TOPIC 7

VISITOR ATTRACTION
&
VISITOR MANAGEMENT

VISITOR ATTRACTION
A physical or cultural feature of a
particular place, that individual
travellers or tourist perceive as capable
of meeting one or more their specific
leisure-related needs.
Such features may be ambient in nature
(e.g. climate, culture, vegetation or
scenery), or they may be specific to a
location such as a theatre performance,
a museum or a waterfall.

CATAGORIES OF VISITOR
ATTRACTIONS
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Sites
Sites and
and Event
Event
Events
Events are
are temporarily
temporarily
Duration
Duration varies
varies
Constructed
Constructed or
or natural
natural

1. Sea Side Resorts

Destination which utilizes coastal
areas for recreation and relaxation
What activities can you think of?
Any examples of seaside resorts?
Future of seaside resorts:
Environmental concerns
Slip, Slop, Slap campaign

2. Health & Spa Tourism

A designated place of services in the continuum
of health, wellbeing, relaxation and body styling
(=nutrition, gym, physical activities, plastic
surgery, beauty care, etc.), which are offered
holistically by skilled professionals often with aid
of (healing)
Demanded : people in high stress positions of
employment: business travellers (more stress
and jet lag and are booking hotels that offer fullfledged spa services)
The core market: body boomers & younger
professionals

Desirable requirements of
comprehensive wellness facilities
include
1.
2.
3.
4.
5.
6.
7.
8.

Qualified staff
Swimming pool
Sauna
Whirlpool/steam bath
Facilities for healthy nutrition
Physical fitness
Provision for relaxation, cultural and mental activity
Presence of at least one wellness professional (doctor,
physiotherapist, wellness trainer or sports instructor) to provide
individual care and advice
9. Sufficient information about heath topics
10.Access to health tips the guest can use back home
11.Nature tracks for recreation activities such as walking, cycling and
jogging
12.Facilities for aged and disabled

3. Urban Tourism

Tourism associated with towns and

cities

What are tourists interested in

towns and cities?

4. Rural Tourism
Any form of tourism that showcases the rural
life, art, culture and heritage at rural
locations, there by benefitting the local
community economically and socially as well
as enabling interactions between the tourists
and the locals for a more enriching tourism
experience .
It is a multi-faceted and many entail farm or
agricultural tourism, cultural tourism, nature
tourism, adventure tourism, and eco- tourism.

Famous rural
destinations

Swiss Alps

Victoria Falls (Zimbabwe/Zambia

border)

Himalayas (Nepal)

Rational behind rural

tourism
Desire for peace & tranquility
Disillusionment with over crowded resorts and
cities
Educational value
Strong demand for wholesome family oriented
recreational activities
Nostalgia
An inexpensive getaway
To engage in rural activities due to curiosity
Health consciousness of urban areas

5. Agritourism
Agriculturally-based operation or
activity that brings visitors to a farm or a
ranch
Form of niche tourism
Emphasis sustainable tourism in
agricultural areas
Activities: buying produce direct from a
farm stand, navigating a corn maze,
picking fruit, feeding animals, or staying at
a B&B on a farm

PURPOSE BUILT
ATTRACTIONS
Ancient monuments and historic
buildings
Gardens
Archaeological sites
Industrial tourism
Themes and amusement parks
Wild life attractions
Industrial heritage

6. Ancient Monuments
and Buildings
Structures that are old, or of
architectural interest, provide an
attractive setting to sightsee
Modern Architectural Heritage
Growing interest for history, no more
passive
World Heritage Sties by UNESCO
(http://whc.unesco.org.en/list)

Among Top 10 Historic

Travel Destinations

Stoneheng
e

Coliseum

Abu-simbel

Great wall
of China

7. Gardens
Attracted to the unusual plants and
beautiful settings
Specialist tours and cruises

8. Archaeological sites
The branch of anthropology that
studies prehistoric people and their
cultures
Egypt: the most famous destination

9. Industrial Heritage
Reminders of the industrial revolution
Many of the factories and
warehouses

10. Theme and

amusement parks
Local parks: catering to day tripper
market
Flagship attractions: draws
demand on national markets and a
significant number of foreign visitors
Icons or destination theme
parks: destination on their own
right, attract a worldwide market

Dis
ne

yL
and

11. Wild Life Attractions

Started with zoo
Consideration of animal captivity as
cruelty

Trend: Safari Parks

Opportunity to see the animals in the
wild
Thailands Safari World

12. Industrial tourism

Interest in modern industry
Companies have open up their work
shops (for PR)

Other site attractions

Cultural
tourism

Events

Museum
and art
gallery

Art
festivals
Dark
tourism

Retail
shoppin
g

13. Cultural tourism

Embracing the full range of
experiences visitors can undertake to
learn what make a destination
distinctive its lifestyle, its heritage,
its arts, its people and the business
of providing and interpreting that
culture to visitors

 History and archaeology

People their lifestyle (including the
ways in which they earn a living and
enjoy their leisure)
Cultural diversity
Arts and architecture
Food, wine and other local produce
Social, economic and political
structures
Landscape

14. Museums and Art

Galleries
Serve the local needs initially and
later rapidly gain an international
reputation
Sometimes it can be the major
reasons to visit a destination

15. Retail Shopping

Shops become the sole attraction
Shopping combined with other forms
of leisure
Restaurants, cinemas, gaming arcade,
etc

16. Events
Duration and frequency varies
One off events
Events increase the visitors to a
destination

17. Art festivals

An aspect of cultural tourism
Large festivals run during tourist
seasons and smaller events run
outside the season
Includes music, arts, crafts, drama,
dance, literature or poetry

18. Dark tourism

(thanatourism)
Visitations to places were tragedies or
historically noteworthy death has
occurred and that continue to impact
our lives
More than just tragedies in history,
but rather touch our lives not merely
from the emotional perspective but
also impact our politics and social
policies

VISITOR MANAGEMENT
Visitor management involves finding
ways to regulate visitors in order to
minimize negative impacts and
maximize the benefits of tourism

Controlling the impact of

visitors
Carrying capacity
The limits of acceptable change

Meeting the cost of

visitor management
Visitors
Host community
Local tourist businesses

Operational approach to
visitor management
Controlling demand and flows of visitors
Eg. Pricing policies, controlling access,
restricting activities, marketing, demarketing, etc
Altering visitors behaviour
Eg. Information and education, signs and
guides, etc
Adapting supply
Queuing, zoning, closure,
pedestrianization, etc

Use of technology in
visitor management
Electronic
badge
Camera
technology
The Internet