Indian Parking

Industry

Organized
Parking Space
(10%)

Unorganized
Parking Space
(90%)

10% Organized Parking space Rate is bound to grow in this

decade, in sync with the Indian Infrastructure growth rate.
Secondly, Unorganized Parking Space Constitutes 90% ,as in
Tier-II& III cities, infrastructure development is still in initial
phases. Considering population rise and uniform migration rates
from other cities into Tier I cities, there has been rapid
infrastructure development.

Unorganized Parking Space

Parking near Villas/Housing

Schools & Colleges

All unused real estate nearby complexes

Organized Parking
Space(OPS)
1.
1. Airport
Airport
2.
2. Metro
Metro Stations
Stations
3.
3. Hospitals
Hospitals
4.
4. Office
Office Complexes
Complexes
5.
5. Malls
Malls &
& Shopping
Shopping Centers
Centers
6.
6. Private
Private Market
Market Complexes
Complexes
7.
7. Parks
Parks &
& Cultural
Cultural establishments
establishments like
like monuments
monuments
8.
8. Stadiums/Govt
Stadiums/Govt Approved
Approved Parking
Parking area
area near
near stadiums
stadiums
9.
9. Private
Private Universities,Hotels
Universities,Hotels

Indian Parking Industry

Outlook
Market Size : Rs. 283 Cr(Approx)
Growing at an average growth rate of 11.03%
Key assumptions:
1. Market Size is considered based on the organized Parking Space
market.
2. Both Passenger Cars and 2 wheelers sold yearly have been noted.
3. Average Life Of Car: 10 Years, Average Life Of 2-Wheeler: 5 Years
4. Annual Frequency of Parking Vehicle in Organized Space: 4
5. 70% Of Vehicles are parked in organized spaces for 0-2 Hours.
(Rest 30% - 2+hours)
Please refer to excel file sheet1
All Data taken from SIAM-Society Of Indian Automobile Manufacturers

Parking Space Builders

Either Sells all

all parking
spaces to shop
shop owners

Leases out a parking

space to all shop owners
+ charges hourly/daily
money from visitors.
visitors.

Builder
Builder

Designs,
Designs, builds
builds and
and
manages
manages parking
parking space
space

Outsources
Outsources everything
everything

Outsources
Outsources certain
certain
process,
process, such
such as
as
maintenance
maintenance of
of parking
parking
space,
space, design
design ,, or
or
equipment
equipment
installation/maintenance.
installation/maintenance.

What are we selling ?

Solutions
Solutions to
to possible
possible pain
pain points
points in
in terms
terms of
of parking
parking

Solution
Solution to
to unreliable
unreliable Parking
Parking System
System including
including equipment
equipment and
and
software
software
Solution
Solution to
to automate
automate Energy
Energy Saving
Saving through
through usage
usage of
of less
less electricity
electricity
leading
leading to
to lesser
lesser costs,
costs, and
and leveraging
leveraging technology
technology to
to overcome
overcome
variable
variable costs
costs of
of parking
parking personnel.
personnel.
Using
Using highly
highly growing
growing mobile
mobile app
app ticket
ticket booking
booking industry,
industry, as
as aa
benchmark
benchmark to
to conversion
conversion in
in footfall
footfall Higher
Higher footfalls,
footfalls, hence
hence higher
higher
parking
parking revenue
revenue

A
A more
more technologically
technologically efficient
efficient way
way to
to keep
keep all
all parking
parking spaces
spaces safe
safe
and
and free
free from
from traffic
traffic and
and congestion,
congestion, leading
leading to
to trust/comfort
trust/comfort
hence,
hence, higher
higher footfall
footfall

This applies primarily for commercial real estate such as malls,

private market complexes, stadiums/theme parks

Who is the target

audience?
Commercial Real Estate Builders/ Commercial Real
Estate Companies This includes all three types of
audience, those who have outsourced complete
responsibility of parking to a parking maintenance
company, those who directly design/build and
manage their parking spaces, those who have
outsourced certain processes to a parking
management company.
Parking Management Companies: In some
situations, where builder has outsourced
everything in relation to the parking process, the
parking management company may be showcased
all products, and may be built a relationship with.

What numbers do we
need?
Competitor Pricing And Pricing Plans : Pricing of parking guidance
system based products offered by domestic competitors such
Omnitec, Secure Parking, AutoPass India and major international
competitors such as CDS Worldwide and Chinese competitors such
as Shenzhen Tenet Technology Co Ltd, InPeg Vision, Guangdong
AKE Technology.
Generic cost of Dissimilar Parking Guidance System: Such as Carlo
Gavazzi Parking System etc.
Current Operating Cost: Average Operating Cost of Parking Spaces
including malls& shopping centers, private market complexes. This
cost will again include all the typical costs.
Online Movie Ticket Booking Industry Growth Rate: This is one of
the crucial, evident information to gauge product effectiveness.
Growth Rate of 7.3%(CAGR) - Market is worth Rs 300 Cr

Typical Costs involved with parking

spaces
Type of
Cost

Parking
Cost

Fixed

Lighting

Lights remain on in unused parking spaces,

there is no energy saving and there is similar
consumption of energy, over the course of time

Variable

Parking
Personnel

On an average, each parking space has around

10-12 parking personnel

Fixed+
Variable

Parking
System

Parking equipment + control system+

cameras/surveillance cost includes a fixed
purchasing cost and the variable
maintenance/repair cost.

Variable

Maintenance
Cost

Such as cleaning and renovation activities

Competition Pricing &

Plans

How To Reach To Target

Audience
OUTBOUND:
Directly approaching commercial real estate
companies with products and proposals/quotation
for their requirements after showcase of complete
system (Top-Down Approach)
Commissioning Brokers of commercial real estate
companies to get information about possible
needs of company that can be addressed. Finding
the appropriate solution and approach company.
(Bottom-Top Approach)

Go To Market Strategy: Plan I - The

Beginner
Plan
Plan II- a
a

Showcasing
Showcasing all
all products,
products,
understanding
understanding and
and prioritizing
prioritizing all
all
efforts
efforts to
to address
address possible
possible
clients
clients need.
need.

Plan
Plan II -- b
b
Ovunque
Ovunque
Technologi
Technologi
es
es

Plan
Plan I-I- bb

Increasing
Increasing client
client
projects,
projects, as
as client
client will
will
be
be willing
willing to
to add
add
additional
additional products
products In
In
his
his portfolio
portfolio

Passing
Passing
Test
Test of
of
Reliability
Reliability

Plan
Plan I-I- aa

Addressing
Addressing
aa need
need by
by
giving
giving
immense
immense
client
client
satisfaction
satisfaction

Go-To Market Strategy:

Plan II Strategic
Partnerships
Alliance With Other Parking Equipment Suppliers
Alliance With Parking Design and Consultancy
Services Company
Alliance With Existing Parking Guidance System
Companies, as a supplier of particular
product/process.