Professional Documents
Culture Documents
KEY POINTS
1. Why a stakehoder approach to business
ethics?
2. Stakeholder analysis defined
3. How to execute a stakeholder analysis
4. Moral responsibilities of functional area
managers
5. Executing a stakeholder analysis as an
observer
6. Stakeholder Analysis and ethical reasoning
Type of stakeholders
Primary stakeholders, includes
owners/stockholders, customers, employees,
suppliers and board of directors
Secondary stakeholders, includes all other
interested groups such as the media,
consumers, lobbyists, courts, governments,
competitors, the public and society
Stakeholders also have stakeholders
OWNERS
POLITICAL
GROUP
FINANCIAL
COMMUNITY
ACTIVIST
GROUP
GOVERNMENT
FIRM
SUPPLIERS
CUSTOMERS
ADVOCATE
GROUP
COMPETITORS
TRADE
ASSOCIATIONS
UNIONS
EMPLOYEES
5.57
6.28
6.06
5.93
5.72
5.87
5.66
5.26
4.07
4.38
3.35
3.81
3.09
6.10
6.29
6.30
6.11
5.92
5.82
5.78
5.56
4.51
4.49
3.79
3.54
2.05
6.40
6.28
6.14
6.01
5.82
5.81
5.75
5.75
5.30
4.52
4.51
3.79
2.90
POLITICAL
GROUP
OWNERS
FINANCIAL
COMMUNITY
ACTIVIST
GROUP
GOVERNMENT
Managers in a job
SUPPLIERS
CUSTOMERS
ADVOCATE
GROUP
COMPETITORS
TRADE
ASSOCIATIONS
UNIONS
EMPLOYEES
5. Executing a stakeholder
analysis as an observer
Observer stakeholder outside or inside a
company
Provides useful information and
perspective toward understanding
strategic political, economic, and moral
relationships
end