Professional Documents
Culture Documents
What Is Sales
Promotion tool that offers short-term
Promotion?
incentives to encourage customers to
promotion:
Types of Sales
Promotions
Consumer Promotions
Manufacturer to consumer
Trade Promotions
Manufacturer to retailer/wholesaler
Retailer Promotions
Retailer to consumer
Business Promotions
Manufacturer to business buyer
Effects of Sales
Promotion
on
Expand category volume
Consumer
Behavior
Cause brand switching
Cannibalization
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Coupons
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Deals
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Premiums
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Contests
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Sweepstakes
Value-Based Prizes
Experience-Based Prizes
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Samples
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Loyalty Programs
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Point-of-Purchase Displays
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Rebates
SALES PROMOTION
CONSUMER-ORIENTED SALES PROMOTION
Product Placement
SALES PROMOTION
TRADE-ORIENTED SALES PROMOTION
Display Allowance
SALES PROMOTION
TRADE-ORIENTED SALES PROMOTION
Cooperative Advertising
Contests
Retailer Promotions
Short-Term Incentives by the Retailer that
Retailer-Promotion
Tools
Price-Cuts
Price-Cuts
Free
FreeGoods
Goods
Displays
Displays
Retailer
Coupons
Feature
Feature
Advertising
Advertising
Contests/
Contests/
Premiums
Premiums
Business Promotions
Short-Term Incentives That are
Business-Promotion
Tools
Generate
GenerateBusiness
BusinessLeads
Leads
Conventions
Conventions
Stimulate
StimulatePurchases
Purchases
Trade
TradeShows
Shows
Reward
RewardCustomers
Customers
Sales
SalesContests
Contests
Motivate
MotivateSalespeople
Salespeople