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Welcome!
2days Discussion
Applied Marketing; Strategies
Introduction: Course Outline, Student Objectives
Diagnostic Test, Concepts
Perceptual Maps, Gift
Marketing Skills
Technical
Optimum
Interpersonal
Output
Analytical
Marketing
Applied Marketing
Marketing Strategies
What is Marketing?
Marketing is "the activity, set of
institutions, and processes for creating,
communicating, delivering, and exchanging
offerings that have value for customers,
clients, partners, and society at large."
Marketing is used to identify the customer,
satisfy the customer, and keep (retain) the
customer.
Marketing
Marketing generates the strategy that
underlies sales techniques, business
communication,
and
business
developments.
Marketing is an integrated process
through which companies build strong
customer relationships and create value
for their customers and for themselves.
Applied Marketing
Business to Business (B2B) Marketing
Business to Consumer (B2C) Marketing
Course Outline
Description
This course is intended to provide Candidates
with the upto date information and develop
appropriate skills in the field of Marketing.
Topics covered in this course have been
selected / organized keeping in view the global
challenges for Marketing Managers.
http://www.aon.com
http://www.bnet.com
www.springerlink.com
www.sciencedirect.com
http://www.icmrindia.org
www.emeraldpublications.com
http://books.google.com
Course Outline
Grading
Research Articles and Presentations
Case Study Discussions:
Class Participation
Attendance and Attitude
Course Coordinators personal view
Context / Concepts
Hypercompetition
Innovation Process
Invention
(Idea Generating)
Development
Industrialization
Sales &
Marketing
...
Profitable
Turnover
Basic Terminologies
Market Research
Marketing Research
Marketing Information System
Balanced Scorecard: Performance
Measurement Technique
Customer Perspective
Internal Perspective
Innovation & learning
Financial Perspective
Basic Terminologies
Benchmarking
Best Practices
Business Process Reengineering
Cross Functional Teams
Design for Environment
Efficiency
Effectiveness
End of Life
Basic Terminologies
Diversity
Kaizen
Product Family
Personalised Marketing
Event Marketing
Agricultural marketing
Green Marketing
Basic Terminologies
Failure Analysis
Relationship Marketing
Industrial Marketing
Services Marketing
Social Marketing
Internet Marketing
Segmentation Strategy
Basic Terminologies
Social Marketing
Societal Marketing
Guerilla Marketing
Experiential Marketing
Tourism Marketing
Event Marketing
Relationship Marketing
Buzz Marketing
Marketing Research
Marketing research is a special branch
of Marketing Management. It is the soul of
Marketing management. It is of recent origin and
widely used by manufacturers, exporters,
distributors and service organisations.
Thats All
Folks
All Easy Questions and Suggestions are Welcome
Please!
Shukran
Xie Xie
Thank You
Gracious