HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

Grand
Rapids
MARKET OVERVIEW
AGS Demographic data 2007 by Experian/Applied Geographic Solutions.
Current yr data is for the yr 2007, 5 yr projected data is for the yr 2012.
 LOCAL MAP
HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

Grand Rapids DMA

Zone
1. Grand Rapids East
2. Grand Rapids North
3. Grand Rapids South
4. Battle Creek
5. M Grand Rapids
6. Muskegon
7. South Haven – Three Rivers

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 DMA STATISTICS
HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

DISCLAIMER: The number of cable homes receiving advertisements on any network is

an estimate and may vary by geographic areas and other factors. Any statement of (1)

DMA Rank: 39
the number of cable homes receiving an advertisement and (2) cable audience
estimates are based on NCC methodology which utilizes either Nielsen carriage &
insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the
Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated
Total TV Households: 741,420 based upon Nielsen Interconnect Universe Estimates and are adjusted on a pro rata
basis by internal subscriber counts by zone. [See also Nielsen ViP Report]. Estimates
may contain impressions outside home DMA.  Company may not have the capability to

Total Cable Households: 397,420 insert on HD simulcast networks. Audience estimates for HD programming have not
been adjusted for non-insertion.  The number of subscribers capable of accessing the
VOD advertising content is an estimate and may vary by the number of subscriber

Interconnect Households: 388,160

digital homes actually subscribing to digital cable and other factors. The information
provided will be periodically updated by the Company. For more information please
contact your Advertising Sales Executive *Source: Nielsen Media Research, July '08

Interconnect Penetration of Cable HH: 97.7%

Universe Estimates

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 EDUCATION
HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

9% 4% 8% 9%
No Diploma Associate's

Bachelor's Some College

16%
High School Grad/Prof.
31%
9th or Less
23%

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 EMPLOYMENT
HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

Median HH Income: $53,412

24%

Employed
Unemployed
6%
Labor Force

70%

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 AGE
HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

Median Age: 35.25 6% 4% 18%

17%
14-19
20-29
30-39
19% 40-49
50-59
60-64
19% 65+
17%

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 GENDER
HOUSING GENDER AGE EMPLOYMENT EDUCATION STATISTICS DMA MAP

49.51% 50.49%

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 GRAND RAPIDS
HOUSING GENDER AGE
HOUSING
EMPLOYMENT EDUCATION STATISTICS DMA MAP

Average Sales Price

Owner Occupied 68.34%

Renter Occupied 21.67%
Vacant Housing 9.99%

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