Professional Documents
Culture Documents
Communication (UPM)
PhD in Professionalisation of
Public Relations (Cardiff, UK)
Communication,
University Putra Malaysia
Deputy Director,
Centre of Co-curriculum,
UPM
Council Member,
Institute of Public Relations
Malaysia.
Member ,
European Public Relations
Education & Research
Association, Germany.
Member,
International Association of
Corporate Marketing
Studies, United Kingdom
CONTACT DETAIL
*Consultation hours: TUE 2.00-5.00PM
(preferably by appointment)
Room no: B 029, Jab Kom, FBMK
Room TP Pusat Inovasi * (often here)
TEL: 03-8946 8775 / 8525
*EMAIL: zulhamri@fbmk.upm.edu.my
WEBSITE: www.fbmk.upm.edu.my/~drzulhamri
EVALUATION (PJJ)
Assignment 1 20%
Assignment 2 30%
MID TERM EXAM
20%
FINAL EXAM
30%
Note: Attendance is compulsory (80%
requirement)
EXAMINATION
MID-TERM EXAM:
OBJECTIVE/SUBJECTIVE
FINAL EXAM:
OBJECTIVE/SUBJECTIVE
Recall questions; multiple choices; true & false
The question based on understanding,
OBJEKTIF KURSUS
1. menerangkan konsep dan fungsi
SINOPSIS
Kursus ini membincangkan konsep, teori dan
CONTENT OF COURSE
1.
2.
3.
Leadership styles
4.
Executive coaching
5.
6.
7.
8.
9.
10.
6 Managing leadership
communication strategy
Establish a clear communication purpose
To inform transferring facts, data, or information
To persuade convincing clients to do something
To instruct instructing clients in a process
strategy
Analyze your audiences
Who is your primary audience? What do they expect?
Strategic
Objectives
Spokesperson
Feedback
Messages
Media/
forum
Audience
Timing
Performance
Results
Skills
Problem
solving
Technical
function
Interpersonal
Mutual
Accountability
Individual
Small number
of people
Specific goals
Common approach
Meaningful purpose
Collective
Work Products
Commitment
Personal
Growth
Chapter 8 13
strategic goals
effort
productivity
Supportive
Management
Targeted
Messages
On-going
Assessment
Effective Media/
Forums
Wellpositioned
Staff
High
Analysts
Media
Importance
Customers
Competitors
Government agencies
Partners
Low
Difficulty of reaching
High
Non-verbal communication
Listening ability
Effective delivery of feedback
Context
Information flow
Equality
Youve got
mail.
Language
Time
Power
References
Textbook:
*Barrett, Deborah J. (2006). Leadership communication. Boston:
McGraw-Hill Irwin.
2. Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and
research: Perspectives and directions. San Diego: Academic Press,
Inc.
3.Dubrin, Andrew. J. (2004). Leadership: Research findings, practice
and skills. New York: Houghton Mifflin Co.
4.Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk
pemimpin. Kuala Lumpur: Utusan Publication.
5.Witherspoon, Patrick D. (1997). Communicating leadership: An
organisational perspective. Boston: Allyn and Bacon.
6. Zulhamri Abdullah. (2007). International Corporate
Communication. Kuala Lumpur: Prentice Hall.
DESCRIPTION OF ASSIGNMENTS
Pelajar diminta membuat tugasan akademik mengenai Komunikasi Kepemimpinan
ATAU
Tajuk 2
The importance of executive coaching: Improving organisational excellence
ATAU
Tajuk 3
Building and leading high-performing teams in a service corporation
Nota:
surat sahaja.
DESCRIPTION OF ASSIGNMENTS
TUGASAN 2 (30%)
Nota:
Tugasan ini hendaklah dilakukan secara individu.
surat sahaja.
DESCRIPTION OF
ASSIGNMENTS
Example:
In Malaysia and Singapore,
Marking Criteria
1.
2.
3.
4.
Content
Organization
Presentation
Style
Total:
Marks
30
30
20
20
100%
ASSIGNMENT MARKING
SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences;
relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography,
appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with
high
quality and innovation; and overall consistency of the style addressed throughout.