CULTURAL ENVIRONMENT

BULGARIA
Bulgaria – High-content county

• Most of the information resides inside the person

• Place emphasis on who you are in the society
• polychronic people - more time-flexible, perform
many tasks at once, change plans often and
easily, tend to build lifetime relationships, and
base promptness on relationships
• Shared feeling of obligation and honour takes
place of impersonal legal sanctions
• The network of family and acquaintances assisted
to solve various problems
Hofstede Cultural Typology
Regarded as Mediterranean country
• more collectivistic in its organizational and
societal structures
• high degree of class inequality
• individualism/collectivism;
• high power distance;
• strong uncertainty avoidance;
• femininity;
• short term orientation
Language
• Southern Slavic language
• Mutually intelligible with Macedonian,
Serbian
• The first Slavic language to be written -
The Cyrillic script writing system
• The third official alphabet of the European
Union
 Religion
• Orthodox Christianity
• Monasteries
•
• Bulgarian Orthodox 85%,
Muslim 13%,
Jewish 0.8%,
Roman Catholic 0.5%,
Uniate Catholic 0.2%,
Protestant, Gregorian-Armenian, other
%0.5
Aesthetics

• Colours
üNational Flag- white, green, red
üFor business logos – light and dark
blue, red, orange, green
üFor clothes – changeable by the
mode
• Music – Bulgarian folklore music, Pop
folk music
Famous Ads
Dietary Preferences - General
• Slow Food Culture
• Fast Food Culture
•
•
• Only the finest herbs
• Fruit and vegetables grown in Bulgaria are
of unique taste
• Consume all types of meat
Dietary Preferences - White
Cheese&Yoghurt
• “White Brine Sirene"
• Yoghurt - Lactobacillus bulgaricus
• Popular incredient in bulgarian cuisine
Dietary Preferences - Popular
Beverages
• WINE production have a long history -
Europe’s first vintners were the
(Proto)Bulgarians
•more than 80 industrial wineries
•Bulgarian wines are sold in the UK, Ireland,
Germany, the Netherlands, Scandinavia, the
USA, Japan, Poland, and the former Soviet
Republics.
•Mavrud is a typically Bulgarian wine variety
•
•RAKI - region of origin, medicine
•
•BEER - bulgaria ranks 21st by beer
consumption per capita, with 59.5 litres a
year.
 Nature
•Climate – gentle continental
climate, transitional climate
•Landscape: 1/3 of the territory is
covered by mountains (total 16
mountains)
•Big mountains in Bulgaria – Rila,
Pirin (with alpine nature), the
Rhodops, the Balkan
•Mussala 2 925 m – the highest peak
•Length of the coast - 378 km
•3 national parks, 9 reserves
•Water sources: 1200 rivers, 400
lakes (there are over 330 lakes in
the high mountains)
•Over 600 natural mineral sources
•Unique natural wonders with variety
of forms: rock formations (bridges,
karst gorges, rock pyramids), a
world of caves (over 2000),
canyons, majestic waterfalls

•
•
Culture and Traditions are still
alive
• Traditions are an important part of
the modern life in Bulgaria
• Practiced handicrafts – copper craft,
wood carving
• Many folklore festivals of authentic
Bulgarian dances and music
• 20 000 cultural monuments –
Thracian tombs and cult places
from the 4th , 5th century B. C.,
medieval fortresses, 162
monasteries, medieval rock
monasteries, 330 museums and
galleries, ethnographical and
historical reserves
• 7 Bulgarian cultural monuments in
the Unesco list – the Bojana
church, the Rila monastery, the
monastery in Ivanovo, 2 Thracian
tombs, the Madara rider, the town
of Nessebar

•
Folklore

Famouse dances
Ruchenica, Gralsko,
Daichovo, Tejko
Makedonsko, Chervorno,
Severnqshko, Varnensko,
Elenino , Gankino Horo.
Bulgarian Rose
•The Bulgarian Rosa Damascena, cultivated for over 300
years, is considered to be the best oil-bearing rose
renowned worldwide.
•Festival of Roses in Kazanluk
•Bulgarian Rose Oil and Bulgarian Rose Absolute,
Bulgarian Rose Concrete
•
Thank you
for your
Attention