LANGUAGE CURRICULUM,

MATERIALS DEVELOPMENT &

ASSESSMENT

Group 1
1. Dng Thc Phng
2. Hunh on Phng Dung
3. L Th An Nam
4. Nguyn Th Ngn
5. L Th Hoi Thu
6. H Nguyn Minh Qun
7. Ng Bch Vn

HCMC UNIVERSITY OF TECHNOLOGY AND EDUCATION

FACULTY OF ECONOMICS

Business English

Course credits: 3

Time allocation: 15 weeks

Learners: students of industrial management major

Prerequisite: General English

Course overview
This course aims to facilitate both oral
and written communication within a
business context. Students will be
provided with opportunities to practice
all four language skills listening, reading,
speaking and writing. They will also
address the challenges of conducting
business with partners from different
cultural backgrounds and areas of
operation.

Course Objectives
By the end of the course, students will be
able to:
have a working knowledge of business
words, phrases and terms.
understand how the English language is
used in various business situations.
read English newspaper articles/ listen
English news relating to business topics
and discuss them

Course Objectives
write letters, enquiries, CV, description
for a product and reports in English
broaden knowledge of business major.
prepare and deliver individual and group
presentations in English on business
related topics.
analyze case studies and provide effective
solutions in English.

COURSE REQUIREMENTS
Students who do not meet one of the
following tasks will be suspended from
examination:
- Attendance: at least 80%,
- Assignments: completing 100% of assigned
homework,
- Group assignments: participating 100% of
assigned tasks in class.

INSTRUCTIONAL MATERIALS
* Textbook:
Commerce 1, Martyn Hobbs and Julia Starr
Keddle, Oxford University Press 2006

INSTRUCTIONAL MATERIALS
* Reference books:
- Intelligent Business, Tonya Trappe, Graham
Tullis, Pearson Education Limited 2005
- Lets talk, Leo Jones, NXB Cambridge University
Press

- Saigon times weekly

- Financial times online

WEEK 1
THE BUSINESS ENVIRONMENT
Company profile

Reading

Names of jobs & numbers

Business know-how:
getting on in business

Vocabulary

Speaking

WEEK 2
THE COMPANY
1

Vocabulary: A companys departments

Speaking: Setting up a company

Dilemma and decision:

Staffing a company

WEEK 3
THE COMPANY (CONT.)
Reading: E-commerce

Skills: Management skills

for the 21st century
Writing: E-mail for
making contacts

WEEK 4
TRAVEL
Reading

Travelers tales

Speaking

Greeting visitors
Travelling tips

Dilemma
and
decision

Mission impossible?

WEEK 5
TRAVEL (CONT.)
Writing: Writing a booking form, a thanking letter
Speaking: Apologizing
Talking about facilities in a hotel
Exercise: Puzzles

WEEK 6: SPORT
READING: Sport Its big business
WRITING: Complete the form of application for job
DILEMMA & DECISION: Harleys Angels
SPEAKING:
Leave and take a telephone business message
Talk about careers in sports

WEEK 7: SALES
Sales techniques
Reading
Europes online
marketplace
Better or worse sales
Speaking
Arrange a meeting
Dilemma
&
Decision

Success at what price?

WEEK 8: SALES (cont.)

Speaking: Business know how: find your
own USPs
Writing:
Letter for arranging a meeting
Letter for inviting
Exercise: puzzle, needs want &
preferences

WEEK 9: CULTURAL AWARENESS

Speaking:
How cross - cultural are you?

Business know how: how to make a good impression

Reading:
Cultural awareness
The smart traveler guide to America
Writing: Dealing with unclear situations

WEEK 10: GROUP PRESENTATION

COMM
ENT
&
ASSESS
MENT

WEEK 11:
CULTURAL AWARENESS(CONT.)
Glocalization and social
customs.

Reading

Job description and enquiries.

Writing

Public speaking and skills

for successful presentation.

Skills

WEEK 12: TRADE FAIRS

1

Reading: Trade fairs and exhibitions.

Speaking: Discuss about freebies

and eating out.

Dilemma and decision: a scent of

risk

WEEK 13: TRADE FAIRS(CONT.)

Speaking: attending a
career fair and role
play
Writing: following up letters and CV,
answering enquiries and complaining
Exercise:
crossword

WEEK 14: ADVERTISING

Advertisement
and
the
Reading
persuaders.

Writing

Introduce a mini
advertisement.

Dilemma
and
decision

The Bellagio interview.

WEEK 15: ADVERTISING(CONT.)

Writing: write a description for a product.

Exercise: make an advertisement with short

description and an eye-catching slogan
for a product
understanding the market
Describing trends, the state of the market.
Skills:

Soft skills
Interview techniques
Review

Methods of instruction
assessment & grading

Methods of instruction

Theories
Presentation
Discussion
Practice
Pair work
Group work
Role play

Assessment and grading

1. Progress: 50%
Participation in activities in class: 10%
2 mini tests: 10%
Homework: 5%
2 mid-term tests: 25%
2. Final test: 50%

Thank You!