Attitude

Meaning of Attitude
Attitude is an evaluative statement- either favorable or
unfavorable concerning objects, people, or events.
Attitude is the lens through which an individual tries to see
the external environment.
An attitude is a mental state of readiness, learned and
organized through experience, exerting a specific
influence on persons response to people, object and
situations with which it is related.

Nature of Attitudes
Attitudes are established and organized by learning.
Attitudes refer to feelings and beliefs of an individual or
groups of people.
Attitudes tend to persist unless something is done to
change them. For example, X does not like working the night
shift. He has a negative attitude toward his work assignment. If
X is transferred to day shift, his attitude may become positive.
Attitude can fall anywhere along a continuum for very
favorable to very unfavorable. For example at present Xs
attitude may be moderately unfavorable. If he is transferred to
the day shift, his attitude may change to highly favorable.

THE ICEBERG
HOW MUCH DO YOU SEE OF AN ICEBERG?

THE ICEBERG
ONLY 10 OF
ANY ICEBERG
IS VISIBLE.
THE
REMAINING
90% IS BELOW
SEA LEVEL.

THE ICEBERG
KNOWN
TO OTHERS

BEHAVIOR
SEA LEVEL

UNKNOWN
TO OTHERS

ATTITUDE

Measuring Attitude

Benefits of Positive Attitude:

Increased Productivity
Foster teamwork
Solve problems
Improves quality
Makes for congenial atmosphere
Breeds loyalty

Contd

Increases profits
Fosters better relationships with
employees, employers and customers
Reduces Stress
Makes for pleasing personality

Formation of attitudes

Family and Peer group

Role models

Stimulus-response result

Vicarious Learning

Direct experience with the Object

Society

Mass Communication

Components of Attitude
Affective

Behavioral

Cognitive

Components of Attitude
The ABC Model
Cognitive: The processing of information for the
formation of attitude takes place here and can be
considered as the first element of attitudes .

Affective: Affective component addresses the

pertaining to feelings of attitude like discrimination,

positive feeling, prejudice, pro-social behavior, etc.

Behavioral: This component is the visible and

observable part of the attitude

Exercise
Formation of sentences using the following
above components of attitude the the
words given below
Boss
Pay
Work shifts
Training

Attitudes at Workplace
Night shifts are bad: negative feeling towards
job: Lower Performance
Pay is less remunerative: Apathy towards job:
Lower performance
2 weeks training is must for all: Training aids in
better performance: Employee training for all
My boss promoted my colleague who does not
deserve: I dont like my boss: Behavior towards
the boss is negative.

Types of Attitude
Job Satisfaction
Job Involvement
Organizational Commitment

Organizational Commitment
It is the relative strength of an individuals
identification and involvement in a
particular organization

Components of OC
Affective commitment: An emotional attachment to
the organizational and its mission; an employees
emotional attachment to ,identification with, and
involvement in the organization.
Normative Commitment : It is based on the belief
that commitment is the right thing to do and is
based on the employees moral and personal value
system.
Continuance Commitment: It is based on the cost
an employee associates with leaving the
organization.

Job Involvement
An employees psychological involvement
with a particular job.

What is Job Satisfaction?

Job satisfaction is an individuals general

attitude towards his or her work.

Causes of Job satisfaction

Measuring Job Satisfaction

Effect of Job Satisfaction on

Employee Performance
Satisfaction and Productivity
Satisfaction and Absenteeism
Satisfaction and turnover

Functions of Attitude

Value function
Ego-defensive function
Knowledge function
Adjustment function

Cognitive Dissonance theory

Leon festinger

Any incompatibility between two or more

attitudes or between behavior and attitude.