents
Culture Documents
Designing and
Delivering Business
Presentations
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Learning
Objectives
1. Plan a business presentation that
accomplishes the speakers goals and
meets the audiences needs.
2. Organize and develop the three parts
of an effective presentation.
3.
Select, design, and use
presentation visuals effectively.
4.
Deliver speeches with increasing
confidence.
5.
Discuss strategies for presenting in
alternate delivery situations, such as
culturally diverse audiences, team and
distance presentations.
Learning Objective
1
Plan a business
presentation that
accomplishes the
speakers goals and
meets the audiences
needs.
Preparing an Effective
Presentation
Select topic of interest to you and the
audience
Determine purpose (what you want
the audience to gain)
Identify major points and locate
supporting information
Develop a strong opening and closing
Arrange for a proper introduction
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Identifying Your
Purpose
Say to yourself, At en
the ____ of
d audience
my presentation, the
will . . .
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Learning Objective
2
Organize and develop the
three parts of an
effective presentation.
Organizing Your
Presentation
Introduction
Effective Attention-Getters
Shocking
Experts
Personal
Related story/
Rhetorical
Appropriate
Demonstration
quotation
reference
statement
story
humor
anecdote
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
An Effective
Introduction . . .
Captures audiences attention
Establishes rapport with
audience
Presents the purpose
Previews major points
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Crafting an Effective
Body
Providesupport
_______ in an easy-tounderstand form
Provide relevant
statistics
________
Usequotes
______ from prominent people
Usejokes
_____ andhumor
______ appropriately
Use interesting
anecdotes
__________
Use presentation
visuals
_______
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Making Your
Presentation Easy
to Understand
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Crafting an Effective
Closing
Make conclusion creative and
memorable
Tie closing to introduction for unity
Use transition words to show clearly
movement to closing
Practice close for smooth delivery
Smile and accept audiences
applause
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Learning Objective
3
Select, design, and use
presentation visuals
effectively.
Benefits of Presentation
Visuals
Clarify and
emphasiz
_________ important
e
points retentio
Increase
n ________ from 14
percent
to 38 percent
tim
Reducee ____ required to present
Increase
goals likelihood of speaker
meeting _____
consensus
Increase group _________ by 21
percent
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Types of Presentation
Visuals
Handouts Provides detailed information
to augment visual aids in a specific section of
the presentation
Reduce need for note taking
Board and Facilitate Interaction
flipchart
Are easy to use
Are inexpensive
Overhead Are Simple to prepare& use
Transparen Are inexpensive & redily avaiable
cies
Electronic Meet Audience expectations
Presentatio Enhance professionalism
ns
Provide special efforts to enhance retention,
appeal, flexibility
35 MM
Are Highly Professional
Slides
Depict real people & places
Models
or Are useful to demonstrate an Idea
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Physical
Presentation Design
Principles
Limit the
number
_______ of visuals
Use limited text and
_________images to
powerful
develop
one idea
____ ____ per slide
Use effective
template
________, fonts, and color
scheme for appeal and easy reading
Capitalize
____ letter of bullets, eliminate
first
periods, and avoid abbreviations
Reflectlegal
_____ and ethical responsibility
_________
carefully
Proofread
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Ineffective Slide
Design:
What Does Not Work
Includes
nondescriptive title
Too much text and
too many points for
easy recall
Lacks appealing
template and image
related to topic
Has poor contrast
and font choices
Includes errors in
capitalization style
for title and ends
bullets with periods
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Ineffective Slide
Content:
What Does Not Work
Title is not
descriptive
Too many points on
single slide:
- First item is verbal
transition, unrelated
to key idea
Effective Slide
Content:
Why It Works
Uses descriptive
title to capture
major idea of slide
Omits items
unrelated to major
ideavalue of
humor
Includes few
memorable points
in parallel form
2012 Cengage Learning.
whole or in part.
Corrects spelling
maintain
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or posted toto
a publicly
accessible website, in
credibility
Learning Objective
4
Deliver speeches with
increasing confidence.
Manuscript or scriptedwritten
and read to the audience
Useful for complex material & technical
conference presentation
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Delivery Style
Before Presentations
Prepare thoroughly
Prepare effective presentation support tools
Practice the entire presentations
Spend additional time practicing the
introduction & conclusion
Practice displaying presentation visuals so
that your delivery appears effortless &
seamless
Seek feedback on your performance that
enable you to polish your delivery &
improve organizations
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Delivery Style
During Presentations
Communicate confidence , warmth, &
enthusiasm for the presentation & the time
spent with audience
Exhibit a confident appearance with alert
posture
Smile genuinely throughout the
presentation
Maintain steady eye contact with
audience
Refine gestures to portray a relaxed,
approachable appearance
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
Move from behind the lectern & toward
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
After Presentation
Be prepared for a question &
answer period
Distribute handouts
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Learning Objective
5
Discuss strategies for
presenting in alternate
delivery situations,
such as culturally
diverse audiences,
team and distance
presentations.
Speaking to Culturally
Diverse
Audiences
Use simple English and short sentences
Delivering as a Team
Select a winning team
Agree on purpose and schedule
Plan seamless transitions and
build natural bridge between
sections
Deliver and field questions as a
team
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Adapting Presentations
for Distance Delivery
Be certain presentation is
appropriate for distance delivery
Establish rapport with participants
prior to presentation
Gain proficiency in delivering
through distance technology
Develop appropriate high-quality
graphics
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.
Using
Videoconferencing
Appropriately
2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in
whole or in part.