Representation- male and female

artists portrayal through their music

videos.

Representation on gender within music videos.

Specific
examples:
(In the pop
genre)

Female
genders are
portrayed
as...

Promotes the
view of
ideology of
women...

Techniques
used to
construct
this
representati
on of women
are:

Institutional
values that
have
impacted on
the
representati
on:

Birdy- skinny
love

Many elements
to portray a
traditional
representation
of women.

Beauty and
nature commonly
used to associate
women
traditionally.

Piano music-soft
music- traditional
representationcontextually used in
the Victorian era
where women played
the piano for
entertainment.
Costumes and
makeup- traditional
rep- long dressescompletely covered
up- traditional.
Camera shotsseveral close upsexpress emotionsassociated with
women to present a
traditional rep.

Location- old
ruined houselong dresses
with shin length
brown bootspiano musicconcludes the
theme of
Victorian based.
This says that
Birdy wants to
portray a
traditional
representation
of women.

Fight songRachael
Platten

Portrays a
modern
feminine quality
as an
independent
women grows in
confidence. Her
growth displays

When the
performer is inside
she is shown very
small- this is
shown through the
frequent use of
low camera
angles- where the
camera is above

Camera angles- low

to express her being
small and vulnerabletraditional
representation of
women being the
weaker gender.
Colours - are used to
display the mood
through her clothinginside- tatty Tshirts-

Her build of
confidence is
depicted through
two different
locations. When we
are shown shots of
inside locations the
performer is
displayed as being
trapped, however

1.
Birdyskinny
love
emale clich elements:
Costumes
and
make up

Female clichs of playing

the piano- contextually
women played the piano
for entertainment during
the Victorian era.
This technique shows a
traditional representation
of women.

Camera angles

Close ups- commonly

associated to express
emotion- a traditional

He costumes are long dresses- she is

completely covered up, this shows
further elements of a Victorian era
theme within the music video. Her use
of long dresses shows another example
of a traditional representation
No of
makeupwomen.
natural
themetraditional
representatio
n- showing
her use and
natural look
of women.

Lighting

Natural lighting from the

window- the natural beauty
of a female- another
portrayal of a traditional
representation of women.
The lighting is soft and
gentle on her piano scenes
when she is presenting a
traditional representation.

2- fight song- Rachel Platten

Camera angles

Camera being placed

above the performer,
making her look small and
vulnerable.

Use of close ups to express her

emotion- traditional
representation of women.

Music instruments

Piano- goes to the

traditional
representation of
women- being soft and
gentle and fragile.

Her use of a
keyboard shows a
more modern
representation of
music.

costume