MARKETING

PROJECT

AM

SPORTS

PRODUCT

COMPANY

TAPE LESS BALL

GROUP MEMBERS
MOHSIN ALI
ADEEL ABBAS
HASSAN ZARYAB
DANIYAL KHAN

CONTENTS
Introduction
Current Marketing Situation
Swot Analysis
Mission Statement & Marketing Department Objectives
Marketing Strategy
Action Programs
Budgets

INTRODUCTION

We choose product for Marketing project is Tape less

ball for tape ball cricket. Which have more features than
other balls. We just want to introduce Quality not a
Product with less price and have more Advantages for
all cricket players. Our product basically use for Street
night Cricket which is the Passion of Lahories.

REASON FOR SELECTING THE PRODUCT

As Student, following are the reasons:-

It is a unique topic and none of my friends have chosen it.

As a Cricket lover, I am more connected with it. Therefore it gives
me better understanding of this product.
.As a company following are the reasons for selecting this product:i. Due to cut throat competition in cricket we feel it our duty to
provide the best quality at affordable price to our cricket players.
i.
ii.

ii.

We find a great scope to grow in this field.

iii. There are many brands of tennis ball in market and tapes are

must for every ball but we go to introducing tape less ball for
our Cricket Players.

CURRENT MARKET SITUATION

Market Size
Almost 40 sports Equipment's shops on a Single Road (Chuburji, Lahore) who
sell more than 60,000 balls in a week. This shows huge potential of our
product considering youth segment of population of Lahore.

Customer Needs
Customer wants good Quality with durability at affordable price.

Micro and Macro Environment

Mostly ball manufacturers are situated at Sialkot which is worldwide famous
for sports goods and some are also located in Lahore. Wholesaler take delivery
from said manufacturers and run business. Seasonal variation also affects sale
of tape balls.

Competitors Analysis
There is rigorous competition in tape ball market
that contains both original and spurious brands.
Popular brands are:
CA

SPORTS
SLAZENGER
WAR SPORTS
BOOM BOOM
NK SPORTS

NKS

WAR

SWOT ANALYSIS
Strengths
Durable
Affordable
Innovation

Weaknesses
Limited Distribution network
Low brand recognition

Opportunities
Market Development
Increase the distribution network
Related Diversification

Threats
Bargaining power of Suppliers
Imitation by rivalry

Mission Statement and Marketing Objectives

Mission Statement
Introduce an innovating Product and complete
customers needs and satisfaction, wants to create a
popular product than other brands and expand our
distribution network to all urban and rural areas of
our country (PAKISTAN).

Marketing Objectives
Sales Revenues
Market Share
Profits
Return on Investment
Customer Satisfaction
Customer Repeat Purchases
Advertising Day After Recall
Salesperson Quotas
Growth in Distribution Outlets
Sales by Specific Distribution Outlet

Marketing Strategy
Target Market
Our target market is youth aging from 15 to 25 years
who are cricket lover, practitioner, and player of Lahore.

Unique Selling Proposition

Innovative
Cricket

Marketing Mix
Product

which is superior in quality. It is long lasting which means it will

not Currently typical tennis ball is used to play tape ball

cricket which needs to be wrapped in tape. We are

Introducing a new tape less tennis ball damage due to hitting.
Price

We are adopting price penetration Strategy in order to build

customers trust being competitive in the market. Similarly our
price will ensure margin up to 5% per unit. Each ball costs on
Average Rs.85 with tape while our tape less ball will be traded at
Rs. 75.

 Promotion
Promote this product via Advertising in sports goods markets like
Chuburji, Pakistan mint, Anarkali, Shah Alam Market etc. In
addition, stalls will be displayed in different playing Areas of City
like Griffon Ground Mughalpura, DHA Phase 10, Minto Park, Karol
ghati, Sabzazar Ground etc.
1% commission will be given to retailers upon sales Exceeding
Rs.160000/- in a week.

Placement/Distribution
Currently we Purchase from Factory and sell to retailers but in
future we will establish our own outlets where we directly sell our
product to our customers apart from retailers.

ACTION PROGRAMS

BUDGETS
INCOME STATEMENT
Particulars

Year I

Year II

Sales

2,250,000

3,600,000

Cost of Sales

1,650,000

2,475,000

Gross Profit

600,000

1,125,000

Administrative Expenses

600,000

900,000

Selling and Marketing Expenses

800,000

600,000

Income Before Interest & Tax

(800,000)

(375,000)

Interest Expenses

Income Before Tax

(800,000)

(375,000)

Tax

Net Income / (Loss)

(800,000)

(375,000)

BALANCE SHEET
Particulars

Year I

Year II

Fixed Assets
Furniture & Fixture

500,000

450,000

Machine & Equipments

700,000

595,000

Cash in Hand

60,000

70,000

Cash at Bank

120,000

110,000

Inventory

100,000

90,000

90,000

80,000

Current Assets

Trade Receivable

Total Assets

Capital
Reserves

1,570,000

1,395,000

1,000,000

1,000,000

THANK
YOU