Facilitating the Acceleration towards

Marketing Goal Attainment

Through providing meaningful insight on
Strategic Rxon Research

Introducing

SMSRC
To take Prescription Research forward
to

NEXT LEVEL

Strategic Prescription Research : SPR

as the first step, offer in-clinic Rx data representing
Three tiers of the Market Pyramid
Urban
Extra-urban,
Rural

Three doctor segments :

Specialist
Generalist (CP, Gynae, Paed, GP)
Rural Doctors
wide spread coverage of :
Metro, Additional Metro,
Mini Metro, Small Towns EUR Districts

SPR Concept & Research Design

CLASS

SPECIALIST
33%
(Urban
Market)
GENERALIST

CLASS / MASS

(GP, Gynae, Paed, CP)

57%

MASS

(Urban and Extra-urban

Market)
Rural Doctors : 10%
(Extra-urban & Rural Market)

Methodology
METHODOLOGY OF COLLECTION OF DATA
We have 9000+ Doctors in our Panel. We provide Rx Pad
consisting of 100 Rxs in duplicate(carbon copy) to these
Doctors once in every 2 Months.
The Original goes to the Patient & the duplicate is
retained for us to collect back.
Each Doctor on Panel is met six times in a year.
Bimonthly collection is done as :
JAN-FEB ; MAR-APR ; MAY-JUN ; JUL-AUG ; SEPTOCT ; NOV-DEC
PRESENTATIONS :
We make Three Four Monthly Presentations to our Clients
on a mutually convenient date. The Three Four Monthly
Presentation periods are : NOV-FEB ; MAR-JUN ; JUL-OCT

Four Monthly Presentations

1) Corporate Presentation : It consists
of Rank & share of the Company,
Growth/De-growth compared to other
Companies w.r.t previous & corresponding
four months. It also covers Divisional
Performance w.r.t Rxs, Core Product Rxers
consistency, New Product Introductions,
etc ..& the insights and significance of
these

BROAD PARAMETERS :CATEGORY PRESENTATION

3 broad Parameters :
Physical Response
-Rx Trend by SPR x Speciality
Character Response
-Rx (%) Standing x Speciality
-Rx distribution % across speciality (Bar Chart)
- Rxer Base & Per Capita
Perceptual Response
-PC [Perceived Complaint(PC)]-what patient narrates his problems.
-PD [Provisional Diagnosis(PD )]-what Doctor diagnosed.
-Co-Rx
&Insights & Significance

About SMSRC
Why SMSRC : From the Familiar Comfort Zone to a Risk
taking new Venture ?
Inspired by Top Leading Pharma Companies and Direct
Assistance for Next Level of Excellence
Date of Foundation / Incorporation : November 03, 2009
Team Strength : more than 170 professionals
Offices : H.O. in Kolkata, 7 Regional Offices and 86 Field
Centers
Operations : India and Bangladesh/ Immediate Expansion
Plan to South Asia
Contd

About SMSRC

(Contd)

Services :
Strategic Prescription Research (SPR)
EFFORT : Executive Functions based on Facts &
Orientation toward improved Results through Training
A specially designed management development
programme for Brand and Sales Managers

Strategy Workshop : Strategic Marketing Consultancy on Brand and

Marketing Management, Portfolio Management, Field Force Planning and
Structuring

Clinical Research : SMSRC has setup reciprocal arrangement with

Medclin Research Private Limited a Clinical Research Organisation,
since 2006.
Successfully conducted number of multi-centre, multi-speciality Phase: III &
IV clinical research studies in India.
facilitating scientific evidence based strategic marketing
functions.

What does SPR offer ?

Brand Life Cycle Management
Leading to Product Portfolio Management
Resolving Therapy Management issues
Ensuring effective Strategic Implementation
Offering Strategic Direction to Corporate Management
Resulting in,
Strategic Rx Consolidation
increased Rate of Sales Growth (faster than Competition)
maintaining synergy between Sales : Top & Bottom Line

SPR offers actionable Strategic Directions to achieve

healthy Business Growth continuously, in a dynamic
market

How SPR evolved

Field operation initiated : February 2010
Doctor enrolment and research panel formation : April 2010
Pilot study conducted : during May-June 2010
Full-scale operation data collection : July 2010 onwards
At the time of our Project initiation, we promised to start
representing our
data effective November 2010 onwards. We
were four months before schedule, started our first presentation
with July-October 2010 data
Now we have 5 Years months data bank
SPR data is accessible through Power Play software and

SMSRC launched the its New Analytics the second critical innovation

What is SPRcloud
Think Google, Facebook and iTunes. Now, think about Analytics
its SPRcloud
SPRcloud is a simple browser based application and its well
secured
SPRcloud is a technologically enhanced version of SMSRCs
Analytics one cloud will define all sorts of possible data
representation

Old Approach of Analysis

Presentation
XLS A

XLS B

XLS
C

XLS D

SPRcloud Presentation Mode

SPRcloud
Data

XLS E

Report Preparation

Apps Access through VPN (web

browser based)
Different group accessing
different analytics in direct
presentation / Excel download
format

Further Division wise report distribution

SPRcloud Key Features

User-centric interactivity ask your own questions and formulate your
own insights in a simple straightforward way
Visualise data in any way you want charts, tables, maps, graphs and
list boxes
Click any where for more details remix, reassemble in new views, filter
fields as per your selection, see changes of data in seconds
Excel downloadable, comprehensive information and high report
dimensionality

SPRcloud : Front Screen

View

The Plus ..offered by

SMSRC

An extensive broad spectrum coverage of

Demographic variation of Doctors ( 9000+) , higher #
of Field force across the country
Unlike other the Rural Markets are being covered
The cloud Services
A systemic team approach , periodical review
meeting / Each client wise team meeting brain
storming
The unmatched talent pools , Clinician / Experienced
Marketing Sales Personnel Training Persons along
with best talents of Prescription analysis
Dedicated whole time for very Limited # of clients
per Analyst

Thanks