WELCOME FOR THE

PRESENTATION ON BUSINESS
COMMUNICATION
PRESENTED BY:
Miss. Jyoti Chapru
PGDBM 1st year

MEANING OF BUSINESS
COMMUNICATION

Communication is the
process of sending and
receiving messages
between parties

BASIC MODEL OF COMMUNICATION

NATURE OF COMMUNICATION
1-Senders and Receivers
2-Transmitters and Receptor
3-Messages and Channels
4-Decoding andEncoding
5-Feedback

1. SENDERS & RECEVERS

Each have goals and objectives

The sender may want to change the receivers
mind.
The receiver may not want to have his mind
changed.

2.TRANSMTTERS AND
RECEPTORS

Transmitters : is the equipment by

which information is sent

Receptors : Information can be sent

verbally and nonverbally

3. MESSAGES AND CHANNELS

Messages and channels are the vehicles by
which information is communicated.
Types of Messages :

direct expressions
symbolic representations

4. DECODNG AND ENCODNG

Decoding is the process of translating

messages from their symbolic form into
interpretations that can be understood.

Encoding is the process by which messages

are put into symbolic form.

5. FEEDBACK
Feedback is the process by which the receiver reacts
to the senders message.

(a)
(b)
(c)

It is necessary to let the sender know that the

message was
actually received,
encoded,
ascribed with the same meaning that the sender
intended

BASIC PRINCIPLES OF
COMMUNICATION

It is impossible to avoid communicating

Communication is largely nonverbal
Context affects communication
Meanings are in people, not in words

CONTINUED

Communication is irreversible
Noise affects communication
Communication is circular
Creating common goal is essential
Communication has effects

VERBAL AND NONVERBAL

MESSAGES
Basic ways in which people send and receive
messages

VERBAL MESSAGES

Messages sent verbally are messsages

expressed in words

The science of semantics

NONVERBAL MESSAGES
About 65 percent of the meanings people
get from a communication

Voice
Physical Movements
Space
your lips tell me no,no but there is yes,yes in
your eyes

BARRIERS FOR EFFECTIVE

COMMUNICATION

INTANGBLE DFFERENCES
Perception
Selective Perception

1. PERCEPTION
Our physical limitations are a
screen through which we
perceive things that exist in
our environment.
Our perception is also limited
by psychological screens
that we have developed.
Choosing from among the
many things within our
range of perception those
that we will notice, and
block out the rest is called
Selective Perception

2. SELECTVE PERCEPTON

Allows us not only to block out things

that are there, but also to see more
things than are there.

Leads us to make our own reality!

Most clearly seen in the human tendency

to stereotype others.

THANK YOU