AXIS BANK SUCCESSFUL AS A

UNIVERSAL BANK IN INDIA

PRESENTED BY :
Khyati Sharma 4516
Soumya Verma 4527
Deepanshu Jain 4546
Rajat Gandhi
4548
Sehdev Patawat 4568

PROFILE : AXIS BANK

Type

Private

Traded as

BSE:532215
LSE:AXBC
NSE:AXISBANK

Industry

Banking, financial services

Founded

1990 (as UTI bank)

Headquarters

Mumbai , Maharashtra , India

Key people

Shikha Sharma (chairman) (MD, CEO)

Products

Credits cards, consumer banking, corporate banking,

finance and insurance, investment banking , mortgage
loans , private banking , private equity, wealth
management.

Revenue

Rs 340 billion (US$5.1 billion)(2012)

Operating income

Rs 94 billion (US$1.4 billion) (2012)

Net income

Rs 52 billion (US$790 million) (2012)

Total assets

Rs 3.4 trillion (US$51 billion) (2012)

Number of employees

42420 (on 31 march 2014)

Website

www.axisbank.com

ABOUT COMPANY

It was previously known as UTI and changed its name to Axis in year 2007
It was established in 1994 and was among first players to start its business
in india.
Axis bank is jointly promoted by the , UTI , LIC , GIC & NIC.
The Managing director & CEO of Axis bank is SHIKHA SHARMA.

MISSION & CORE VALUES

Customer Service and Product Innovation tuned to diverse needs of

individual and corporate clientele.
Success through Teamwork, Integrity and People

Axis Bank established in 1993 was the first of the new private banks to have begun operations in
1994 after the Government of India allowed new private banks to be established.

Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the country,
UTI.

The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC Rs.
7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each

Axis Bank is one of the first new generation private sector banks to have begun operations in 1994.

The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI)
(then known as Unit Trust of India),Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company
Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The
shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in
2003.

Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a view to
encourage savings and investment.

In December 2002, the UTI Act, 1963 was repealed with the passage of Unit Trust of India (Transfer
of Undertaking and Repeal) Act, 2002 by the Parliament, paving the way for the bifurcation of UTI
into 2 entities, UTII and UTIII with effect from 1st February 2003.

In accordance with the Act, the Undertaking specified as UTI I has been transferred and vested in the
Administrator of the Specified Undertaking of the Unit Trust of India (SUUTI), who manages
assured return schemes along with 6.75% US64 Bonds, 6.60% ARS Bonds with a Unit Capital of
over Rs. 14167.59 crores.

The Bank has strengths in both retail and corporate banking and is committed to adopting the best
industry practices internationally in order to achieve excellence.

Axis Bank entered a deal in November 2010 to buy the investment banking and equities units of
Enam Securities for $456 million. Axis Securities, the equities arm of Axis Bank, will merge with the
investment banking business of Enam Securities. As per the deal, Enam will demerge its investment
banking, institutional equities, retail equities and distribution of financial products, and nonbanking
finance businesses and merge them with Axis Securities.

PRIORITY BANKING:
Accounts
Deposits
Loans
Cards
Investments
Payments
Other services

Accounts
Deposits
Services

NRI SERVICES:

CORPORATE BANKING:
Accounts
Credit
Capital Market
Treasury
Cash management Services
Govt. Business

AXIS

PERSONAL BANKING:
Accounts
Deposits
Loans
Cards
Investments
Insurance
Payment
Other services

PRODUCTS & SERVICES OFFERED

AREAS OF LOAN
Home loans
Happy ending home
loans
Empower home loans
Asha home loans
Personal loans
Car loans
New car loans
Pre owned car loans

Loan against property.

Gold loans

Loan against securities.

Loan against fixed deposits

Loan against shares.

Commercial vehicle and construction equipment

loan
Education loans

FUTURE PROSPECTS

Loan to farmers against crop

Ready credit

Loan on card

Loan for business solution

Loan to start a business

INSURANCE SECTOR :
PARTNERSHIPS
In 2010 Axis Bank has entered into a corporate
agency agreement with Max Life Insurance Co. Ltd.
Max New York Life has entered into a 10-year
strategic banc assurance tie-up with Axis Bank. Axis
Bank will pick up a 4% stake in the insurance
company.
In 2012 Axis Bank partners with Tata AIG to offer
general insurance policies.
Axis Bank is the Certified Corporate Agent for TATA
AIG Gen. insurance Co. Ltd.
Axis Bank, in a partnership with Max Life
Insurance, has announced the launch of a first-of-itskind financial planning app.

INSURANCE PRODUCTS
Life

Insurance
Health Insurance
Home Insurance
Travel Insurance
Motor Insurance
Business Guard
Pradhan Mantri Suraksha Bima Yojana
Max Life Pradhan Mantri Jeevan Jyoti Bima
Yojana

AREAS OF EXPANSION
CONTACTLESS :
DEBIT, CREDIT AND MULTICURRENCY FOREX CARD

on , August 12, 2015 Axis Bank introduces Contactless Debit, Credit

and Multi-Currency Forex cards
First Indian bank to offer contactless Forex Card (which can load 15
currencies)
Tap & Pay - A fast, easy and secure way of paying for everyday
purchases
To boost small ticket domestic e-transactions and move towards a
cashless economy
Contactless card is powered by VISA payWave. With growing
acceptance for contactless technology in countries such as Australia,
UK and Singapore, Indian travelers can now experience faster and
more convenient transactions while they travel abroad. The same
technology has also been extended to the Banks Debit & Credit card
platforms Burgundy (Premium Banking) and Axis Bank Miles &
More co-branded card, respectively by MasterCard.

Innovative Funds Remittance Service:

Directremit2 Mobile

UAE-based bank Emirates NBD has tied up with Axis

Bank and Empays Payment Systems to facilitate transfer of
money directly into registered mobile numbers in India from
UAE.
The remittance service allows money transfers in 60 seconds
to the beneficiary's account through the Direct Remit
platform
Customers will have to log-in into their Emirates NBD
mobile banking and provide the mobile number of the
intended beneficiary.

SWOT ANALYSIS OF AXIS BANK

WEAKNESSES:
-High bank service charges
-Limited Credit Period
-High Target for Operation staff

-Online Services
-Advanced Infrastructure
-Friendly staff
-12 Hrs banking services
-Additional facilities to the -customers and
employees
-ATM services
-KYC Norms

STRENGTHS:
OPPORTUNITIES:

-Competition
-Net services
-Decentralized management
-No proper facilities to uneducated people

THREATS:

-Bank Insurance Services

-Associate with social cause
-Recruit professionally Guided students
-Directremit2 Mobile
-Contactless :
Debit, Credit And Multi-currency Forex Card

AXIS BANK