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In mid-2002, Obama
began considering a
run for the U.S.
Senate and in
January 2003 he
announced his
candidacy. He was
elected as a
Democrat to the U.S.
Senate in 2004, and
served from January
3, 2005, to November
16, 2008Ô
¬ It was in O
  that Obama began
considering a run for the
   and
formally announced his candidacy in
i 
¬ Ãinally on i  he was sworn in
as a 
. He was the fifth African-
American Senator in U.S. history and was
only the third to have been popularly elected
It was on à 
à , that
Barack Obama announced his
candidacy for 
 !
 " in
front of the old state capital building in
Springfield Illinois.

On #O$ % he decided to

resign his Senate seat to avoid the
conflict of dual roles as President-elect
and Senator in the lame-duck session of
Congress.

In his presidential campaign he

constantly emphasized the issues of
rapidly ending Iraq war, increasing
energy independence and providing
universal health care
 Psychology & Psyche ³Black v/s
White´
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 Interwoven strands
Desegregation
Õ 9,000 blacks elected to public office.
Õ Black population completing high
school nearly at the same rate as
whites.
Õ Black women constituting more than
10% of all female professional.
Õ In some communities he would see the
average black family earning as much
as or more than whites living nearby.
Integration
ÕPrince George¶s County was 85 percent
white in 1970 but just 31 percent white
today, even though it was the first
American county where income and
education levels rose as the area turned
majority black
ÕIntegration-King¶s other goal, integration,
remains for most blacks a far-off distant
dream.
 Obama¶s Life in Pictures

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JD, Harvard Law
School, 1991
BA, Columbia
University, 1983
Attended,
Occidental
College.
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"03


Senator, United States Senate,2005-2006

Keynote Speaker,
2004DemocraticNationalConvention
Senator, Illinois State Senate, 1996-2004
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 Ãamily Tree (Maternal)
Great
Rolla Grand
Ralph Waldo Leona
Ruth Charles Parents
Emerson McCurry
Lucille Payne
Dunham Sr. Armor

Grand
Stanley Armor Dunham Madelyn Lee Payne
Parents

Stanley Ann Dunham

Mother
 Ãamily Tree (Paternal)
Great
Grand
Parents
Obama Nyaoke

Grand
Hussain Onyango Obama Akumu
Parents

"#

Ãather
Ãather: |,  O 
He was born in 1936 in Nyangoma-
Kogelo, Siaya District, Kenya and died in
a car crash in Nairobi, Kenya in 1982.

Mother: *"!O

She was born on 27 November 1942 in
Wichita, Kansas and died 7 November
1995 of ovarian cancer.

| 
"!Omarried in

Ãebruary, 1961 and Barack was born six
months later. Their union did not last long,
however. The marriage ended in divorce
in early 1964.
After the divorce, Barack Jr. only saw his
father one more time, in Hawaii, in 1972.
1
Ã!- Hussein Onyango
Obama
He was born about 1895 and died in
1979. Before settling down to work as
a cook for missionaries in Nairobi he
was a traveler. Recruited to fight for
colonial power England in
World War I

1
)!: Akuma

1(
Ã!- Obama
He was born in Kendu Bay, Kenya

11
)!- Nyaoke
)*1
Ã!- Stanley Armour
Dunham
He was born O%/ in
Argonia, Sumner County, Kansas and
died 4 October 1970 in Wichita,
Sedgwick, Kansas.
)*1
)!- Madelyn Lee
PAYNE
)*11
Ã!- Ruth
Lucille Armour
He was  / in Illinois and died
(by suicide) on 25 November 1926 in
Wichita, Sedgwick County, Kansas.
)*11
)!- Ralph
Dunham
 Age

Gender
O(! 
Race

Ethnicity

1(! 

State-wise

|!# *

Voters vs.
Non voters


8 5
§ An estimated 44 million Americans between the ages of 18 and 29 were eligible to
vote in the upcoming µ08 election, according to Rock the Vote, an organization
dedicated to engaging young people politically.
§ Of those 44 million, 17 million are voting-age college students, a large percentage
of whom have ranked college costs and worries about student loans and their ability to
Pay for their education as among their top concerns
§ At the 2008 presidential primaries, 6.5 million voters under the age of 30 turned
out to cast their vote
§ 66% of under-30's showed their support for Obama - far higher than in any
previous election - compared to 31% for McCain.A staggering 54% of young white voters
also went for Obama
§ Overall, this also helped Obama secure a high number of first time voters; 71% of
whom voted Democrat
§ McCain only managed to secure 29% of first-time voters, compared to 53% for John
Kerry
in 2004
§ Obama's youth - at 47 he is one of the youngest ever presidents - appealed to and
energised many of those who were voting for the first
|*
95% of black voters went to the ballot for Obama and only
4% for McCain.
Obama has succeeded in mobilising African-American
voters who, although strongly Democratic, have in the past
been apathetic in turning out to vote.
Yesterday's surge in black voters, however, only boosted
black turnout by two percentage points from 11% to 13%.
As in previous years, more black women turned out than
men.
7! 
55% of white votes went to McCain including the notoriously
hard-to-win white working class vote
Obama stunned many by taking an impressive 43% of total
white votes, cutting the Republican lead compared with 2004
,  
66% of Hispanic voters turned out for Obama - the best ever result for a Democrat.
McCain only took 31% of the Hispanic vote, despite courting them heavily in his
campaign.
Obama used techniques such as Spanish-language adverts to win the Hispanic
voters over, many of whom had grown disgruntled with the Bush administration.

" 
63% of Asian voters went to the ballot for Obama and 34% for McCain

i'
78% of the Jewish vote went to Obama. Jewish support - which made up 2% of the
overall electorate - has, in recent years, been overwhelmingly Democrat; with Al
Gore receiving 79% in 2000 and John Kerry 74% in 2004

!  
Nearly 25 per cent of U.S. adults - about 30 million - are Catholic and 54 per cent
of them voted for pro-abortion Obama as opposed to 46 per cent for McCain.
Observers say the economy became the key issue for many Catholic Americans,
which, along with issues such as the Iraq War and health care, eclipsed abortion
 (*#
a Obama won this category by a landslide, with 66% of single voters
going to the ballot for him, compared to only 32% for McCain.

) 
#
a 51% of married voters supported McCain and 47% voted for Obama.
This was a drop from 2004 for McCain compared with Bush's 15
point lead in 2004.

   
a 51% of over- 65's voted for McCain - including veterans - and made
up 16% of the entire electorate. They were therefore not dissimilar in
influence to the under- 30's on the overall result.
, (!

a 53% of voters who earned $200,000 or more in 2007 voted for

Obama.
a McCain - who was expected to triumph amongst the wealthy,
succeeded in polling only 45% of these voters.
a 73% of white evangelicals backed McCain and 25% backed Obama.
a This was a boost of 4 points for the Democrats from 2004, who
traditionally struggle in rural areas, where many of this category live.
a 84% of Democrats who initially voted for Hillary Clinton in the
primaries voted for Obamas.

.*#

a Were split 50-50. A key area in Bush's victory four years ago,
suburban voters make up half of the total American electorate.
McCain also lost ground on rural voters, with the votes split 51-47 in
his favour.
¬Washington ¬Virginia
¬Oregon ¬Massachusetts
¬Nevada ¬New Hampshire
¬California ¬Vermont
¬Colorado ¬Rhode island
¬New Mexico ¬Connecticut
¬Minnesota ¬New jersey
¬Iowa ¬Delaware
¬Wisconsin ¬Maryland
¬Michigan ¬North Carolina
¬Illinois ¬Ãlorida
¬Indiana ¬Pennsylvania
¬Ohio ¬Hawaii
¬New York ¬Washington DC
¬Maine
¬
 
 




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1. Illinois- Obama is senator of the state.
2. Hawaii- He was born there.
3. Virginia- Last time state voted for a democrat was in
1964.Reason- Strong young voters¶ turn out and
demographics.
4. Ohio- The last time republican state voted for Obama.
Reason- His farsightedness of having twice as many
offices.
5. Pennsylvania- One of the three crucial swing states
for past 50 years. Reason- 6th most populous state
and large youth population.
$ ')2 8 New Mexico's 5 electoral votes have
swung between Republicans and Democrats. Reason-
The Democratic governor, Bill Richardson, who has
Hispanic roots, initially supported Hillary Clinton before
switching allegiance to Obama and helping turn red to
blue.

'8 Iowa was where it all began for Mr.
Obama.Reason- served him the grassroots network
Mr. Obama had laid all those months ago.
% 9O8 the third most Democratic state. There
was never any doubt that its three electoral votes were
safely in Mr Obama's column ± it has been Democratic
in the past four elections. A fiercely independent state.
it is also one of the most liberal.
/ ',O! 8 Mr Obama won its four
electoral college votes after losing a shock result in
January's primary to Hillary Clinton after being
expected to win handily on the back of his victory in
Iowa.
10.Delaware- In the past two elections it leant more
heavily to the Democrats: Al Gore and John Kerry
won it easily. It was never likely to be anything but
solid Obama with its Senator Joe Biden on the ticket
as his running mate.
)!8 This has been the most
Democratic state in the country for the past 10
presidential elections and it was no surprise that
Obama swept its 12 electoral votes.
12. 8 A strongly Democratic state whose seven
electoral votes were carried by Mr Obama. Wealthy Connecticut
voters have traditionally voted Democrat.
13. ) 8 Maine's 4 electoral votes were expected to go to Mr
Obama.
14. *
8 Strongly democratic.
15. ) 8 Strongly democratic.
16. '8 Strongly democratic.
17. 7  8 Strongly democratic.
18. #
8 Strongly democratic.
19.) ! (8 Strongly democratic.
20. (8 Strongly democratic.
21. Ã*
8 Last time Mr. Bush won this state. But this time Mr. Obama
won closely in this young state.
 Reasons for the
Support Earned
¬ CARING ADULTS
¬ SAÃE PLACES
¬ HEALTHY START
¬ EÃÃECTIVE EDUCATION
¬ OPPORTUNITY TO HELP
OTHERS
1. The Power of Vision and Ãocus
2. The Power of Tenacious Determination
3. The Power of Self Belief
4. The Power of A Winning Team
(Teamwork)
5. The Power of Strategy and Execution
6. The Leverage of Innovation and
Technology
7. The Skill to use negatives assertively

Throw off inhibitions, fears and sense of

mediocrity, tell selves yes we can and go
forward
 Y zone

Message Medium
¬Commercial time on
¬Concern for Student
Comedy Central, VH1 and
Loan and how families will
Spike
cover their college costs
¬MTV facesheet
¬Economically Tight
¬Mobile advertising(VOTE
Credit
EARLY/ Boost Mobile)
¬Unemployment
¬Ãacebook
¬High gas and food prices
¬Electionista and Political
continue to eat away at
Partier
families' paychecks.
¬Website -Shop The Vote
¬Blue Ãusion

  *' (' -

He has the profile on internet and thoughts displayed

through blogs, it was the finest way he could interact
with the young people .(myspace.com and
voteforchange.com )


 !*(& 7"-

Obama¶s this slogan not only attracted the young

people but also the school children get encouraged by
him .

 |O (# ( -

³The easier you make things for the people the more
likely they are to vote´ said by Abby Kiesa, youth
coordinator.
4. Organizations such as ³ Rock The Vote ³
encouraged a large number of young people.

5. Obama also appealed to young voters and

internet activism on Ãacebook and Youtube.

6. Despite obama¶s hesitation , his strategy and

efforts to speak directly to young people in college
campus has drawn many to his campaign.

7. Sportsman :The quality of being a sportsperson

helped him to catch the attraction of young
people.

8. Innovative ideas : He uses some musician and

celebrities to promote his political activities like-
superman¶s dean cain and talk show operah
winfrey.
/ i"-
Obama promises to make the jobs available for the
Americans .



  *
-
He supported reduction in the tuition fee and tuition
tax .

11. O 
-

He does not believe in conservative thinking, and so
he raised some social issues ±
Discrimination,
Reproductive rights,
Right to privacy.
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ÕBeneficial for US to get
Pakistan¶s support to solve
Afghanistan problem.
ÕDeclared Extremist as threat to
Pakistan.
ÕPakistan must deviate its
concentration from India to
Terrorism.
ÕOne of his ³critical´ foreign
policy matters will be to help India
and Pakistan resolve the Kashmir
issue.
¬Ãather moved from Gujarat to New York
¬Economist who heads Google¶s
philanthropic arm
¬Advisor of Obama¶s transition team

Nuclear Deal
¬Obama has traditionally insisted that India
sign the nuclear non-proliferation treaty
¬ When the matter came to the US
Congress, he voted for the nuclear deal.
The BPO employees in India
must not worry. Outsourcing is
here to stay. There may be a
slowdown, there may be a
saturation. But the outsourcing
industry will not collapse. It will
firmly stick to the ground with or
without Barack Obama.
Change you can
believe in«
1 .!.!8%8|0
  !Professor
of communications at American University, is co-author of
the book By the Color of Our Skin: The Illusion of
Integration and The Reality of Race (Dutton, 1999).
2.  OO8*   |*
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#O%! % by notsoanimatelife
6. http://images.google.com/images?um=1&hl=en&q=Bar
ack+obama+as+lawyer&&sa=N&start=18&ndsp=18
7. www.google.com
8. www.wikipedia.com
9. www.usa.gov
10.http://www.independent.co.uk/news/world/americas/stat
es-that-delivered-for-obama-992814.html
11.http://edition.cnn.com/ELECTION/2008/results/ballot.m
easures/
12.http://www.electoral-vote.com/
Neha Ghildiyal D04
Megha Sharma D09
Kanica Bhutani D11
Pooja Sarin D12
Nidhi Mehta D34
Medha D38