A Study on Vendor Acquisition on

E-commerce Website
loltree.com (MOHALI)

Industry
Profile

Industry Profile

Starting slowly in 199596, ecommerce in India

is poised for rapid growth in the years ahead
with increasing internet penetration and
availability of budget smart phones
Early e commerce entrepreneurs in India used
the internet as an effective medium for
facilitating matrimonial alliances, travelrelated
transactions and recruitment process. In recent
years, owing to robust growth in ecommerce
business, customers are experiencing
empowerment in marketing.

Industry Profile

Building client trust through a secured online

payment system using highspeed internet has
also helped drive up sale of goods and supply of
services, both tangible and intangible.

The success of Flipkart and Snapdeal shows that

e - commerce is here to stay. At present, travel
leads the pack among e - commerce segments,
flourishing on the back of growing disposable
incomes and an internet-savvy urban population

Company
Profile

Company Profile

An Overview

Trinergy Infornet Pvt. Ltd. Began its journey in

2015 as a parent company of LoLtree .com
with a design to spark up the virtual world of
e-commerce.

The brain behind this venture, Mr. Rohit

Aggarwal is an alumnus of Indias prestigious
college MDI, Gurgaon .

Company Views.

Online selling is to bridge the gap between buyers

and sellers eliminating the distance and time
barriers at the click of a button without using
brick and mortar.
A zero-inventory based online marketplace
Simplified world of online selling with an ever
growing customer base
A new sales channel with marginal setup cost

Company Profile

VISION
We are passionate about bringing in the ecstatic
experience to our customers by upholding
integrity & stirring innovation in an open and
constantly evolving environment

Company Profile

SELLER PLANS AVAILABLE WITH

LOLTREE.COM

Research
Methodology

Research Methodology

Objectives
The

objective of the making report is:

The objective of this study is to aware vendors

about loltree.com.
This study is conducted to register vendors on
loltree.com.
Comparative analysis between two e-commerce
giants Amazon VS Flipkart.

Research Methodology

RESEARCH DESIGN
SAMPLE DESIGN

Population

Sample Size

The study is conducted on the

Vendors data available with the firm.

The sample size for the study was 60.

Research Methodology

Sample Unit

Those Vendors which are associated or came on

board with the shopping website.

Sampling technique

Non probability sampling (convenience sampling)

technique where the samples are gathered in a
process that does not give all the individuals in
the population equal chances of being selected.

Research Methodology

DATA COLLECTION
Primary Data - Questionnaire

STATISTICAL TECHNIQUE

Pie Chart
Graphs
Ratios

Research Methodology
LIMITATIONS OF THE STUDY

Due to time constrain the study was not

extended to vendor satisfaction .
The accuracy of the study is based on
information given by respondents.
As the sample size consist of only 60 vendors ,its
accuracy has its limitations

Results
And
Discussion

Results and Discussion

1. Vendor were asked whether they have

any products to sell online?
Interpretation:
Out of the 60 vendors
whose opinion was asked
80% of respondents
said that they have
products where as 20%
of the respondents said
that they dont have any
product to sell.

Results and Discussion

2. Vendors were asked as to in what category of

products they deal in.
Interpretation:

Out of the 60
respondent
questioned about
category of products
they deal in 75% of
the respondents were
dealing in appeals
10% in Home and
Living and 15% in
electronics.

Results and Discussion

How often do you visit the bank?

Interpretation:

Out of the 60 vendors

questioned regarding
they want to tie up
with new website,15%
of the respondents
wants to try with new
website, where as 85%
of the respondents
found dont want to
work with new ecommerce website.

Results and Discussion

4. Employees were asked do they shop online.

Interpretation

Out of the 60
vendors whose
opinion was
asked do they
shop online , all
the vendors
agreed that they
shop frequently
online.

5.Employees were asked if they want to use

the paid services of registration.
Interpretation

Out of the 60
employees questioned
regarding the paid
service of registration,
92% of the respondents
dont want it to be paid,
and 8% of the
respondents like the
paid registration.

Conclusion

Conclusion

Vendors have trusting issues with new startups ,they

only want to work with well established e-commerce
websites such as AMAZONE, FLIPKART, JABONG etc.

If we analyze the past years data, we may come to

know that the registration is free on other big
websites and paid registrations made it a really
difficult task to bring vendors on board with
loltree.com, especially those vendors who are already
selling their products on other websites.

Recommendations

Recommendations

I want to recommend that govt. Should have to

make serious laws regarding these online selling
portals so that in any case consumer should not
have to suffer any problem, because in many
cases it has been notices that consumer feels
very unsafe when he has to pay online for any
goods

Recommendations

It has been seen that in some cases like if we

discuss the case of flipkart where a person buy
a laptop but when he receives his order he got
stones in the box. To avoid certain situations
there should be some strong laws not only on
e-commerce websites but also on logistic
companies

Thank you