Professional Documents
Culture Documents
DIGITAL
ENTREPRENEURSHIP
ENTREPRENEUR
French
Traditional entrepreneurs
Digital entreprene
Personal initiative
Seize opportunities
Endurance
Information seeker
High work quality
Comitment
Efficient
Creative problem
solving
Passion
Integrity
Generousity
Open minded
Digital entrepreneur
Name
Company
Brain Acton
Whatapps
Steve Chen
Youtube
John Donahoe
Ebay
Jack Dorsey
Mark Zuckerberg
Jeff Bezos
Amazon
Googles
INTERNET
MARKETING/ONLINE/EMARKETING
Web marketing
any marketing activity conducted
online.
significantly less expensive
spaces are free to use/no cost
simplifies a company's ability to
track, store, and analyze data about
a customer's demographics, personal
preferences, and online behavior
Email marketing
Social marketing
an approach used to develop
activities aimed at changing or
maintaining people's behaviour for
the benefit of individuals and society
as a whole.
proven tool for influencing behaviour
in a sustainable and cost-effective
way.
SOCIAL MEDIA
ADVANTAGES
DISADVANTAGES
Lack emotional connections
Decreases face to face
communication
Bad branding
Commitment
Relevant content
Time
Risky for negative comment
Leads flow
Number of Qualified Opportunities Created
Conversion Rate
Book revenue
KPI
set of quantifiable measures
that a company or industry uses to gauge or
compare performance in terms of meeting their
strategic and operational goals
SOCIAL MEDIA
target
audience can help you tailor
Defining the
Business-to-customer
marketing refers to the
tactics and best practices
used to promote products and
services among consumers
also describe a company that
provides goods or services for
consumers
Intellectual Property
http://www.malaysia-trademark.com/