Professional Documents
Culture Documents
Outline
1) Overview
2) Importance of Defining a Problem
3) The Process of Defining the Problem
and Developing an Approach
4) Tasks involved in Problem Definition
i. Discussions with Decision Makers
ii. Interviews with Industry Experts
iii. Secondary Data Analysis
iv. Qualitative Research
When he looked
perplexed,
I
explained
that
data analysis is
not
an
independent
exercise.
Rather, the goal of data analysis is to
PROVIDE INFORMATION RELATED TO THE
PROBLEM COMPONENTS.
Harley
Discussion
with
Decision Maker(s)
Interviews
with
Experts
Secondary
Data
Analysis
Qualitative
Research
Objective/
Theoretical
Foundations
Analytical
Model:
Verbal,
Graphical,
Mathematica
l
Research
Questions
Hypotheses
Specification
of
Information
Needed
Qualitative Research
Communication
Cooperation
Confidence
Candor
Closeness
Continuity
Creativity
Qualitative Research
Qualitative
Research
An
unstructured,
exploratory research methodology based on small
samples
intended
to
provide
insight
and
understanding of the problem setting.
Exploratory Research (Qualitative Research)
Techniques
Focus group (Group interviews)
Word association
Depth interview (one on one)
Pilot surveys
Case studies
campaign be changed?
brand be increased?
of demand and the impact on sales and profits of
various levels of price changes
Broad
Statement
Specific
Components
Components of an Approach
Objective/Theoretical Foundations
Models analytical, Verbal, Graphical
and Mathematical
Research Questions
Hypotheses
Specification of the Information
Needed
Mathematical Models
Mathematical models explicitly specify the
relationships among variables, usually in
equation form.
n
y a 0 a i xi
i 1
Where
y
= degree of preference
= model
parameters to be estimated
,
a
0 ai
statistically