FACEBOOK

AZUR A AWANG (2014384967)

ANIDA SALLEH (2014979927)

CONTENTS

Company Founder

Core Business

Business Model Elements:

oValue Proposition
oRevenue Model
oMarket Opportunity
oCompetitive Environment
oCompetitive Advantage
oMarket Strategy
oManagement Team

IT Application

Lesson Learnt

Success Story

COMPANY FOUNDERS
Facebook is a corporation and online social networking service
headquartered in Menlo Park, California, in the United States.
Founded:February 4, 2004,Cambridge, Massachusetts, United
States
CEO:Mark Zuckerberg
Headquarters:Menlo Park, California, United States
Founders:Mark Zuckerberg,Dustin Moskovitz,Eduardo
Saverin,Andrew McCollum,Chris Hughes
Subsidiaries:Oculus VR,WhatsApp
Inc.,PrivateCore,Instagram

CORE BUSINESS
Social networkers create content (in the form of updates, photos, links,
Likes, and Comments), and Facebook sells ads targeted to either the person
or the content. Advertising brings in the bulk of the social network's
revenue. Most of Facebook's revenue comes from advertising

BUSINESS
MODEL
CANVAS

BUSIO

SUCCESS STORY: ZAWARA

Company name : Syarikat Mirage Resources Sdn. Bhd
Brand Name : ZAWARA
Main business : modern clothing for Muslim women.
Business concept : Modern and Modest
New business : coffee shop
Year Started : 2013
Concept : Modern and modest
Facebook: 635,927 likes

Started by a brother and sister duo from Malaysia,Zawara

is an ecommerce destination that specialises in modest
and modern clothing for Muslim women. It introduces new
styles each week and uses augmented reality technology
to offer people a virtual fitting room experience.

SUCCESS STORY: CONT

Social impact
Stay in touch with friends, relatives and other acquaintances wherever they are in the world, as
long as there is access to the Internet. It has reunited lost family members and friends

Facebook
Generating new income, gaining greater social media market share, increasing the user base,
aligning organizational mission with delivery

Facebook users
Protection of profile privacy, a functional social media product, drive online sale and increase
local sale

A Facebook users network

Access to users network, protection of privacy

Advertisers
Reaching Facebook consumers, access to personal user data, generating revenue,
brand awareness. With 2.5 million small businesses now advertising on Facebook, it
made sense to create a new category to honor these companies that are
successfully growing their business on Facebook in creative ways.

SUCCESS STORY: CONT

Awards
In 2007 -Won awards such as placement into the "Top 100 Classic Websites" by
PC Magazine
In 2008 -Won the "People's Voice Award" from theWebby Awards
In 2010,-Won theCrunchie"Best Overall Startup Or Product" for the third year in a
rowand was recognized as one of the "HottestSilicon ValleyCompanies" by Lead411

By January 2014, Facebook's market capitalization had risen to over $134

billion.At the end of January 2014, 1.23 billion users were active on the
website every month.

Accounts hacked in Bangalore, India

In November 2011, several Facebook users inBangalore, India reported that their
accounts had been hacked and their profile pictures replaced with pornographic
images. For more than a week, users' news feeds were spammed with
pornographic, violent and sexual content, and it was reported that more than

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