 1938- the Samsung's founder Byung-Chull Lee set

up a trade export company in Korea, selling fish,

vegetables, and fruit to China
 1951- Started with flour mills and confectionary
machines
  1958 - 1970's - expand into other industries such
as financial, media, chemicals and ship building 
 1969,-Samsung Electronics was established
 1990's- Samsung began to expand globally building
factories in the US, Britain, Germany, Thailand,
Mexico, Spain and China.
  1993- Samsung developed the 'lightest' mobile
phone (SCH-800) of its era available on CDMA
networks
20th century- developed smart phones ,3.5G, HD
phones & reached to 2nd position after Nokia
 ABOUT THE
COMPANY
Incorporated in 1951 as Samsung Corporation.

Meaning of the Korean word Samsung is "Tri-Star" or

"three stars“
Samsung Electronics founded in 1969 in Suwon City

CORE VALUES
In everything we do, we strive to help people live
better lives.

VISSION AND MISSION

SAMSUNG is dedicated to developing innovative
technologies and efficient processes that create new
markets, enrich people's lives, and continue to make
Samsung a digital leader.
3
•Maximum technology in least price

•Cheapest capacitive touch screen (Corby S3650)

• EMI options

• Affordable Luxurious LCD’s 

• Innovation of technologies like ‘Easy View’ in Colour TVs, ‘Silver

Nano’ in appliances

• World wide service network covering

• Excellent after sales support and customer relationship

management
 Samsung Mobile
Phones-GSM, CDMA
Samsung Home
Appliances-Washing
Machines,Refrigerato
rs, Microwave
Oven,Air Conditioner
Samsung TV/ Audio
and Video-TV,DVD
1) Product –Next is What (finding customer solution) Player,Camcorder,Aud
io Systems,Home
including huge features, quality, warranty, Theatre,MP3
Player,Digital Still
latest technology Camera
Information
Technology
-Monitors,Hard Disk
2) Price – 1. Pricing new product-Volume oriented Drive,CD/DVD
ROM,CD/ DVD
2. Penetration pricing strategy Writer,Laser Printers And
Laser Based Multi-
Function
Products,Fax,Global
3) Place– covers online, retail shops, show rooms, digital Business Products:
Semiconductor,Set-Top
stores Box,CCTV,Compressor,L
CD
Panel,Telecommunication
4) Promotion – by ads, money back, holiday offers, s System,Storage,Fibre
Optics.
festival bonanza etc
20 branch offices ,40 area sales offices,
along with a Head Office in New Delhi, Samsung India Ltd
The employee power of Samsung India -over 1600
18% dedicated to the Research and Development

Samsung stores – located at almost all cities and town

Samsung Service Centers

The Samsung Service Plazas - Company owned Service
Centres
Samsung Prestige Service Plazas - in smaller cities like
Coimbatore and Ludhiana.
Samsung Help Line Number - 24-Hour Service availability in
all the cities having the Authorized Service Centres
Free-Service Camp- organized annually throughout the
country for the servicing of Samsung Products
Home Appliance Service Centres - latest testing and
measuring equipments for servicing only Home Appliance
Products
1. Home Appliances 2.Mobile 3.Audio & Video
a. Sony a.Nokia a. Sony
b. Philips b.Motorola b. Philips
c. Videocon c.Sony Ericsson c. LG
d. LG d. HTC d. Altaic Lancing
e. Whirlpool e.Blackberry e. Bose
f. Panasonic f.Oxygen
g. BPL g.Semen's
h. Godrej

4.Camera 5.Information Technology

a.Canon a.WD
b. Fujifilm b. Seagate
c. Sony c. Sony
d. Nikon d. Philips
e. Kodak e. HP
f.Canon
 Threat of New
Entrants
Usha , Lemon mobile,
Chinese companies

Power of Rivalry Power of

Suppliers Sony, Bajaj, Panasonic, Buyers
Vance Baldwin Nokia, LG, Whirlpool, (oligopoly)
HP

Threat of Substitutes
Acer, Lenevo
 Segmenting :-
Segments based on Income
Plasma: Income group of more than 50,000
LCD: Income bracket of Rs 20,000 and above
Slim: Consumer in the income bracket of Rs 9000-
Targeting :- 15000
Flat: Consumer in the income bracket of 7000-
LOCAL MARKET 12000
Conventional: income bracket of Rs 3000-6000
NICHE MARKET  
Segments based on social class
Plasma: rich class
LCD: upper middle class and rich class
Slim: middle class
Flat: middle and lower middle class
Conventional: lower economic class.
cash back offers -laptops, Nintendo wii, PSP
3, LCD TV, Xbox360

signing on of seven celebrity cricketers -

'Team Samsung‘

Samsung and Mashreq bank join forces to

create unique credit card loyalty programme

Seasonal Offers

Special Discounts

Credit pay facility

Price Bundling- (mobile- Bluetooth

headphone free , Camera- 2gb card free)
Product width-
PC/Peripherals- notebook, monitor, Printer

Product Length-
Mobile phones
Notebooks
Camera
Home entertainment
Television
House hold products

product Depth-
Samsung Corby- mate, plus, pro
Strength-Brand, Durability, Availability of Service centers, Good
aftersale service, Various schemes to suit customer’s need

WEEKNESS- Colour Fading

Internal Colour Variation
Opportunities-
Samsung Corp acquires Myodo Metal Co Ltd from Phoenix Capital Co Ltd

Network is worldwide spread everywhere

Samsung Scholarship Programme to support seven top Indian athletes

Attract customers by low price, aggressive features

Threats-
Chinese local companies
Govt. rules and regulations
competitors- Sony, Philips, LG etc.
2007 Financial Overview

AMOUNT
WON DOLLAR EURO
IN BILLION

Net Sales* 161,847.4 174.2 127.2

Total Assets 284,165.5 302.9 205.7

Total
180,833.2 192.7 130.9
Liabilities

Total
Stockholder 103,332.3 110.1 74.8
's Equity

Net Income* 12,873.7 13.9 10.1

Social Welfare- support of science education and
creative thinking

Culture and Arts- contributed extensively to

numerous museums, galleries in Korea United
States and France.

Volunteer Services- social welfare by each

employee donates an average of 10 hours to
community

Academics and Education- National Students

Creativity Olympiad,  "green school”

Samsung Assistance Dog Services and Samsung

Guide Dog School for the Blind
90 nano-class technology to
overcome the "0.10-micron barrier

To launch more expensive

mobile phones in the future at
cheaper rate

Making CFC gas free

compressors.

 Making the home appliances 5

star rated.

 Launching fresh tech.

refrigerators in the market.

 Launching televisions with easy