LATIHAN ASAS

PERNIAGAAN
05 – 09 APRIL 2004
KEMENTERIAN
PEMBANGUNAN USAHAWAN

AKC / INSTAC / NICE CONSULTING GROUP OF 1

COMPANIES
 FACILITATORS
 Mohd Zarawi Din
 Habibullah Ab Rahim
 Saiful Adli Abd Hamid
 Hj Azlan Ariffin

INSTAC Services Sdn Bhd

Kuala Lumpur

AKC / INSTAC / NICE CONSULTING GROUP OF 2

COMPANIES
 TUJUAN KURSUS
1. Meningkatkan pengetahuan berkaitan
keusahawanan.
2. Memupuk budaya keusahawanan di
kalangan peserta.
3. Membolehkan peserta membuat
penilaian untuk menceburkan diri dalam
perniagaan.

AKC / INSTAC / NICE CONSULTING GROUP OF 3

COMPANIES
Personal Objective:
1. Should I be in business?
 Risk taker
 Committed to the business
 Determined, optimistic &
resourceful
2. What business would I be
comfortable in?
 What would I be comfortable
in & enjoy doing.
3. What business could I
make a profit in?

AKC / INSTAC / NICE CONSULTING GROUP OF 4

COMPANIES
 Sinopsis Program
 Mencungkil kekuatan dan kelemahan
keusahawanan dalam diri peserta.
 Merangka visi dan misi yang jelas.
 Kompetensi keusahawanan.
 Environmen luaran & dalaman dalam
penyesuaian perniagaan.
 Latihan mengenalpasti peluang perniagaan
setempat ‘Macro-Screening’ Perniagaan.
 Komponen asas perniagaan: entiti perniagaan
dan ‘tools’: apresiasi perakaunan; pengurusan
kewangan dan rancangan perniagaan.
AKC / INSTAC / NICE CONSULTING GROUP OF 5
COMPANIES
 Methodologi
 Lectures & discussion.
 Simulation & experiential learning.
 Case studies.
 Field work: Macro-Screening.
 Medium of Instruction:
 MALAY, MALENGLISH

AKC / INSTAC / NICE CONSULTING GROUP OF 6

COMPANIES
 ICEBREAKERS: SELF
DISCLOSURE
1. Identify favorite color.
2. Identify favorite animal.
3. Favorite pekan / town / city.
 List 3 words that describe it in 5 mins.
 Perception of others on you.
 How you view yourself.
 How you feel about your sensuality.

AKC / INSTAC / NICE CONSULTING GROUP OF 7

COMPANIES
 Takrif Usahawan
“The ability to create and build something from practically
nothing. It is initiating, doing, achieving and building an
enterprise or organization, rather than just watching,
analyzing or describing one. It is the knack for sensing
an opportunity where other see chaos, contradiction and
confusion. It is the ability to build a ‘founding team’ to
complement your own skills and talents. It is the know
hoe to find, marshal and control resources (often owned
by others) and to make sure you don’t run out of money
when you need it most. Finally, it is the willingness to
take calculated risk – both personal and financial – and
then do everything possible to get the odds in your favor”
Timmons, 1994
AKC / INSTAC / NICE CONSULTING GROUP OF 8
COMPANIES
 Kenapa nak jadi usahawan?
 Need for achievement  Self Efficacy
 Need for autonomy  Endurance
 Need for dominance  Market Awareness
 Social orientation  Creativity
 Flexibility
FINANCIAL FREEDOM

AKC / INSTAC / NICE CONSULTING GROUP OF 9

COMPANIES
 Vision & Mission
 I have a dream …..
Martin Luther King, Dr
Mahathir, Mat Jenin.
 Impian kejayaan
untuk dicapai suatu
ketika pada masa
hadapan.

AKC / INSTAC / NICE CONSULTING GROUP OF 10

COMPANIES
 Vision & Mission
Mission Statement:
 What business are we in?
 What values will guide us?

Vision Statement:
 What will success look like?

AKC / INSTAC / NICE CONSULTING GROUP OF 11

COMPANIES
 Mission Statement
 Statement of Purpose
 Statement of Business
 Statement of values

AKC / INSTAC / NICE CONSULTING GROUP OF 12

COMPANIES
 GOAL SETTING

 S : Specific
 M : Measurable
 A : Attainable
 R : Result not activity
 T : Time related
 E : Exciting
 R : Rewarding
AKC / INSTAC / NICE CONSULTING GROUP OF 13
COMPANIES
Vision & Mission

AKC / INSTAC / NICE CONSULTING GROUP OF 14

COMPANIES
 Mission Statement
Asia's first low fare no frills airline to introduce
"ticketless" traveling, AirAsia will be unveiling more
incentives in the future to encourage more air travel
among Malaysians.

AKC / INSTAC / NICE CONSULTING GROUP OF 15

COMPANIES
Goal Setting: Exercise
15 Years

10 Years

5 Years

Core Business

Base Year
AKC / INSTAC / NICE CONSULTING GROUP OF 16
COMPANIES
 Internal Resources
DIRI USAHAWAN

Pendedahan Diri Dorongan

Objektif Wawasan Kualiti Sumber

AKC / INSTAC / NICE CONSULTING GROUP OF 17

COMPANIES
 Pendedahan Diri
 Characteristics of Entrepreneurs:
Personal Attributes
SUCCESSFUL
Technical Proficiency ENTREPRENEUR

Managerial Competency

AKC / INSTAC / NICE CONSULTING GROUP OF 18

COMPANIES
 Key Personal Attributes
 High need for achievement
 Desire for independence
 Self-Confidence
 Self-Sacrifice
 Entrepreneurs: Made, not Born
 Entrepreneurial Careers

AKC / INSTAC / NICE CONSULTING GROUP OF 19

COMPANIES
 Dorongan: Wawasan
 Nilai (Diri / Orang Lain)
 Imej Diri
 Pemikiran
 Cita-cita
 Harapan
 Masa Hadapan

AKC / INSTAC / NICE CONSULTING GROUP OF 20

COMPANIES
 Dorongan: Kualiti
1. Knowledge / Education
2. Skills & Proficiency:
 Technical Proficiency
 Managerial Competencies
3. Entrepreneur competencies

AKC / INSTAC / NICE CONSULTING GROUP OF 21

COMPANIES
 Technical & Managerial
Technical Proficiency:
 Strong technical skills
 Willing to gain additional skills as needed
 Lifelong learning
Managerial Competencies
 Strong action competency
 Planning & administration competency
 Teamwork competency
 Communication competency

AKC / INSTAC / NICE CONSULTING GROUP OF 22

COMPANIES
 Entrepreneur Competencies
1. Taking new initiatives
2. Exploring opportunities & taking advantage of them
3. Persevering in accomplish tasks
4. Always looking for information
5. Improving quality of work & product
6. Keeping commitments
7. Trying to improve capacity at all level of enterprise
8. Systematic planning
9. Solving problems quickly
10. Self confidence
11. Ability to influence others
AKC / INSTAC / NICE CONSULTING GROUP OF 23
COMPANIES
 Kompetensi Keusahawanan
1. Identification
2. Self-evaluation
3. Experiment
4. Reinforcement
5. Application in Business

AKC / INSTAC / NICE CONSULTING GROUP OF 24

COMPANIES
 Entrepreneur’s Profile
 Need for Achievement
 Need for Autonomy
 Need for Dominance
 Social orientation
 Self efficacy Endurance
 Market awareness
 Creativity
 Flexibility

AKC / INSTAC / NICE CONSULTING GROUP OF 25

COMPANIES
 Dorongan: Sumber
 Peluang
 Peralatan & mesin
 Pekerjaan
 Kewangan
 Tanah
 Masa
 Bangunan
 Bahan Mentah
 Keluarga
 Rakan-rakan
 Networking
 Pasaran
AKC / INSTAC / NICE CONSULTING GROUP OF 26
COMPANIES
 ACHIEVEMENT / RESULTS
ORIENTATION
 Achievement / Results Orientation:
Focusing efforts on achieving excellent work
outcomes. consistent with the vision.
 Sets and persuasively communicates a clear vision.
 Demonstrates, a commitment to the vision;
 Is willing to do what it takes to accomplish the vision
 Staff achievement and goal oriented and who do what it
takes to succeed.
 Motivated to build a successful venture and to be an
entrepreneur.
 Willing to shift roles in order to achieve success
 Recognizes the importance of, and puts in place, good
business processes and practices.
AKC / INSTAC / NICE CONSULTING GROUP OF 27
COMPANIES
 INITIATIVE / PERSEVERANCE:
 Anticipating and dealing with problems and issues
in a persistent manner;
 seizing opportunities that arise and going beyond
what is expected
 Seeks out and exploits business opportunities as they
arise.
 Is persistent and tenacious when dealing with problems
or challenges
 Looks for innovative ways around obstacles or barriers.
 Willing to operate with limited infrastructure, equipment,
resources etc. to achieve success in the long term.

AKC / INSTAC / NICE CONSULTING GROUP OF 28

COMPANIES
 CONTINUOUS LEARNING &
SELF-DEVELOPMENT:
 Assessing strengths and weaknesses in ongoing
self-development
 Seeks to understand all aspects of creating and
sustaining a successful enterprise
 Takes courses and seeks experience to gain
understanding of all aspects of the business.
 Seeks out, and is willing to take, guidance from others
 Knows own limitations and when to seek expert advice.
 Trusts in others and is willing to give up some control in
order to compensate for own limitations.

AKC / INSTAC / NICE CONSULTING GROUP OF 29

COMPANIES
 SELF-CONFIDENCE:
 Possessing a realistic confidence in one’s abilities
 Is motivated to achieve goals
 Is confident in his/her abilities and willing to take risks.
 Willing to make decisions independently.
 Is invigorated by a sense of independence and control.
 Is confident in own abilities to overcome obstacles /
barriers.
 Remains effective, energetic and inspiring to others
despite obstacles and challenges.

AKC / INSTAC / NICE CONSULTING GROUP OF 30

COMPANIES
 INTERPERSONAL AND TEAM-
BUILDING
 Networking: Cultivating a network of
contacts as sources of information, advice
and support.
 Pursues the development of contacts to expand
opportunities.
 Actively and continuously seeks opportunities to
promote business and increase visibility
 Quickly and easily builds networks and personal
relationships.

AKC / INSTAC / NICE CONSULTING GROUP OF 31

COMPANIES
COMMUNICATION / IMPACT AND
INFLUENCE:
 Gaining support from others for ideas, proposals
and solutions through effective communication and
action.
 Makes effective presentations, targeting message and
language of communication to the audience.
 Describes a compelling vision for the organization (i.e.
translates the organizational vision into terms others
understand).
 Uses language that is targeted to the audience
 Translates research into business terms, as required
(e.g. cost / benefit analysis; return on investment).

AKC / INSTAC / NICE CONSULTING GROUP OF 32

COMPANIES
INTERPERSONAL RELATIONS:
 Interacting effectively with others,
maintaining relationships and producing win-
win results among people.
 Trusts others to invest themselves in the venture
 Is genuine and authentic; builds trust with staff,
client, contacts, etc.
 Negotiates effectively with others, seeking “win /
win” outcomes
 Recognizes that business success is as much
dependent on dealing effectively and fairly with
others as it is on the technology

AKC / INSTAC / NICE CONSULTING GROUP OF 33

COMPANIES
TEAMWORK / TEAM BUILDING:
 Building, leading and working effectively within work
teams.
 Builds teams comprised of the right skills
 Understands strengths and weaknesses of team
members
 Works to overcome barriers to team effectiveness
 Invests in the team (e.g. through learning, coaching, etc.)
to make sure members can succeed
 Is sensitive to the needs, frustrations, interests and
issues of each team member

AKC / INSTAC / NICE CONSULTING GROUP OF 34

COMPANIES
 BUSINESS FOCUS
 Business Understanding / Client Focus:
 Setting direction and operating with an understanding of the
industry or economic sector;
 Focusing efforts on bringing value to the customer.
 Conducts market studies to understand how technology meets
business needs
 Sees business need and/or market niche and seeks to fill it
 Seeks feedback on commercial potential of products/solutions
 Understands that it is the bottom line that drives business, not the
technology
 Seeks input and feedback from clients, and adjusts
technology/products/ services to meet their evolving needs

AKC / INSTAC / NICE CONSULTING GROUP OF 35

COMPANIES
 Ten Traits of the
successful entrepreneur
1. Goal driven.
2. Customer focused.
3. Team oriented.
4. Skills oriented.
5. Techno-knowledgeable.
6. Global thinking.
7. Flexible minded.
8. Bottom-line oriented.
9. Socially responsible.
10. Future oriented.
AKC / INSTAC / NICE CONSULTING GROUP OF 36
COMPANIES