Test Drive & BTL Activities

G3

BMW OWNED EVENT

BMW EXPERIENCE TOUR 2014

BMW India visits different cities & gives its potential buyers an
exclusive opportunity to witness, test drive and explore the most
stunning cars from the BMW stable.

Duration: Annual activity

Cities: 18 cities (Across India) Kolkata, Raipur, Nagpur, Surat,

Ahmedabad, Jaipur, Gurgaon,
Chandigarh, Mumbai, Pune, Indore, Vijaywada, Hyderabad, Bangalore,
Chennai, Kochi, Delhi
Lucknow

Activity: Test-drive - Experience of a BMW car in a challenging

environment

Target audience: The existing and the prospective customer of BMW

Additional engagement: Tips from BMW driving experts on how to make

day-to-day driving safer

BMW Golf Cup International 2015

BMW India started BMW Golf Cup International in India in 2009. This
year also it has
commenced in Kochi and it will launch 16 more tournaments across
13 cities in India
including Chennai, Bangalore, Hyderabad, Jaipur, Chandigarh,
Ahmedabad,
Mumbai, Pune, Kolkata, Raipur, Lucknow, Greater Noida and Gurgaon.
Target audience: The existing and the prospective customer of
BMW and industry
opinion leaders
Selection Process: BMW dealerships will choose golfers among its
customers who
are interested in participating in the tournament

BMW Golf Cup International 2015

Categories: A (for handicaps up to 12); B (for handicaps 13 28)
and Ladies
Category (for handicaps up to 28)
Results: The national winners will come together at the BMW Golf
Cup
International 2015 World Final. The venue for finals is not yet
disclosed
Golf Clinics Across all 14 cities, BMW dealerships will organize 8
10 Golf Clinics
per city for the customers and prospects to practice and take
professional advice to
improve
their game
Note: Handicaps
is the number of strokes to be deducted from the
golfer'sgross score to determine the net score

BMW SPONSORED EVENT

Sponsorship - Title
BMW INDIA BRIDAL FASHION WEEK 2015.

One of the major high profile fashion events in India, BMW India Bridal
Fashion Week 2015 showcases the best of bridal couture trends and designs
by some of the leading fashion designers of the country.

Sponsorships Luxury Mobility

Partner
Genre: Art Exhibitions

Event: India Art Fair , (29 January 1 February, 2015 )

Venue: NSIC Exhibition Ground, Okhla, New Delhi

India Art Fair is South Asias leading art fair for modern and
contemporary art

Event Attractions:
Experience the all-new BMW i8 at the BMW lounge themed as
Future of Mobility
Event features a range of 90 Indian and international exhibitors
and approximately 1100 artists

Sponsorships Luxury Mobility

Partner

Genre: Sport- Golf Tournament

Event: Hero Indian Open Golf

Tournament,
19th

22nd
February, 2015

Venue: Delhi Golf Club., Delhi

Event Attractions:
Special award: Hole-in-One
challenge, the prize for which
was an all-new BMW i8
Music performances by Eton
Choirgroup
(UK),
Joint
performance
by
Vienna
Chambers
Choir,
Shillong
Chamber Choir and Amitabh
Bachchan

AUDI OWNED EVENT

Audi Club
Throughout the year, the Audi Club hosts a number of exclusive gatherings
in India and across
the world and members are put on priority to access and enjoy these
events. Some of the
events are 24 Hours of Le Mans and unique events like the Audi Ice Driving
Experience &
coveted events like the Audi driving experience, the Audi Q Drives and the
Audi Quattro Cup
Access to motorsport events in India and around the world and a chance to
race the fastest
cars on the racetrack.
All members have direct access to the entire line of Audi merchandise, Audi
Genuine
Accessories and other exclusives.
Benefits and offers from their hand-picked partners- the best of hospitality,
food and wine and
travel like Abercrombie & Kent, Trident and Olive Bar and Kitchen etc.

Audi Weekend Getaways

Audi in association with Auto Car conducts weekend getaway
The inaugural edition of the Audi Club India Getaways, was held
in June 2014,
a run from Delhi to Jim Corbett National Park
The second trip happened in November 2014 from Bangalore to
Kabini
The trip is organized only for Audi owners & through
registration

Audi Weekender
Audi Weekender gives customers and Audi enthusiasts an
opportunity to drive
Audis technologically advanced and luxurious cars
Customers driving Audi SUVs enjoy driving on specially made offroad track and
enjoy maneuvering obstacles such as rambler, chicken holes, axel
twister and
articulation
Customers driving sedans get to experience the comfort but also
the thrill of
Acceleration, Braking and Slaloms
Instructors train customers on finer aspects of driving

Womens Power Drive:Celebrating Women's Day

Audi organizes power drive for women every womens day since 2012
This year it was conducted in Delhi & Bangalore
An exclusive program to give women auto enthusiast a chance to
experience the
driving pleasure of the Audi range of cars
Certified instructors were available for help and assistance throughout the
drive
Promotion of the newest launch happens. In 2012 it was 'Gift the Q Life &
the purpose was
to give women a chance to experience the driving pleasure of the SUV. Gul
Panag hosted the
entire event
This year the focus was R8

AUDI OTHER EVENT

100 Hour with Audi A3 AutoX

Highlights: AutoX did an exclusive story for their 100th issue on
March 2015 with an Audi A3 as its protagonist
Details: The team drove for 5600 km, from the Delhi to the
southernmost tip - Kanyakumari and back to Delhi in 100 hours

Audi 7 Wonder Drive

October 2014
Top Gear celebrated 7 years of Audi in India
Team Top Gear takes 7 Audi cars on landmark drives to 7
places in the country
Golden Temple, Konark Temple, Nalanda, Gomteshwar,
Hampi, Taj Mahal and Khajuraho

Standard Chartered Marathon

Audi was the lead car in the marathon

John Abraham announced the same
The marathon happened on January 18, 2015

MERCEDES

Mercedes Luxe Drive

Event: A customer engagement initiative blending adrenaline
gush with gourmet and haute couture
Highlights: Experiencing luxury first-hand. Offers the discerning
customers a test-drive of their choice, get the car evaluation
done, strike a special trade-in, and also get personalized finance
offers. Exclusive Mercedes-Benz merchandise will also be
available at the venue
Luxe Stars: Vikas Khanna to whip up some exotic fares across
10 cities at the carefully curated Luxe Drive events. Participants
can even get a master class with Vikas Khanna.
Haute Couture: Some of the hottest trends from across the
globe, from some of the world's most luxurious brands at The
Collective. Participants can check out clothes and accessories on
display, and in case they like something they can get a styling
consultation. And it will be deliver to them at the venue.

Mercedes Trophy Amateur Golf Tournament

Event: Mercedes Trophy is a worldwide premium golf tournament
series for
amateurs under the organization of Mercedes-Benz to promote golf
playing and
to be a meeting stage for customers of Mercedes-Benz.
Inception: Year 2000, in New Delhi & currently spread to 13 cities
across nation
Highlights: This tournament gives an opportunity for amateur
golfers who use
Mercedes-Benz from around the globe to connect with each other
Participants and their spouses were treatedto champagne lunches
on the golf
courses
Mercedes Trophy finalists had an opportunity to experience the
Mercedes-Benz

Mercedes Frame the Star

Merecedes Benz along with Overdrive & Better Photography is
running a photo contest for travel & automobile photographers
across India.
The contest involves participants submitting their photos online in
the first phase & subsequently there will be a grand prize winner
The winner gets the chance to drive away with a CLA Class for
one year

Themes

BEAUTY IN
MOTION

STATIC EMOTION
AND FINER
DETAILS

BACKSEAT
STORIES

MOVING
MILLIONS

A JOURNEY
UNLIKE ANY
OTHER

Register on the contest Page

Participants need to upload up to four of their best photographs to each of the five themes

15 nominees will be selected for the next round

These 15 Nominees will join 15 external photographers & participate in a photographic faceoff

30 photographers will each be given a Mercedes-Benz CLA-Class and 48 hours to photograph

it in their own creative way

The three best photographers from the face-off will join Mercedes team on a week long cross
country road trip and a chance to photograph some stunning places along the way

One lucky photographer will be chosen as the final winner of the competition and will drive
home in a Mercedes-Benz CLA-Class, which will be theirs for an entire year

GLA Class Media Drive

Mercedes organized a long drive for auto journalists in September 2014

Drive was from Chandigarh to Shimla along the Himalayan Expressway

Mercedes-Benz Starstruck

Mercedes organized a trip to Jispa valley amidst the Himalayas

The idea was to view the stars in the clear night skies
4 people from Overdrive + 10 avid readers went to Jispa Valley
from Chandigarh in 4 cars (2 GL 350s CDIs + 1 ML 350 CDI + 1
ML 63 AMG)

Great Over Land Adventure

Pune registered GLA Mercedes car to be driven from

Stuttgart to Pune
Over 20,000 kms through 12 countries
Route: Germany, Poland, Lithuania, Latvia, Russia,
Kazakhstan, Kyrgyzstan, China, Tibet Nepal, India
Drive started on 7th March, 2015
Expected to reach India in September, 2015