Professional Documents
Culture Documents
13th edition
8
Identifying Market
Segments, Market Targeting
& Market Positioning
Chapter Questions
8-3
8-4
8-5
8-6
8-7
1. Segment Marketing
2. Niche Marketing
3. Local Marketing &
4. Individual Marketing
8-8
preferences:
Diffused preferences
Clustered preferences
8-10
8-13
8-14
(Customerization):
8-15
8-16