Professional Documents
Culture Documents
MANAGEMENT STUDIES
Subject: Business
Economics
Made By:
Dipti Priya (67)
Gaurav Saxena (77)
Jyoti Varma (87)
Meenakshi Kumar (107)
Neha Gulati (117)
1 Rashmi Amita (247)
TOPIC OF PRESENTATION
2
INDEX
3
INTRODUCTION
FMCG : FAST MOVING CONSUMER GOODS
The FMCG Sector is the fourth largest sector of
Indian economy with total market size of more than
60,000 Crores.
Items in this category include all consumables
(other than groceries/pulses) people buy at
regular intervals.
A well established distribution network ,
intense competition between organised and
unorganised segments, low operational cost,
strong branding characterizes the sector .
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JUSTIFICATION
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CHARACTERISTICS OF
THE FMCG SECTOR
Branding
Distribution Network
Contract Manufacturing
Large Unorganized Sector
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INDUSTRIES
SEGMENTS
7
MARKET PLAYERS
IN INDIAN FMCG
SECTOR…..
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DOMESTIC PLAYERS
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ABOUT DOMESTIC PLAYERS
ITC LIMITED
Founded on 24th August 1910
Chairman Yogesh Chander Deveshwar
Industry
Tobacco,Foods , hotels, stationery, greeting cards.
Products – Cigarettes , packed foods, hotels, apparel
Revenue- US $ 4.75 billion
MARICO
Products edible oil ,hair oils , shampoos, etc..
Brands_ parachute , saffola, hair n care , nihar, shanti,mediker , revive
Revenue US $ 230 million
NIRMA LTD.
Founded in 1969
Products Nirma detergent and nirma soaps
Revenue- Rs. 2500 crores 10
FOREIGN PLAYERS
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ABOUT FOREIGN PLAYERS
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COCA COLA
Country of origin United states
Founded in 1886
pRoducts New coke, diet coke, coca cola zero, diet coke with lime, coca cola raspberry
NESTLE
Founded in 1866 in Switzerland
Industry- food processing
Products- baby foods, coffee, dairy products, breakfast cereals, confectionaries, ice
cream , pet foods
Revenue 109.9 billion
PEPSICO
Founded in chicago, us in 1965
Headquarters in Newyork
Industry- food ,non alcoholic beverages
Products Pepsi, diet pepsi, mountain dew, aqua fina, lipton ice tea, 7up, cheetos etc
Revenue
US $43.251 billion
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INDIAN FMCG MARKET SIZE
( IN US $ BILLION )
SOURCE : IBEF FMCG ANALYSIS
40
35
30
25
20 40
30
15
10
5
0
2003 2006 2007 2015
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SWOT ANALYSIS
STRENGHTS
oWell estabhlished distribution
network extending to the rural
areas.
o Backed by strong brands.
o Low cost operations.
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SWOT ANAYSIS
WEAKNESS
o Low expert level.
o Small scale sector reservations
OPPORTUNITIES
o Domestic market.
o Export potential.
THREATS
o Imports.
o Tax and Regulation structures.
Hindustan Unilever
Limited
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HUL
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HISTORY OF HUL…
21 changed to HUL.
ABOUT HUL………
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SOME IMPORTANT FACTS
ABOUT HUL
Type : Public
Founded : 1933
average consumption.
•Existence of unsaturated markets
100% in 2015.
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CONCLUSIONS