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12.

Chapter 12
Inventory planning and control
Photodisc. Kim Steele

12.1

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.2

Inventory planning and control


Operations
strategy

Design

Inventory planning
and control

Improvement
Planning and
control

The market requires


a quantity of products
and services at a
particular time
The operation supplies
the delivery of a
quantity of products and
services when required

12.2

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.3

Key operations questions


In Chapter 12 Inventory planning and control Slack
et al. identify the following key questions:
What is inventory?
Why is inventory necessary?
What are the disadvantages of holding inventory?
How much inventory should an operation hold?
When should an operation replenish its inventory?
How can inventory be controlled?

12.3

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.4

What is Inventory?
Inventory (stock) is stored accumulation of
material resources in a transformation system.
A manufacturing company will hold stocks of
materials.
Inventory exists because of the difference in the
timing or rate of supply and demand.
When the rate of supply exceeds the rate of
demand, inventory increases.
When the rate of demand exceeds the rate of
supply, inventory decreases

12.4

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.5

Inventory is created to compensate for the differences in


timing between supply and demand
Rate of supply from
input process

Inventory

Rate of demand from


output process

Input
process

Output
process

Inventory

12.5

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.6

Types of Inventory
The various reasons for imbalance between
the rates of supply and demand at different
points in any operation lead to the different
types of inventory.
There are five (5) types;
Buffer inventory
Cycle inventory
De-coupling inventory
Anticipation inventory
Pipeline inventory

12.6

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.7

Types of Inventory (contd)


Buffer inventory (safety)
Its purpose is to compensate for the unexpected
fluctuations in supply and demand.
A retail store will order goods from its suppliers such
that there is always a certain amount of most items in
stock because demand might be greater than expected.

Cycle inventory
Occurs when one or more stages in the process cannot
supply all the items it produces simultaneously.
Results from producing in batches to satisfy demand
between the times when each batch is ready for sale.
12.7

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.8

Types of Inventory (contd)


De-coupling inventory
When transformed resources move intermittently b/n
departments that comprise similar operations.

Anticipation inventory
Used to cope with seasonal demand.
It is used when demand fluctuations are large but
relatively predictable.

Pipeline inventory
It exists because materials (allocated to a customer)
cannot be transported instantaneously between the
point of supply and the point of demand.
12.8

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.9

Disadvantages of holding inventories


Although inventory plays an important role,
it also has disadvantages such as;
It ties up money
It incurs storage costs
Materials may become obsolete
Materials may be damaged or deteriorate
Materials may be lost
It might be hazardous to store
It uses up valuable space
It involves administrative and insurance costs

12.9

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.10

The position of inventory


Supply demand imbalances also exists between
different stages in the operation.
The simplest level is the single stage inventory system
such as a retail store which will only have one stock of
goods to manage.
An auto motive parts distribution operation will have a
central depot and various local distribution points
which contain inventories- two-stage inventory system.
A television manufacturer will have a multi stage
inventory system.
A more complicated system is the multi echelon
inventory system

12.10

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.11

Single-stage and two-stage inventory systems

Single-stage
inventory system

Stock

Sales
operation

Suppliers

e.g. Local retail store

12.11

Two-stage inventory
system

Central
depot

Distribution

Local
distribution
point

Sales
operation

Suppliers

e.g. Automotive parts


distributor
Slack, Chambers and Johnston, Operations Management, 6th Edition,
Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.12

A multi-stage inventory system

Input
stock

Stage
1

WIP

Stage
2

WIP

Stage
3

Finished
goods
stock

Suppliers

e.g. Television manufacturer

12.12

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.13

A multi-echelon inventory system

Garment
manufacturers
Cloth
manufacturers
Yarn
producers

12.13

Regional
warehouses
Retail
stores

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.14

Day to day inventory decisions

In managing day to day tasks of running the


inventory system, operations managers are
involved in three major types of decision;
How much to order? (volume decision)
Every time a replenishment is placed, how big should it be?

When to order? (time dimension)


At what point in time, or at what level of stock, should the
replenishment order be placed?

How to control the system?


What procedures and routines should be installed to help
make those decisions? Should priorities be allocated to
different stock items? How should stock info be stored?
12.14

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.15

Several types of costs are directly associated with


order size.
Inventory costs

Cost of placing the order (transaction costs)


Price discount costs (discounts on price for large quantities)
Stock-out costs (incurred for failing to supply customers)
Working capital costs
Storage costs
Obsolescence costs
Operating inefficiently costs

Inventory profiles
A visual representation of the inventory level over time.
12.15

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.17

The economic order quantity (EOQ)


formula
The most common approach
to deciding how much of
any particular item to order when stock needs
replenishing.

This approach attempts to find the best balance between


the advantages and disadvantages of holding stock.
To find out the best plan (order quantity policies) that
minimizes the total cost of stocking the item Total cost of holding one unit in stock for a period of time
Working capital, storage and obsolescence risk costs

and the total cost of placing an order.


Cost of placing the order and price discount costs

12.17

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.18

Two alternative inventory plans with different


order quantities (Q)

Inventory level

Demand (D) = 1000 items per year


400

Plan A
Q = 400
Average inventory
for plan A = 200

Plan B
100 Q = 100

Average inventory
for plan B = 50

Time
0.1 yr

12.18

0.4 yr
Slack, Chambers and Johnston, Operations Management, 6th Edition,
Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.19

The timing decision- when to place the order


When we assume that orders arrive instantaneously and
demand is steady and predictable, the decision on when
to place a replenishment order is self evident.
If replenishment orders do not arrive instantaneously, but
have a lag between the order being placed and it arriving
in the inventory, we can calculate the timing of the
replacement order i.e. when the demand and order lead
time are perfectly predictable- not so in most cases.
Therefore the earlier the replacement order is placed, the
higher will be the expected level of buffer or safety stock
when the replenishment order arrives.

12.19

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.20

The re-order point

Demand (D) = 100 items per week

Inventory level

400

Re-order level
300

Re-order point

200
100
0
0

Order lead time

12.20

Time

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

The timing decision- when to place the order (contd)

12.21

We can calculate how much safety stock to allow by


using the lead-time usage.
The lead time usage distribution is a combination of the
distributions which describe lead-time variations and the
demand rate during the lead time

Continuous review approach


Review stock level of each item continuously and place order
when stock level reaches its re-order level.

Periodic review approach


Sacrifices the use of a fixed order quantity
Instead of ordering at a predetermined re-order level, the
periodic approach orders at a fixed and regular time interval.
12.21

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.22

Inventory analysis and control systems


Inventory priorities In an inventory which contains more than one stocked
item, some items will be more important to the
organisation than others.
One common way of discriminating between different stock
items is to rank them by the usage value (usage rate x
individual value)

Pareto Law- 80/20 rule


Generally, a relatively small proportion of the total
range of items contained in an inventory will account
for a large proportion of the total usage value i.e.
80% of an operations sales are accounted for by only 20% of all stocked
types.
12.22

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.23

ABC inventory control system

This allows inventory managers to concentrate


their efforts on controlling the more significant
items of stock using monetary value.
Class A items are those 20% or so of the high-usagevalue items which account for 80% of the total usage
value.
Class B items are those of medium usage, usually next
30% of items which account for around 10% of total
usage value
Class C are those low-usage-value items which
although comprises around 50% of the total types of
items stocked account for around 10% of the total.
12.23

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.24

Inventory classifications and measures

Class A items the


20% or so of highvalue items which
account for around
80% of the total
stock value.

Class B items the


next 30% or so of
medium-value items
which account for
around 10% of the
total stock value.

Class C items the


remaining 50% or so
of low-value items
which account for
around the last 10%
of the total stock
value.

12.24

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.26

Other criteria used in classification of an item:


Consequences of stock out
High priority might be given to items that will seriously
delay or disrupt other operations or the customers when
not in stock.

Uncertainty of supply
Some items, although of low value, might warrant more
attention if their supply is erratic or uncertain.

High obsolescence or deterioration risk


Items which could lose value through obsolescence or
deterioration might need extra attention and monitoring.

12.26

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.27

Measuring Inventory
Monetary value can also be used to measure
the absolute level of inventory at any point in
time.
Taking the number of each item in stock,
multiplying it by its value and summing the
value of all the individual items stored.

12.27

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.28

Inventory Information system


Most inventories of any significant size are
managed by computerized systems.
Data capture has been made more convenient
through the use of bar-code readers and the point of
sale recording of sales transactions.
Common functions of commercial systems

12.28

Updating stock records


Generating orders
Generating inventory reports
forecasting

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.29

Common problems with inventory systems


Majority of inventory records might not be
accurate because of the following;
Keying errors
Quantity errors
Damaged inventory not recorded as such
The wrong item being taken out of stock but
records not being corrected
Delays between transactions being made and
records being updated.
Items stolen from inventory.

12.29

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.30

Chapter 13
Supply chain planning and control

Pearson Education Ltd. Arnos Design

12.30

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.31

Supply chain planning and control


Operations
strategy

Design

Supply chain
planning and control

Improvement
Planning and
control

The market requires


specified time, quantity and
quality of products and
services
The operation supplies
the coordinated delivery of
products and services

12.31

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.32

Key operations questions


In Chapter 13 Supply chain planning and control Slack
et al. identify the following key questions:
What is supply chain management?
What are the activities of supply chain management?
What are the types of relationship between operations
in supply chains?
How do supply chains behave in practice?
How can supply chains be improved?

12.32

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.33

What is supply chain management?

Supply chain management is the management of


the interconnection of organizations that relate to
each other through upstream and downstream
linkages between the processes that produce
value to the ultimate consumer in the form of
products and services.

12.33

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.34

On going flow of goods and services


through the supply network along the
individual channels or strands of that
network.
Supply chain refers to the strand of linked
operations.
Supply chain management coordinates all
the operations on the supply side and the
demand side.

12.34

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.35

Supply chain management objective


All supply chain management shares one
common and central objective to satisfy the
end customer.
Each operation in the chain should be satisfying
its own customers, but also making sure that
eventually the end-customer is also satisfied.
Meeting the requirements of the end customer
requires the supply chain to achieve appropriate
levels the five operations performance
objectives.

12.35

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.36

Supply chain planning and control

is concerned with managing the flow of materials and information between a


string of operations, that form the strands or chains of a supply network
Flow between processes
Flow between processes

Flow between processes

Supply network
management concerns
flow between operations

Flow between processes

Flow between processes

Flow between processes

Flow between processes

Supply chain
management concerns
flow between a string of
operations
12.36

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.37

Supply chains management is concerned with the flow of


information and the flow of products and services
Upstream flow of
customer
Requirements
Flow between
processes

Flow between
processes

Long-term plans and requirements


Market research information
Individual orders
Payment
Potential new products and services.
Flow between
processes
Consumer

Operation 1

Operation 2

Products and services


New products and
services
Delivery information
Payment request/Credit.

12.37

Operation 3
Downstream flow of
products and services for
customer
Fulfilment

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.38

Some terms used

Physical distribution management may mean


supplying immediate customers
Logistics is an extension that often refers to
materials and information flow down through a
distribution channel, to the retail store or
consumers.
Third party logistics (TPL) indicates outsourcing to
a specialist logistics company.
Materials management refers to the flow of
materials and information only through the
immediate supply chain.
12.38

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.39

Supply chain planning and control


Second tier
supplier

First tier
supplier

First tier
customer

Supply side

Information
flow
Physical
flow

Purchasing and
supply
management

Second tier
customer

End
customer

Demand
side
Physical distribution
management
Logistics

Materials management
Supply chain management

12.39

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.40

The activities of supply chain management


Purchasing (procurement) and supply
management
At the supply end of the business, purchasing
(procurement) buys in materials and services from
suppliers. Purchasing managers provide a vital link
b/n the operation itself and its suppliers.
They must understand the requirements of all the
processes within the operation and the capabilities of
their potential suppliers.
Purchasing can have a significant impact on an
operations cost and therefore profits.
Purchase costs are a large proportion of total costs.

12.40

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.41

The purchasing function brings together the operation


and its suppliers

Suppliers

Purchasing function

Prepare
Requests
quotation for
specification,
price, delivery,
etc.

Request
for
quotations
Select
supplier(s)

Quotations
Produce
products and
services

Order

The operation
Request for
products and
services

Demand
from
customers

Liaison
between
purchasing
and the
operation

Prepare
purchase
order

Receive
products and
services

Supply to
customers

Deliver

12.41

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.42

Supplier selection
Choosing appropriate suppliers should involve trading
off attributes.
Most businesses find it best to adopt some kind of
supplier scoring or assessment procedure capable of
rating alternative suppliers against certain
criteria/factors.

Single and multi-sourcing


An important decision facing most purchasing
managers is whether to source each individual product
or service from one supplier (single sourcing) or more
than one supplier (multi-sourcing)
12.42

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.43

Factors for rating alternative suppliers


Short-term ability to supply

Longer-term ability to supply

Range of products or services


provided

Potential for innovation

Quality of products or services


Responsiveness

Ease of doing business


Willingness to share risk

Dependability of supply
Delivery and volume flexibility

Long-term commitment to supply


Ability to transfer knowledge as
well as products and services

Total cost of being supplied


Ability to supply in the required
quantity

Technical capability
Operations capability
Financial capability
Managerial capability

12.43

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.44

Weighted supplier selection criteria for a hotel chain


Factor

Weight

Supplier A score Supplier B score

Cost performance

10

8 (8 x 10 = 80)

5 (5 x 10 = 50)

Quality record

10

7 (7 x 10 = 70)

9 (9 x 10 = 90)

Delivery speed
promised

5 (5 x 7 = 35)

5 (5 x 7 = 35)

Delivery speed
achieved

4 (4 x 7 = 28)

8 (8 x 7 = 56)

Dependability record

6 (6 x 8 = 48)

8 (8 x 8 = 64)

Range provided

8 (8 x 5 = 40)

5 (5 x 5 = 25)

Innovation capability

6 (6 x 4 = 24)

9 (9 x 4 = 36)

325

356

Total weighted score

12.44

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.45

Purchasing, the internet and e-procurement


For some years, electronic means have been used by
businesses to confirm purchased orders and ensure
payment to suppliers.
The internet has opened up the potential for far more
fundamental changes in purchasing behaviour- supplier
information made available through the internet.
E- procurement is the generic term used to describe the
use of electronic methods in every stage of the
purchasing process from identification of requirement
through to payment, and potentially to contract
management.
12.45

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.46

Benefits of e-procurement

It promotes efficiency improvements in purchasing


processes.
It improves commercial relationships with
suppliers.
It reduces the transaction costs of doing business
for suppliers.
It opens up the marketplace to increased
competition and therefore keeps prices
competitive
It improves a businesss ability to manage their
chain more efficiently
12.46

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.47

Global sourcing
The expansion in the proportion of products and
(occasionally) services which businesses are willing
to source from outside their home country.
It is the process of identifying, evaluating,
negotiating and configuring supply across multiple
geographies.
Factors promoting global sourcing
Transportation infrastructure are more sophisticated and
cheaper than they once were.
Companies now source from wherever is cheapest because
competition is forcing companies to reduce total cost.
12.47

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.48

Global sourcing
Some factors that must be understood and
included in evaluating global sourcing are
Purchase price
Transportation costs
Inventory carrying costs
Cross-border taxes, tariffs and duty costs
Amongst others

12.48

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.49

Physical distribution management (PDM) and the


internet
Transporting tangible products to customers.
One of the major effects of internet communication
on PDM is;
To make information available more readily along the
distribution chain- share knowledge of where goods are in
the chain (transport companies, warehouses, suppliers etc.)

12.49

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.50

Types of relationships in supply chain

Business or consumer relationships


Business to business (B2B)
Most common in supply chain context

Business to customer (B2C)


Relationship includes retailers and online retailers.

Customer to business (C2B


Relationships involve consumers posting their needs on the
web and companies then deciding whether to offer.

Customer to customer (C2B) or peer to peer (P2P)


Relationships include the online exchange and auction
services and file sharing services.

12.50

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.51

Supply chain relationships


To

Business

Business to business (B2B)


Most common, all but the
last link in the supply chain
Business

E-commerce examples:
EDI networks
Business information

exchanges.

Consumer
Business to consumer (B2C)

Retail operations
Catalogue operations, etc.
E-commerce examples:
Internet retailers
Amazon.com, etc.

From
Consumer to consumer (C2B)
or peer to peer (P2P)
Consumer

Consumers offer,
business responds
E-commerce examples:
Some airline ticket operators
Priceline.com, etc.

12.51

Consumer to business (C2B)


Trading swap and
auction transactions
E-commerce examples:
Specialist collector sites
Ebay.com, etc.

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.52

Traditional market supply relationship


Purchasing goods and services, often seeking the best
supplier every time it is necessary to purchase instead of
performing the operation in-house.
Each transaction effectively becomes a separate decision.
(short term transactional relationship)

12.52

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Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.53

Some advantages
They maintain competition b/n alternative competitors
Customers can simply change the number and type of
suppliers if demand changes.
They help operations to concentrate on their core
activities.

Disadvantages in buying free market manner


There may be supply uncertainties
Choosing who to buy from takes time and effort
There are risks in subcontracting activities to other
businesses.
12.53

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Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.54

Virtual operations
It is an extreme form of outsourcing operational
activities
Virtual operations do relatively very little themselves,
but rely on a network of suppliers that can provide
products and services on demand.
A network may be formed for only one project and
disbanded once that project ends.
The advantage of virtual operations is their flexibility
and the fact that the risks of investing in production
facilities are far lower than in a conventional operation.

12.54

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Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.55

Partnership supply relationships


They are relatively enduring inter-firm cooperative
agreements, involving flows and linkages that use
resources and/or governance structures from
autonomous organisations, for the joint accomplishment
of individual goals linked to the corporate mission of
each sponsoring firm.
Suppliers and consumers are expected to cooperate, even
to the extent of sharing skills and resources, to achieve
joint benefits beyond those they could have achieved by
acting alone.
Sometimes seen as a compromise b/n vertical integration
and pure market relationships.

12.55

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.56

Partnerships are close relationships, the


degree of which is influenced by a number
of factors such as;
Sharing success
Long term expectations/ commitments
Joint learning
Joint coordination of activities
Information transparency
Joint problem solving
Trust

12.56

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.57

Elements of process partnership relationships


Attitudes

Trust
Sharing
success

Long-term
expectations

Multiple
points of
contact

Joint
learning

Joint coordination of
activities
Joint problem
solving

12.57

Closeness of
relationship
Few
relationships

Information
transparency
Dedicated
assets

Actions

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

Customer relationship management

12.58

It is a method of learning more about customers needs


and behaviour in order to develop stronger relationships
with them.
It helps to understand and meet customers needs while
maximizing profitability.
It helps to increase revenue by

12.58

Providing products/services exactly what customers want


Retaining existing customers and discovering new ones
Offering better customer service
Cross-selling products more effectively

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.59

The Bullwhip effect


This describes how a small disturbance at the
downstream end of a supply chain causes
increasingly large disturbances, errors,
inaccuracies and volatility as it works its way
upstream.

12.59

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Nigel Slack, Stuart Chambers, and Robert Johnston 2010

2nd LEVEL
SUPPLIER

1st LEVEL
SUPPLIER

ORIGINAL
EQUIPMENT
MFG.

Prodn. Stock

Prodn. Stock

Prodn. Stock

Prodn. Stock

1
2

100

3
4

180
60

100
100
100
60
60
120
120
90

100

95

20

90

100
100
100
80
80
100
100
95

90
95

95

95
95

95

100
60
120

95

100
100
100
90
90
95
95
95

95
95

95

95
95

95

100
100
100
95
95
95
95
95
95
95

95
95

95

95
95

95

95
95

100
80
100

100
90
95
95

OEM

DE
M

PE
RI
O

3rd LEVEL
SUPPLIER

AN
D

The bullwhip effect


D

12.60

100
95
95
95
95
95
MARKET

ALL OPERATIONS HOLD ONE PERIODS STOCK

12.60

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

2nd LEVEL
SUPPLIER

1st LEVEL
SUPPLIER

ORIGINAL
EQUIPMENT
MFG.

Prodn. Stock

Prodn. Stock

Prodn. Stock

Prodn. Stock

100
100

100

100
100

100

100
100

100

100

100
100

DE
M

PE
RI
O

1
2

3rd LEVEL
SUPPLIER

AN
D

The bullwhip effect (Continued)


D

12.61

100
95

3
4

105
95

105

95
3

OEM

MARKET

ALL OPERATIONS HOLD ONE PERIODS STOCK

12.61

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

The bullwhip effect (Continued)

Supplier

12.62

Time

Stores orders to
wholesaler

Manuf
acturer

Time

Whole
saler

Sales from
store

Orders

Wholesalers
orders to
manufacturer

Orders

Orders

Manufacturers
orders to its
suppliers

Orders

12.62

Time

Retail
store

Time

Consumers

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

12.63

Miscommunication in the supply chain


There is the potential for misunderstanding
and miscommunication in the supply chain.
This may be caused by
Not being sufficiently clear about what a customer
expects or what a supplier is capable of delivering
Differences in perception of seemingly clear
agreements.

12.63

Slack, Chambers and Johnston, Operations Management, 6th Edition,


Nigel Slack, Stuart Chambers, and Robert Johnston 2010

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