QUALITATIVE RESEARCH

DATA ANALYSIS AND

INTERPRETATION

DEFINATION AND PURPOSE

Involves Summarizing Data In

Dependable And Accurate Manner

It is presentation of findings of study
Is an attempt by the researcher to
find meaning in the data and to
answer the so what question in
terms of implication of the studys
findings

DATA ANALYSIS DURING DATA

COLLECTION
A great deal of data analysis occurs before

the data collection is complete.

Researcher think about and develop
hunches about what they see and hearing
during data collection.
The data analysis must reflect on two
questions:
It is still answerable and worth answering?
Your data collection techniques catching the kind of

data you wanted and filtering out the data that you
dont?

DATA ANYLISIS AFTER DATA

COLLECTION
The researcher must concentrate solely on

the multistage process of organizing,

categorizing, synthesizing, analyzing and
writing about the data.
Have to narrow a large set of issues and
data into small and important group key of
data.
The timeframe is depends on the nature of
study, the amount of data to be analyzed
and the ability of researcher.

STEPS IN ANALYZING QUALITATIVE

RESEARCH DATA
Reading/ memoing
Is the proses of writing notes and underlining

Describing
Involve developing thorough and

comprehensive descriptions of participants,

the setting and phenomenon studied
Classifying
Classifying the small data into more general

categories

DATA ANALYSIS STRATEGIES

Identifying the strategies
Identify an idea the emerged from review of literature and

data collection

Coding
Its process of marking units of text with codes or labels

Asking key question

To seeking the answers in the data and to see relevent issues

with the problem

Organizational review
Helps researcher to understand the organization as larger

setting and should focus on vision, mission, goals and

objectives, structure, operation, issues and concerns of
organization study

Cont
Concept mapping
To create visual display

Analyzing antecendents and consequences

To maps the causes and effects that have emerged

throughtout the study

Displaying findings
Using concepts maps, graphs, figures, charts and

matrixes to encapsulate the findings

Stating whats missing from study

Can encourages the researcher to reflect and to

identify any questions for which answer have not

been provided

USING COMPUTER SOFTWARE TO

ASSIST WITH DATA ANAYSIS

The important thing that novice

qualitative reseachers to
remember that computer do not
analyze or code data but the
researcher do to analyze or code
the data.

DATA INTERPRETATION
Is base heavily on the connections,

common aspects, and linkages among the

data pieces, categories and patterns
The aim is to answer for questions :
What is important in the data?
Why is important?
What can be learned?
So What?

Researcher raises the questions about the

study, noting implications that may be

drawn

Cont.
Connecting findings with personal experience

encourage to personalize interpretations base on

intimate knowledge and understanding the setting.
Seeking advice of critical friends involving inviting a
trusted colleague to offer insights that may have been
missed due reseachers closeness to the study
Contextualizing the study in related literature to
provide support for the findings
Should share your interpretations wisely to avoid being
evangelical about your interpretation.
Provide clear link between data collection, analysis and
interpretation

ENSURING CREDIBILITY IN YOUR

STUDY
Six questions intended to help researchers

check quality of their data

Are data based on ones own observation or

hearsay?
Are observation corroborated by others?
In what circumstances was an observation made or
reported?
How reliable are those providing the data?
What motivations may have influenced a
participants report
What biases may have influenced how observation
was made or reported?