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Cooler industry in India

Air Coolers in India

Air coolers represent a low-cost, energy-efficient and an

environmentally-friendly alternative to air conditioners.

Air coolers are simple to use and cools air through the
evaporation of water which can cool air using much less
energy than refrigeration.
They are best suited for residences, showrooms, shops,
offices, especially where doors are opened and closed
frequently a major advantage over conventional air
conditioners.

Overview of industry
India air cooler market is growing with a CAGR of 11.26%

from last four years and market is projected to grow further

due to rising mercury, increasing disposable income,
growing demand in middle class people and low price of air
coolers as compared to air conditioners.
India air cooler market is divided into two parts viz.
residential and industrial. Residential and Industrial air
cooler market is growing with a CAGR of 15.68% and
9.04% respectively from past four years.
Keeping in point, low capital expenditure and electricity
benefits of air coolers, the middle income group majorly
fuelled the sales in residential market. Whereas, industrial
cooling is slowly gaining.

 India's Air Cooler market is anticipated to reach INR 7999

Crore by 2021.
Symphony, Kenstar and Bajaj are the market leaders in
the organized air cooler market. Voltas has just forayed
into the industry and is expected to give fierce competition
to the market leader Symphony.
The domestic air cooler segment is largely
fragmented with about 70-80% of sales
accounted for by unorganised players.

SYMPHONY LTD

Symphony Ltd Milestones

Symphony coolers

Undisputed & leadership

Worlds largest selling air cooler brand.
Market share almost 50% amongst organized market

player, despite new entrants.

Competitors- many leading Indian brands.
(whirpool, bajaj electricals, kenstar.)
No major global player.
GST- potential game changer, will accelerate conversion
of unorganized market to organized players

Revenue break up 2015

Financials P&L

Financials Balance sheet & EPS

SWOT analysis

Major Clients

Acquisition of China company

The Acquisition of 100% equity in Munters Keruilai Air

Treatment Equipment (Gauangdong) Co. Ltd. China (MKE)

MKE is a market leading brand in China for evaporative air
coolers as a joint venture merger between Dongguan Keda
Electrical and Mechanical Equipments Co. Ltd and a
Swedish company : Munters
Strength of MKE
- Outstanding R & D Facility
- Premium Products and 80+ IP rights
- Manufacturing facility of 32,850 sq. m. at
Donguuan City in China
- Only Chinese air cooler brand with international
recognition

 Symphonys opportunities

- Market access to China

- Enhanced international access
- Synergy
- Sourcing advantage.

THANK YOU