Professional Documents
Culture Documents
1. What sparked the founding of Facebook? Who was involved and what
motivated them?
Facebook. Invented by Harvard computer science student Mark Zuckerberg, along with
classmates Eduardo Saverin worked on business, Dustin Moskovitz as a programmer,
Andrew McCollum as a graphic artist, and Chris Hughes.
Second year student, when he created the Facemash website. His sense of humor led him
to create the site as a type of "hot or not" game for Harvard students.
Hacked into Harvard's security network and where he copied the student ID images used
by the dormitories and used them to populate his Facemash website.
Mark Zuckerberg faced charges of breach of security, violating copyrights, and violating
individual privacy for stealing the student photos he used to populate the site.
He also faced expulsion from Harvard University for his actions. However, all charges
were eventually dropped.
Six days later, Mark Zuckerberg faced trouble when three Harvard seniors, Cameron
Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of stealing their
ideas called Harvard Connection and using it for The Facebook.
Winklevoss, Winklevoss, and Narendra later filed a lawsuit against Zuckerberg however,
the matter was settled out of court.
Better interface
Source of information
Entertainment
Sharing Options
No Adult Content
technology
Partnership with Skype to provide a video / voice calling.
Introduce an mobile application Facebook.
Allow third party launched with Facebook.
Product or services
Messenger, people can chat among their friends in their Facebook account.
fbFunds, the successful investors provides a fund to aspire application developers.
Page Manager, product that offer business partner like advertisers.
Financial
The market price of common stock may be volatile or may decline, and they may not be
able to resell their shares at or above the initial public offering price.
Substantial blocks of total outstanding shares may be sold into the market as lock-up
periods end, as further described in Shares Eligible for Future Sale. If there are
substantial sales of shares of common stock, the price of common stock could decline.
Technology
Missing the Boat on Mobile fail to steals attention and hearts of users.
Facebook user growth and engagement on mobile devices depend upon effective
operation with mobile operating systems, networks, and standards that they fail to
control.
May not be successful in grow and further monetize the Facebook Platform.
Privacy Issues
Innovative steps changing in the look of Facebook that user face while operating. - bug.
Average load time are slow
THREATS
New Entrants Information regarding the ease with which new competition could enter
the market
End Users/ Buyers Information regarding the buyers abilities to affect price
Complementary Products The impact of related products and services already in the
market
Competitors
The competitors for Facebook currently are from Google. On November 2007, Google
founded the OpenSocial which also an application platform . Soon after, Yahoo and
MySpace joined Google to jointly foster the development of OpenSocial.
New entrants
The threat of new entrants who want to enter the social network is very low. As the
Facebook is the biggest social networking site with 200 million people access Facebook
via a mobile each day and it will be difficult for the new entrants social networking site
to get to a place where Facebook has reached.
End users/buyers
For Facebook, the advertiser and the users are their customer. The advertiser is the on
paying Facebook to use the platform. In February 2011, the Wall Street Journal reported
that in two years Facebooks share of online display ads surged to 13.6 percent from 2.9
percent of the US market which reached $88.8 billion in 2010. Moreover, by users clicking
the like they allow other users to share with their Facebook friends on a company or
product that they which increase in advertising effectiveness.
Suppliers
By January 2011, Facebook comprised some 600 million users around the world.
Facebook features such as the likes, interest, preferences and recommendations shows
the precise information about the users.
Substitutes
The threat of substitutes is moderate. Other social network such as MySpace, Friendster,
Beyond Orkut, RenRen, CyWorld and Twitter which is very similar to Facebook can be a
threat. However, several of these networks can only be used by the population of their
origin countries unlike Facebook which has users all over the world and thus been the
largest social network.
Complementary Products
The impact of Facebook and services already in the market spread quickly. Others social
network such as MySpace and Friendster are hurting as many users are switching to
Facebook which makes Facebook the largest social network nowadays.
THE END