PENGEMBANGAN

PRODUK & TEKNOLOGI

Dewi Auditiya Marizka

PPRN-STMI-Dewi A M

Technology In Design
CAD - Computer Aided Design

Membantu untuk menciptakan dan

modifikasi rancangan
CAE - Computer Aided Engineering

Menguji dan menganalisis rancangan

dengan komputer
CAD/CAM - Design & Manufacturing

Secara otomatis mengubah (konversi)

data CAD menjadi instruksi pemrosesan
kepada mesin/peralatan yang
dikendalikan oleh komputer
PPRN-STMI-Dewi A M

PERANCANGAN PRODUK
Design by Innovation,- perancangan
produk dengan menggunakan ide
perusahaan sendiri.
Design by Imitation,- perancangan produk
yg tidak menggunakan ide perush. Sendiri,hanya meniru produk lain dengan cara
reverse engineering.

PPRN-STMI-Dewi A M

PPRN-STMI-Dewi A M

Three Level of Product

Installation

Augmented
Product

Packaging

Tangible
Product

Brand

Delivery Name
&
credit

Core Benefit
or service

Quality

Styling

Warranty
Sistem Industri I:
Manajemen Pemasaran I

Features

After
sale
service

Core
Product

PRODUCT MIX
1.

MANFAAT PRODUCT (CORE PRODUCT)

Hotel sekedar menyediakan jasa kamar utk istirahat /
tidur

2.

BASIC PRODUCT
Hotel Bangunan kamar hotel

3.

EXPECTED PRODUCT
Hotel handuk & sprei yg bersih, tenang,lampu meja

4.

AUGMENTED PRODUCT
Hotel Atribut-atribut yg membedakannya dgn pesaing
(remote control TV, proses check in / out cepat,
makanan & layanan room service yg baik, dst)

5.

POTENTIAL PRODUCT
- Surprise-surprise(Welcome fruits/flower dlm kamar)
- Inovasi-inovasi (suite room,komputer &internet,dst)

Sistem Industri I:
Manajemen Pemasaran I

Word of mouth
communication

Personal
Needs

Past
Experience

Expected Service
Gap 5
Perceived Service
MARKETER
Service Delivery (Including
Pre & Post Contracts)
Gap 1

Gap 3

Transaction of Perceptions
into Service Quality Specs
Gap 2
Management Perceptions of
Consumer Expectations

Gap
4

External
Communications
to customers

PRODUCT LIFE CYCLE

Concept Design Prototype:

Concept,
engineering design, engineering drawing,
prototype, tested: product specification
performance

Product launch:

growth phase, depends on

the market response to the product, sales start
slow

Product growth:

acceralate the product

becomes known & accepted in the market place

PPRN-STMI-Dewi A M

Product Life Cycle

Activity

Maturity

Growth

Decline

Introduction

Sistem Industri I:
Manajemen Pemasaran I

PRODUCT LIFE CYCLE

Mature stage:

growth rate is slow down

Subsitution products:

new product

Product Obsolescence:

little or no monetary
value, recycled, placed in museums, kept as collection
item

PPRN-STMI-Dewi A M

10

PRODUCT-MARKET LIFE CYCLE

PPRN-STMI-Dewi A M

11

HUBUNGAN PLC - PENGEMBANGAN

PRODUK
TAHAP PERKENALAN,- perenc produk, baik design by
innovation
maupun
design
by
imitation
yang
dikembangkan sesuai kebutuhan konsumen.
TAHAP
PERTUMBUHAN,produk
perlu
diperbaiki
&
distandarisasi, lebih andal dalam kualitas & penambahan
fitur baru.
TAHAP KEDEWASAAN,- modifikasi, peningkatan kualitas,
penambahan fitur baru serta inovasi produk baru.
TAHAP
produk
lama.

PENURUNAN,

membuat

produk

PPRN-STMI-Dewi A M

baru

pengganti

12

TECHNOLOGICAL PROGRESS (1)

Rate of product innovation
Peak & starts to decline
Dominant product design emerges
Industry standard is defined

Process innovation

Follows new product designs

Important for different generations of products
Increase a products life cycle
Maintain competitiveness until a substitute
technology creates a discontiuning in the system &
new life cycle emerges

PPRN-STMI-Dewi A M

13

TECHNOLOGICAL PROGRESS (2)

PPRN-STMI-Dewi A M

14

PERAMALAN TEKNOLOGI
Tahap pertama pada perencanaan teknologi:
peramalan teknologi
Consists of a set of formalized processess for
the study of future technological developments
due to advances in science & changes in society
Sebagai langkah awal terhadap realisasi strategi
bersaing
Peran: Evaluasi potensi pasar (produk, proses
teknologi)
PPRN-STMI-Dewi A M

15

(1)

PERAMALAN TEKNOLOGI

(2)

2 pendekatan:
Technological Opportunity Forecasting (melihat
kesempatan yang ditawarkan oleh perkembangan
knowledge)
Normative Technological Forecasting
(permasalahan yang terjadi pada masa depan,
penelitian yang diperlukan)

PPRN-STMI-Dewi A M

16

PERAMALAN TEKNOLOGI

(3)

Peramalan Teknologi
Technology Life Cycle, Rate of innovation
Didasarkan atas metodologi yang tepat untuk
meramalkan kemajuan teknologi
(keterbatasan: karakteristik & technoware;
lingkungan: sosial, ekonomi & politik; kondisi
struktur industri & pasar)
Manajemen harus mempunyai kemampuan
melakukan discountinuities teknologi
replacement technology
PPRN-STMI-Dewi A M

17

PERAMALAN TEKNOLOGI

PPRN-STMI-Dewi A M

18

(4)

PERAMALAN TEKNOLOGI

PPRN-STMI-Dewi A M

19

(5)

PERAMALAN TEKNOLOGI

PPRN-STMI-Dewi A M

20

(6) TRANSPORTASI

TECHNOLOGY PERFORMANCE
3 stage product life cycle:
New Invention: embryonic stage, slow initial
growth, experimentation
Improvement: growth stage, technology
improvement
Mature : progress in performance slown down,
become vulnerable to substitution or
obsolescence when a new or better performing
technology emerges

PPRN-STMI-Dewi A M

21

S-CURVE OF
TECHNOLOGICAL PROGRESS

PPRN-STMI-Dewi A M

22

TECHNOLOGY PERFORMANCE

PPRN-STMI-Dewi A M

23

TECHNOLOGICAL LIFE CYCLE AND MARKET

GROWTH
Market growth pattern at different phases
of the product life cycle:

Technology development
Application launch
Application growth
Mature technology
Technology subsitution
Technology obsolescence

PPRN-STMI-Dewi A M

24

TECHNOLOGY LIFE CYCLE AND MARKET

GROWTH

PPRN-STMI-Dewi A M

25

MULTIPLES-GENERATION TECHNOLOGIES

PPRN-STMI-Dewi A M

26

MULTIPLES-GENERATION TECHNOLOGIES

Technology Hierarchy
Consist of multiple technologies & derive from
different generations of innovation

Personal Computer
Technology & product life cycle
Consists of several subtechnologies
Micro-processor & own multiple-generation
technologies or subtechnologies
Several generations: 8088, 286, 386, 486, pentium

PPRN-STMI-Dewi A M

27