Professional Documents
Culture Documents
Presented By :-
(05) Malay Bataviya
(11) Utkarsh Dave
(32) Kishan Patel
(48) Ravi Surelia
(49) Alpesh Suthar
(53) Sunny Trivedi
• Prices
• Market Position
• Strategies
• Local stores
• Big Malls
• Online
12
Yes
No
88
Strength Weakness
Opportunity Threats
●
New product
introductions ●
Strong competition
●
Brand is attractive
to global partners
Source : Survey of 45 People & Business
11/4/21
Standard Oct 09
Marketing Objectives
• To create strong Consumer awareness
• To establish a wide brand recognition
• To become the top market leader in that
particular segment
• Positioning Strategy
• Product Strategy
• Price Strategy
• Promotion Strategy
• Place (Distribution) Strategy
• Marketing Communication
Communication
Current Brand Desired Brand
Knowledge Knowledge
Revenue 40 Cr 30 Cr 25 Cr 10 Cr
Advertisement 1 Cr 2 Cr 3 Cr 5 Cr
Total Profit 39 Cr 28 Cr 22 Cr 5 Cr