Professional Documents
Culture Documents
Field Visit : 4
Submitted To:
Banasree Mam
Submitted By:
Surabhi Tiwari
Tushar Sharma
Vaibhav Dhingra
Kunal Gulati
Vandana Hatwal
Contents
Channel Design
Promotional Mix
Target Audience
Above the line (ATL) & Below the line
(BTL)
Designing Message
Channel Design
A channel strategy
is a vendor's plan
for moving a
product or a
service through the
chain of commerce
to the end
customer.
Channel of design of
Pantaloons
Main
office
Branch
Office
Store
warehou
se
Retail
Outlet
Retail
Outlet
Customers
Stock
warehouse
of
pantaloons
Retail outlet
Customers
Channel Conflicts
As they use simple channel for
distribution and there are no
intermediaries Hence, Channel
conflict is avoided.
Promotional Mix
Banner
Discount Schemes
Pamphlets
Society Specific Targets
Bill Boards
Tele-Calling
Calling Script
Good Morning Sir /Madam
I am calling from Pantaloons to invite you, our privileged greencard memberto our
exclusive Sale Preview on 19th and 20th December.
Get FLAT 30% OFF on each and every garment across all brands available in store
including non sale merchandise.
FLAT 30% OFF is on your favourite brands like Rangmanch, Byford, Bare, Peter England,
Van Heusen, Pepe, AND, BIBA, Global Desi and many more (refer list below)
For these two days the offer on these brands is available only at Pantaloons. Enjoy
Greencard discount over and above sale discount in terms of PAYBACK POINTS. Enjoy all
the benefits even without your greencard by sharing your mobile number at the cash
counter.
THE SALE PREVIEW is ONLY on 19h and 20th December. Please confirm that you would be
attending the preview.
Have a nice day!
Target Audience
Acc. To Economic
Status
Lower middle
Middle
Upper middle
Acc. To Area
Rajendra Nagar
Sahibabad
Lajpath Nagar
Shalimar Garden
Chandini Nagar
Loni
No marketing Budget as
allocated
Per month sales target
say in Dec. 7 to 8 lac
3 hoardings
5 Banners
Average Banner price :
20000-35000
More in some places: Rs.
150000
5000 pamphlets
distribution approx.
Store Staff goes for
distribution: Estimate
salary of Rs. 5000
Total calling
estimation 3000 to
4000 in budget
Designing Message
Outsource the Design
Works with different designers on
Quotation basis.
Some Questions
Q1. What is the most selling brand of
Pantaloons in WSM?
Ans. Alto Moda: Premium Brand for plus
size fashion which 60-70K per month.
Q2. What is the price range of Pantaloons
as compare to competitors?
Ans. Pantaloons price is higher as
compare to max store in WSM.
Questions (Contd..)
Q3. Which section is going in loss?
Ans. Now a days Ladies western
section is going in loss.
Q4. What is other problem that this
store is facing?
Ans. The store space in overall is less
due to which all the brands are not
available in here.