NEW PRODUCT DEVELOPMENT

MOBILE HAND SET

Presented By :-
(05) Malay Bataviya
(11) Utkarsh Dave
(32) Kishan Patel
(48) Ravi Surelia
(49) Alpesh Suthar
(53) Sunny Trivedi

Date : 23/02/2010 Group No. 03

Source : Survey of 45 People & Business
11/4/21
Standard Oct 09
 Roti
Kapda
Makan
?
?
?
Mobile Phone

Fourth basic NEED of today’s Human being

Source : Survey of 45 People & Business
11/4/21
Standard Oct 09
 SAMSUNG Mobile

Mobile Tracker Series

GURU Series
Metro Series
Corby Series

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 SAMSUNG Crystal Series

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Executive Summary

• Samsung- Next is What?

• Focus on Innovation
• Changing Customer need
• Samsung Crystal Series
• Crystal Guru
• Crystal Metro
• Crystal Customized

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Future Goal

• Increase current market share

• Improve brand name

• Achieve maximum ROI

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Current Marketing Situation

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
Market Description:

• Market and Major segments.

• Reviews customer needs.

• Factors in the marketing environment that may affect

customer purchasing.

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
Product Review:
• Sales

• Prices

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Review of Competition:

• Major Player- NOKIA

• Market Position

• Strategies

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
Review of Distribution:
• Samsung stores

• Local stores

• Big Malls

• Online

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Findings from research

• Quick survey of 45 respondents

• Sample : Different Area of Ahmedabad

• Find verity of responses

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Would you like to go for
Customized Cell phone?
Market response rate

12

Yes
No

88

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Relation between Age and Price

Price\ Age Up to 20 21-30 31-40 40 & above Total

Up to 5000 1 4 0 4 9
5000-10000 3 16 3 0 22
10000-15000 2 5 2 0 9
15000 & above 2 3 0 0 5
Total 8 28 5 4 45\45

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Relation between Age and Brand

Company\ Age Up to 20 21-30 31-40 40 & above Total

Samsung 1 16 1 1 19
Nokia 5 11 2 2 20
Sony 1 1 2 0 4
Other 0 2 0 0 2
Total 7 30 5 3 45\45

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
●
Brand strength
●
Effective stride in ●
Reliant upon line
new markets extensions
●
Strong existing ●
Brand dilution
distribution channels

Strength Weakness

Opportunity Threats

●
New product
introductions ●
Strong competition
●
Brand is attractive
to global partners
Source : Survey of 45 People & Business
11/4/21
Standard Oct 09
 Marketing Objectives
• To create strong Consumer awareness
• To establish a wide brand recognition
• To become the top market leader in that
particular segment

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Marketing Program

• Positioning Strategy
• Product Strategy
• Price Strategy
• Promotion Strategy
• Place (Distribution) Strategy
• Marketing Communication

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Promotion

Communication
Current Brand Desired Brand
Knowledge Knowledge

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Action Plan
First Quarter Strategy
• Head on collision
• Advertisement- T.v., magazine, print, Hoardings
• Direct Marketing
• Events and Sponsorship
• Point Of Purchase

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
Second Quarter Strategy:
• Open 40 new outlet
• Launch new model of further series
• Trade Promotion
• Relying much on Word of Mouth

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Budget
(Rs in Crores)
PARTICULAR 4Q 3Q 2Q 1Q

Sales 150 Cr 100 Cr 75 Cr 50 Cr

Revenue 40 Cr 30 Cr 25 Cr 10 Cr

Advertisement 1 Cr 2 Cr 3 Cr 5 Cr

Total Profit 39 Cr 28 Cr 22 Cr 5 Cr

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Control
• When problem Occur during process or sailing
we can generate the funds from Banks.
• As well as we have back-up plan for solving
problems through expertise which work at
urgent time and solve the problem immediately.
• We have some money reserve to face the
problem
• The money reserve is Rs. 100 Cr.

Source : Survey of 45 People & Business

11/4/21
Standard Oct 09
 Thank You

11/4/21 Source : Survey of 45 People & Business Standard Oct 09