BACKGROUND

To strengthen GIIAS as a brand outside Jakarta and create

the buzz all over Indonesia.
As a way to promote GAIKINDO as an association and GIIAS
as a brand to a wider audience.
There are still confusion in between GIIAS and IIMS which
well known for its brand.
To share the excitement of GIIAS not only to its audience in
Jakarta & its surroundings since GIIAS is also being
requested by other city.
To support the local auto industry, outside Jakarta.
Together with GAIKINDO and their brands, boosting the
sales figures on the third quartal of the year.

To support the auto

industry NATIONWIDE

GIIAS CIRCLE

Grand City Surabaya

9-13 Dec 2015

Indonesia Convention Exebition

BSD
20 30 Agustus 2015

Celebes Convention
Center
Makassar
25 29 Nov 2015

Jakarta Convention
Center
29 Oct - 1 Nov 2015

HIGHLIGHT AUTO SHOW

Showdays:
Hari
: Rabu - Minggu
Tanggal
: 25 29 November 2015
Tempat
: Celebes Convention Center
Makassar
Jam Operasional:
Exhibitor
: Pukul 10.00 22.00 WITA
Visitor : Pukul 11.00 21.00 WITA
HTM:
Rabu Jumat
: Rp 5.000,Sabtu Minggu : Rp 10.000,-

POTENSIAL MARKET
@ GIIAS MAKASSAR AUTO SHOW

+/- 30.000 VISITORS

+/- 200 MILYAR

TRANSACTION

22-45 YEARS OLD

+/- 1.000 CARS

SOLD

EMPLOYEE &
ENTREPRENEUR

PRE-EVENT ACTIVITIES
Press Conference
Free ASIC at Gas Station
(Pertamax / Pertalite)
Give Blood Get ASIC at Car
Free Day (2 weeks to
Event)
EduCare Tools for
Schools

DAILY PROGRAMS
Daily Program:

Blind Parking Challenge

4x4 Challenge
Test Drive

HIGHLIGHTED PROGRAMS:
AUTO SHOW MODIFICATION CONTEST

Modification Contest on Thurs-Fri. Final Battle on Sat.

- A prestigious contest of live car modification.
Proposed contestants: group of local car
communities
Proposed judges: Govt, Academics, Automotive
Business Practitioners
Community Gathering.
- An opportunity for local car communities to Show Off
their Flagship Cars to public

HIGHLIGHTED PROGRAMS:
AUTOMOTIVE OUTLOOK 2016

Automotive Outlook 2016

- A forum in cooperation with GAIKINDO & HARIAN
FAJAR to enlighten the Indonesia automotive industry
in 2015-2016.

HIGHLIGHTED PROGRAMS:
WOMEN DAY

Women Car Community Gathering.

- An occasion for women car community to gather and
share everything related to automotive matters.
Safety and Defensive Driving.
- A forum in cooperation with traffic police department
to enlighten the women drivers on how to drive
safely.

HIGHLIGHTED PROGRAMS:
CSR PROGRAMS

Student Visit:
- An opportunity for selected students to visit the
Exhibition.
EduCare:
- A CSR program designed to support the growth of local
education sector. Program include: Tools for Schools
(stationaries for students)
Blood Donation:
- A social activity in cooperation with PMI, to encourage
the public to do blood donation.

FLOORPLAN MAKASSAR

PROMOTION AND PUBLICATION

MAKASSAR

Print Media
Newspaper
Magazine
Tabloid
Electronic Media
Radio
Website
E-Magz
Social Media
Twitter, Instagram, Path
Email & sms Blast

Outdoor Media
Billboard
Baliho
Horizontal & Vertical
Banner
Flyers
Poster
Public Transportation
Branding
Convenience Store Adv

PROMOTION TOOLS
MAKASSAR

Baliho
: 10 pcs
Billboard
: 15 pcs
Vertical Banner : 150 pcs
Spanduk
: 80 pcs
Flyers
: 100.000 pcs
Poster
: 500 pcs
Roll Banner
: 50 pcs
Mini X-Banner : 50 pcs

BANNER GIIAS MAKASSAR AUTO SHOW

BALIHO GIIAS MAKASSAR AUTO SHOW

SPANDUK GIIAS MAKASSAR AUTO SHOW

SOCIAL MEDIA_MAKASSAR
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Akun Twitter
@pramborsMKS
@893fajarfmmks
@radiospfm
@iradiomakassar
@suaracelebes
@deltafmMakassar
@bharata_FM
@radiotelstar
@gissradio
@infoMKS_
@Daeng_Info
@InfoMakassarID
@infoevent_mksr
@topongoro_
@SupirPete2

Tayang
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20

29
29
29
29
29
29
29
29
29
29
29
29
29
29
29

November
November
November
November
November
November
November
November
November
November
November
November
November
November
November

Tweet
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2

Frek.
Day
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10

Total
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20

SPOT LIVE REPORT, TALKSHOW

SCHEDULING_MAKASSAR
FREK
NO

RADIO

Prambors

LR

TS

TWEET

TAYANG

23 - 29 Nov

WEB
spot

day

total

35

frek

jadwal

25 Nov

28 Nov

frek

jadwal

frek

jadwal

26 Nov

20

20 29 Nov

Fajar

20 - 27 Nov

10

60

25 Nov

27 Nov

20

20 - 29 Nov

Telstar

20 27 Nov

10

60

25 Nov

27 Nov

20

20 - 29 Nov

GISS

20 - 27 Nov

10

60

25 Nov

28 Nov

20

20 - 29 Nov

Susia

20 - 27 Nov

10

60

Bharata

20 - 27 Nov

10

60

20

20 - 29 Nov

iRadio

20 - 27 Nov

10

60

20

20 - 29 Nov

SPFM

20 - 27 Nov

10

60

20

20 - 29 Nov

RRI Pro 2

20 27 Nov

10

60

10

Delta FM

20 - 27 Nov

10

60

20

20 - 29 Nov

11

SCFM

20 - 27 Nov

10

60

20

20 - 29 Nov

PROPOSED MEDIA PARTNERS

MAKASSAR

PROPOSED OFFICIAL AIRPLANE:

PROPOSED OFFICIAL HOTEL:

THANK YOU...
Contact Person
Andi Ashari Arraniri
0813 4393 1956