Social Media:

Authenticity-at-Source

An idea by
Ramla Akhtar
http://ramlaakhtar.posterous.com
 The Current
Communication Model

 Problem?

This is not how

Social Media
works
Communication via Social
Media is....
Viral
Exponential
Resilient/ Sticky
Anarchic
Self-Organizing
Mutating
Evolutionary
Uncontrollable
 Re-Imagine:
Communication!
The New Communication
Model

 => A Word*
is like a Seed
that sprouts into a Tree
that yields many mutant Seeds
that yield more Trees....

A word is no longer just a single word.

*word = idea, thought, speech, drawing, action...

 FACT:
The New Communication
Model
not only applies to Social Media
but to all media
in a convergent, interconnected
world
 Case in Point: “Everybody Draw
Muhammad Day”
When a satire poster by a …leads to a ban imposed on
cartoonist… millions of people on accessing
Facebook (+1000 websites)

(Note: THIS, of course, is NOT the poster that led to

the “Everybody Draw…” fiasco. However the
original is not used for the good of all. )

= 1000sx time impact, 1000s of miles away, on

millions of people
 NEEDED:
Authenticity-at-Source
=
Plant the Right Seed
BECAUSE
What You Reap,
Is What
You. Will. Sow.
Authenticity: How?
Know Your Content
Address YOUR Expertise
Kill Rumor/ Hearsay
First-Hand Experience
Value Addition
Sincerity of Purpose
and above all...
 Deliberate
Benevolent Intent =
“I am here to GIVE to the
other”

(Whereas Malevolent Intent =

“I am here to take from the other”)
 Thank you.

Ramla Akhtar
FIND MORE IDEAS AT:
http://ramlaakhtar.posterous.com
http://scribd.com/ramlaakhtar
http://linkedin.com/in/ramlas

Twitter: @ramlas
Facebook : ‘Ramla Akhtar’

This presentation first created in April 2009.

Presented at Pakistan’s first National Bloggers’ Conference in Karachi on April 18, 2009.
This version updated in May 2010