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FACTS!
› Delhi metropolitan region has 11.2 million vehicles
› Total road length of Delhi was 28,508 km

› Major roadways include the Ring Road and the

Outer Ring Road, which had a traffic density of
110,000 vehicles per day in 2001
› Delhi and NCR lose nearly 42 crore (420 million)
man-hours every month while commuting between
home and office through public transport, due to the
traffic congestion
› Buses are the most popular means of transport
catering to about 60% of Delhi's total demand.
 ÕRESENT

Line name Number Between stations Length (km) No. of stations Rolling stock

Dilshad Garden -
Ɣ Red Line 1 Rithala 25.15 21 23 trains

Jahangirpuri -
Central
Ɣ Yellow Line 2 Secretariat 17.4 15 13 trains

Noida Sec32
City Centre -
Dwarka Sub
Ɣ Blue Line 3 City 35.3 32 24 trains
FUTURE

› The second phase (Õhase II) which is under

construction has 128 km of route length and is
slated to be completed by 2010. Õhases III
(112 km) and IV (108.5 km) will be completed by
2015 and 2020 respectively, with the network
totalling 413.8 km, making it longer than the London
Underground.
ÕROBLEM
› Õublic transport infrastructure is overstrained
› Growth In number of people migrating to NCR is
expected to increase
› Government needs to provide cost-effective means
of transportation to people in the low-income
segment
RESEARCH OBJECTIVE
› understand the changing consumer preferences
towards the transport system in Delhi and NCR
region, with the presence of Delhi Metro
› study if the Delhi metro will create impact in the
mode of transport of the people of Delhi and NCR
region
INSIGHTS FROM EXÕLORATORY RESEARCH

› The reasons for preferring metro are:

ð Time saving, Avoidance of traffic, less stress
ð Safety
ð Convenience, Comfortable, Air-conditioned, cleanliness,
hassle-free,
ð Cheaper
ð Ambience
ð Õollution-free, Saving oil
ð Improving the image of city, world-class city
SUGGESTIONS BY CONSUMERS
› Feeder services to connect to the interior parts
› 24 x 7

› Coaches should be increased

› Frequency should be increased

› Discount for students

› Network of metro should spread out more

› Should explore other options like mono-rail

RESULTS
› New and significant insights
› Õroblem clearly defined
› It has enabled us to make better research design,
choose data collection method and selection of
subjects.
› qualitative research can give some indication as to the
"why", "how" and "when" something occurs, it cannot tell
us "how often" or "how many.³
› Now through a confirmatory research we will find linkage
between consumer segments and their preferences.
› This research will help us understand consumer¶s
reason to choose metro over other means. It will help
metro to position itself better.