Professional Documents
Culture Documents
Group No-03
Prashant Sharma
Aditi Kapoor
Seena Alex
Gaurav Dabas
Milan Jyoti Saikia
Shefali Bhutani
Provided services ranging from traditional point to point transportation to complex end-to end
integrated logistics and supply chain management solutions.
They offered a spectrum of services that were cost efficient and flexible
Vision
Core Values
Be the leader in Asia-Pacific and a globally provider of Indiacentric supply chain services and solutions.
INDUSTRY SCENARIO
4
Sector
Revenue(Rs. In crore)
Organized
1628
65
618
25
247
10
Total
2493
100
ORGANIZED SECTOR
6
Comprise of service providers with national & international
reach fortified with fully equipped infrastructure & other value
added services.
The major consumer sectors are: Pharmaceuticals, IT,
Readymade garments & FMCG products.
Domestic companies act in consolidation to international
service providers & some of them even have tie-ups with them.
Solutions like Just in Time & e-Commerce enabled considerable
business opportunity for web enabled services.
The organized sector which was principally in the package
segment of Cargo management illustrated high growth.
Unorganized / semi organized sector faced pressure because of
unfavorable pricing environment.
The margins were much lower than package segment & also
barriers to entry were also very less
The industry was not regulated therefore licensing was not
requisite to setup a cargo management company.
Entry barriers in the Package segment were high because
company needed strong distribution network, latest technology,
well trained staff, strong brand image & economies of scale.
(given the operating leverage of industry was very high)
Cargo management companies were leveraging on their strong
distribution network & were providing customers with value added
services.
Logistics management emerged as a new growth opportunity for
these companies because a lot of manufacturing companies were
outsourcing their logistics requirements to third parties.
Marketing Environment
Environmen
tal Sector
Market
Technological
Nature of
impact
Impact
Is dominated by the unorganized sector
and Gati Ltd functions in the unorganized
sector.
High sophisticated technology usage.
Economic
Regulatory
Political
Socio-cultural
International
16
SWOT
Strengths:
Dominant player in the surface cargo segment in India, which accounts for
more than 55% of the total.
Niche value additions such as third-party logistics, trucking and
warehousing solutions.
Re-engineered hi-tech warehouses and distributing infrastructure
Advanced IT solutions to back up its services.
It provides multi modal connectivity.
Weakness:
Insufficient regional and global presence as compared with its
competitors.
It has been neglecting courier segment
17
Opportunity:
Improvement in the logistics infrastructure in the country-better
roads, improved ports etc..
Entry of a large no. of global retailers
Increasing investments, booming manufacturing and development
of organized retail sectors-provides business potentials to express
industries
Threats:
Global competitors
Space limitations
Government Policy
Strategies
Business Policies
Purchase Policy
No question on purchase raw material
The Gati lettering in an original and unique font
which represents
Reliability
Speed
Discipline
It progress in the areas of technology and
automation is a response to changes in
manufacturing systems, inventory management
and supply chain practices across the world.
Financial Policy
It reports 73% increase in PBT (Q1 report)
Last Dividend was 25%.
Annual turnover of 12094 Million out of which 70% from
logistics division, 7% from shipping division and 23% from
fuel station division.
70-80% turnover from courier business and 20-30% from
cargo business.
Growth of logistics, shipping and fuel station are 22.47%,
11% and 4% respectively.
GDP is US$692 billion.
Personal Policy
Workforce of 2364 employee
512 trainees
For training, it co-opted consultants and resource persons
from reputed institutions such as IIM,NIIT, ICFAI, AIMA etc.
Promotion
policy
opened
a
transparent
career
development map for all especially those on the Fast
Track.
It contributes to education, training and assistance to
small industries
Marketing policy
622 out of 626 districts in India
Value added services like warehousing, trucking, express
and time-bound cargo.
Gati has always tried to stay one step ahead by
innovating and transforming its processes, refining
service offerings, redefining customer standards internally
and externally and using technology to drive up customer
satisfaction.
It provide multi-modal transportation road, rail, sea and
air.
collaboration and co-operation with B2B customers and
partners
24x7 call centres to understand and manage customer
expectations, plan cargos, shipments & routes.
Operational policy
It was an ISO 9001:2000 certified company for design,
marketing and providing cargo management services.
It offers an integrated Express Distribution and
customized Supply Chain Solutions to customers across
diverse industry verticals.
connectivity across air, road, ocean and rail
promise to stay Ahead in reach in service quality, wide
network, technology, automation
Information through the website, e-mail, SMS and toll
free number.
Gati launched the first exclusive Cargo Train between
Mumbai and Kolkata in association with Indian Railways.
Future Strategy
Aims to be one-stop service provider in logistics
solutions, focusing on warehousing and infrastructure,
express distribution centers, central distribution center,
information technology and human resources.
By providing contribution, it aimed at strengthening the
society by empowering the weaker segments with
education, funding and technical assistance.
It is trying to grow at steady rate.
Conclusion
Conclusion Gati is a dominant player in the surface
cargo segment in India, it still needs radical rethinking
because- Its now facing global competition Needs to
improve its networking as its competitors are much
ahead of it Company must concentrate on the total
retail experience and which will helps in generating
more business. Stay in touch with customers.
Promotional Focus
Thank
You !!!