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Reporting Types
Welcome
Table Columns
Click to include additional metrics in the Experiences table
Rank: How the experience ranks compared to other experiences. For example, a
conversion rate of 53% will be ranked higher than a conversion rate of 49%.
Generations: The number of generations (usually visitors) for the campaign.
Elements: The elements being tested (e.g. a landing page) and the list of variants for
the element.
Conversion
Action Count: The number of converted generations for the experience.
Conversion Rate: The percentage of generations (usually visitors) who have
converted out of all the generations who saw the experience.
Multiple Action Count: The number of actions performed for the experience.
Revenue: The monetary value assigned to an action for the given experience.
Revenue per Generation: The revenue divided by generations (usually visitors) for each experience.
Multiple Action Count: The number of actions performed for the experience.
Revenue: The monetary value assigned to an action for the given experience.
AOV: The revenue divided by the multiple action count (i.e. the total number of all actions by visitors who saw the experience).
Multiple Action Count: The number of actions performed for the experience.
Revenue: The monetary value assigned to an action for the given experience.
Revenue per Converter: The revenue per unique visitor for the experience. For example, for purchase actions, Revenue per Converter is
the revenue per visitor who has completed at least one purchase through the campaign.
Engagement
Multiple Action Count: The number of actions performed for the experience.
Revenue: The monetary value assigned to an action for the given experience.
Actions per Generation: The average number of conversions per visitor who enters the campaign. It is calculated as the multiple action
count (i.e. the total number of actions by visitors who saw the experience) divided by generations.
Margin of Error: The standard deviation for the conversion rate (or other metric e.g. Revenue per Converter) of the experience multiplied by a
factor that depends on the confidence level.
Error: The Margin of Error for conversion rate (or other metric, e.g. Revenue per Converter) as a percentage of the Conversion Rate (or Revenue
per Converter, etc). It is calculated as the Margin of Error divided by the Conversion Rate (or Revenue per Converter, etc).
Uplift: The relative difference between the experience and the control. Uplift is calculated using the following formula: Uplift (%) = (Conversion rate
of experience - Conversion rate of control experience) / (Conversion rate of control experience) x 100%.
To calculate uplift for other metrics, replace the value for 'conversion rate' with the value for the metric, e.g. Revenue per Converter.
Confidence Index: Measures the observed test results and is used to test a statistical hypothesis on the equality between an experience and the
control metric, e.g. conversion rates. The confidence index is the probability of obtaining a result equal to or 'less extreme' than what was actually
observed, assuming that the experience and the control have equal metric values, e.g. equal conversion rates.
Illustrations: Show the confidence intervals for Conversion Rate (or other metric, e.g. Revenue per Converter). Green to the right of the control is
a positive uplift and red to the left is a negative uplift. A gray bar means there is an overlap with the control experience. When there is no overlap
with the control, it means the confidence index is greater than the selected confidence level.
Oracle Marketing Cloud Academy
Campaign Status
Experience ID
Default experience
(Control)
How the
experience
ranks, e.g. by
conversion rate
Conversion Rate
Uplift, e.g. in
conversion
Confidence Index
Percentage of conversion
rate for displayed
experiences
Report Types
Element Level reports compare each variant to the default. These reports are more indicative of future
behavior, because each test element is exposed to more traffic than each test experience.
Conversion By Elements
Use the Conversion Report to see how many visitors completed the selected
action (single action count).
Revenue By Elements
Use the Revenue Report to see how much revenue is generated based on the selected
action. Please note, this is not limited to revenue; it can also be used to see sales quantity.
Note: A default value of 1 is assigned to each conversion event unless an Action is
configured to capture a particular source of revenue. Multiple Action Count is displayed by
default to capture all revenue generated from the Campaign.
Engagement By Elements
Use the Engagement Report to assess the frequency at which visitors complete
an action (multiple actions).
Report Types
Experience level reports compare combinations of variants to the default experience. These reports should supplement the element
level results in an MVT campaign, because each experience is exposed to less traffic than each element. Note: When assessing an
A/B campaign, experience and element reports are the same.
Conversion
Use the Conversion by Experiences Report to evaluate the performance of test
variants in terms of conversion rates based on campaign experiences.
Revenue
Use the Revenue by Experiences Report to evaluate the performance of test
variants in terms of revenue generated from campaign experiences.
Engagement
Use the Engagement by Experiences Report to evaluate the performance of test
variants in terms of visitor engagement with campaign experiences (i.e. visitor
conversion and frequency of conversions). Both single action and multiple action
counts are displayed in this report.
Example: Visitor A clicks a button 3 times; their multiple action count would be 3.
Whereas, in a Conversion Report, in which you look at single actions, Visitor A's
action would count as 1.
Metric Breakdown
Use the Metric Breakdown Report to assess the conversion split between
specific Action Attributes, such as currency of purchases or geographical location
of the conversion events. By default, Single Action Counts are displayed.
Report Types
MaxPREDICT 2.0
Use the MaxPREDICT Campaign Report to
evaluate data obtained for MaxPREDICT
Campaigns.
Site Reports
Rule Builder
Scheduled Reports
You can schedule reports to deliver aggregated reporting data to your email with a
set time interval (e.g., daily, weekly or monthly). Scheduled Reports can be
configured for any Campaign Report. Within a scheduled report, you can select
filtering criteria, report type, etc., and all these settings are saved for scheduled
generations (cumulative/daily).
Summary Report
Date Range
Use the Date Range filter to select a different date
range, for example, to select a different date range if
the campaign is modified. By default, the entire date
range of the campaign is displayed.
Metric
A metric is an action a visitor takes that will measure campaign
success. This drop down defaults to the primary metric but can be
altered depending on what data you are looking for.
Campaign Iterations
Use this drop down to specify the iteration for which
you wish to view data. An iteration identifies periods
when changes were published. Please note, if you
select an iteration, you only see the data from that
iteration till the next listed iteration.
Filter By
Use this filter to look at your data by action or generation date. Selecting
Action Date shows you all actions that occurred within the specified time
period, regardless of when the visitor generated into the campaign.
Alternatively, selecting Generation Date only shows actions that occurred from
visitors who generated into the campaign within the specified time period.
Note: This filter should be used when you alter the date range to ensure you
are only looking at generations that happened within the specified range.
Summary Report
Winning Experience by Conversion Rate
The Winning Experience by Conversion Rate shows details
about the current winning experience (by conversion). The
current winning experience ID is displayed under a winners cup
icon. The combinations of variants that make up this experience
are shown within the right column of this box.
Best 3 Experiences by
Conversion Rate
This graph shows the
Conversion Rate for the top
three experiences and the
default experience. For
example, you can clearly
identify if the current winner is
a winner for the whole period
of the campaign by checking
for deviations in the graph.
Table Elements
Generations:
The total number of visitors who
have been served that experience
Action Count:
The number of actions
performed
Element:
An identifiable part
of the page or site
template
Variant:
A possible configuration
of that particular element
Conversion Rate:
A measure of success
for a Content Variant or
experience
Error:
The margin or error as a
percentage of the
conversion rate
Margin or Error:
Indicates the range of potential
values for the conversion rate
Confidence Index:
Probability that there is a
significant difference between the
default and test variant
Uplift:
Percentage change seen in the
test variant against the default
Summary Report
Total Visitors
The total number of visitors who generated
into the campaign.
Current Duration
The number of days from the start of the campaign to
the current date or the date the campaign finished.
Total Days Live
The total number of days that the campaign is in a live
state. For example, if a campaign that shows a Current
Duration of 100 days is paused for 10 days, then the
Days Live is shown as 90 days.
Segments Discovered
MaxPREDICT 2.0 Customer Segmentation and Discovery identifies
meaningful segment profiles based on their best performing experiences.
This field shows the number of MaxPREDICT 2.0 segments discovered and
the number of segment profiles. Click Segments Discovered to open the
Guided Process - Review page on which you can view details for all
discovered segments for this campaign.
Summary Report
Report Filters
You can filter the results
displayed in the report
by clicking the filter bar
at the top of the graph.
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Element
An area of the page which is
tested.
Count
Total number of unique visitors
who completed the selected
action.
Variant
The alternative content
that is tested against the
default.
Generations
Conv Rate
The Conversion Rate shows the percentage of visitors who completed the selected action. The
range of values shown indicate the Conversion Rate +/-, the MOE (Margin of Error). This is known
as the range of acceptable values. Conversion rate (%) = (number of actions / number of
generations) x 100
Confidence Index
The probability that there is a
significant difference between the
default and test variant.
Example: Suppose 1000 visitors have entered a campaign, and 200 of them have converted (e.g.,
clicked on the content to be optimized), then the conversion rate for that particular content is 20%.
Uplift
When the range of acceptable values for a new variant/experience goes above the default's range of
acceptable values, the bar turns green. When it falls below the default range, the bar turns red.
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Count
Variant
The alternative content
that is tested against the
default.
Confidence Index
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Variant
Confidence Index
The probability that there is a
significant difference between the
default and test variant.
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Exp ID
Each experience is given an ID.
To see which combination of
variants each experience
contains, hover over the Exp ID.
Count
Total number of unique visitors
who completed the selected
action.
Rank
Each experience is ranked on how
well it is performing compared to the
default experience.
Generations
The total number of visitors
who entered the campaign.
Conv Rate
The Conversion Rate shows the percentage of visitors who completed the selected action. The
range of values shown indicate the Conversion Rate +/-, the MOE (Margin of Error). This is known
as the range of acceptable values. Conversion rate (%) = (number of actions / number of
generations) x 100
Example: Suppose 1000 visitors have entered a campaign, and 200 of them have converted (e.g.,
clicked on the content to be optimized), then the conversion rate for that particular content is 20%.
Confidence Index
The probability that there is a significant
difference between the default and test variant
Uplift
When the range of acceptable values for a new variant/experience goes above the default's range of
acceptable values, the bar turns green. When it falls below the default range, the bar turns red.
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Exp ID
Each experience is given an ID. To see which
combination of variants each experience
contains, hover over the Exp ID.
Count
Total number of unique visitors
who completed the selected
action
Rank
Each experience is ranked on
how well it is performing
compared to the default
experience.
Generations
The total number of visitors
who entered the campaign
Confidence Index
The probability that there is a
significant difference between the
default and test variant
Report Graph
You can view any report on a
daily basis (Daily report) or
cumulatively (Cumulative
report). The Daily report remains
very volatile for any period of
time, since changes are recorded
daily, while the Cumulative report
gets smoother with time.
Note: See
Report Filtering video for
information on how to
use the filters.
Exp ID
Each experience is given an ID. To see which
combination of variants each experience contains,
hover over the Exp ID.
Generations
The total number of visitors
who entered the campaign
Confidence Index
The probability that there is a
significant difference between the
default and test variant
Report Graph
Note: See
Report Filtering video for
information on how to
use the filters.
Exp ID
Each experience is given an ID. To see
which combination of variants each
experience contains, hover over the Exp ID.
% of Total
The percentage contribution of each
attribute to the total number of actions
Rank
Each experience is
ranked on how well it is
performing compared to
the default experience.