CANADIAN SALES

FIRST QUARTER 2016

by

Strada IQ
April 2016

Record Quarter
Simply stunning.
The retail auto business in
Canada is pulverizing
previous records.
Did you ever think that so
much iron could be
moved?
Especially with a subdued
Alberta.
The continued emergence of
trucks continues unabated.

Its Mobility

The transportation model

continues to migrate from
ownership to mobility.
Pay as you drive.
Why own it?

Powered by Money

The power of money

Incentives, rebates, low
rates, longer terms, leasing.
Its the perfect money storm.
What else can you say.

Negative Equity

The elephant in the room.

Dealing with negative equity
while upholding the magical
36 month cycle is crucial.
Is it becoming increasingly
challenging to roll over
negative equity into a new
financial package?

Leasing

Provides a powerful and

compelling advantage to
some manufacturers.
Not so much for others that
are stuck in the long term
finance treadmill.

Who Is Ahead
Audi: + 25%
Ford: + 21%
GM: + 18%
Porsche: + 15%
Nissan: + 14%
Mercedes-Benz: + 13%
BMW: + 12%
Land Rover: + 7%

Who Is Behind

VW: - 23%
Mazda: - 5%
Kia: - 4%
For the year the market is
up by 9%.

CPO

Certified Pre Owned

continues to experience an
appreciable increases in
2016
The manufacturers with
strong, well established,
remarketing programs have
a distinct advantage.

Auctions

The other elephant in the

room.
Retail + prices at auctions
are a contributing factor to
strong sales.
Yeswe all know where the
vehicles sold at auctions are
headed.
Is it a good thing?

SOME NUMBERS
FIRST QUARTER 2016

Compact

MID SIZE SEDANS

Honda Civic..12,519

Jetta.....3,911

Hyundai Elantra11,578

Toyota Camry..3,908

Toyota Corolla8,351

Chevy Malibu...3,275

Chev Cruze.5,398

Honda Accord..........2,927

Mazda 3......5,188

Ford Fusion...2,392

Nissan Altima.2,199

Hyundai Sonata.1,384

Chrysler 200..1,028

Segment is feeling the truck pressure with

the Civic leading and the, Elantra
beating the Corolla.
Click on Corolla to see a review/photo gallery

All Figures from Automotive News

The Jetta endures, for now. With Camry in

hot pursuit.

SOME NUMBERS 1
FIRST QUARTER 2016

CUV/SUV

PICK UP

Toyota RAV4.9,589

Ford F Series....32,204

Honda CR-V.8,725

Ram.22,222

Ford Escape.8,205

GMC Sierra....11,559

Jeep Cherokee.7,586

Chevy Silverado10,362

Nissan Rogue7,115

Hyundai Santa Fe6,938

Chevy Equinox.....3,603

Chrysler Journey..3,499

The RAV4 and CR-V are ahead of the

EscapeWow.

The segment keeps on growing with an

established order.

Click on F Series, Ram, Silverado to see a review/photo

gallery

SOME NUMBERS 2
FIRST QUARTER 2016

LUXURY SUV/CUV

Entry Luxury

M-B M Class...1,927

M-B C Class..1,882

Lexus RX1,583

BMW 3 Series1,429

Audi Q51,503

Audi A4.....818

Acura RDX.....1,379

Acura TLX..792

BMW X5..1,338

Infiniti Q50..733

BMW X3.....1,137

Lexus IS.....585

Acura MDX.....1,111

Cadillac ATS..681

Cadillac CTS.197

Lincoln MKZ.....178

The C Class leading with the TLX and Q50

disrupting.
Click on TLX-Q50-CTS to see a review/photo gallery

Infiniti QX60......954

Range Rover Sport..907

Cadillac SRX........897

BMW X1..890

M-B GLK....825

Lincoln MKX..752

Buick Enclave440

SOME NUMBERS 3
FIRST QUARTER 2016

New Entrants

D ID YOU KN OW

Lexus NX.1,169

Lamborghini.....42

M-B GLA.1,116

Maserati...84

Audi Q3...832

Ferrari......54

Lincoln MKC517

Panamera....41

Porsche Macan..410

GT-R..39

BMW X4..277

R8.......1

Rolls-Royce..21

Bentley.....13

Tesla Model S..540

Volt....442

Leaf....221

The NX continues!
Click on NX and MKC to see a review/photo gallery

OUR THOUGHTS
FIRST QUARTER 2016

Remarkable first quarter that literally takes your breath away.

Its all about mobility as a transportation modelforget ownership.

The power of money to sell and roll over negative equity.

Strong wholesale prices are a contributing factor.

VW what did you expect?

New models as usual capture additional sales.

Premium economy continues to steal sales. With Mercedes-Benz leading the way. Not
only with new but also CPO sales.

Trucks continue to be the flavor of the day displacing sedans.

Mounting competition / pressure to move iron

Thank You