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Company profile
Type : Public
Founded : 1962; 52years ago
Rogers, Arkansas, U.S.
Founder : Sam Walton
Headquarter :Bentonville, Arkansas, U.S.
Number of locations : 11,088 (April 2014)
Key people : S. Robson Walton (Chairman)
Doug McMillon (President & CEO)
Employees : 2.2million (2013)
Introduction
Wal-Mart Stores branded as Walmart
since 2008 andWal-Martbefore then, is
an American multinational retailer
corporation that runs chains of large
discount department stores and
warehouse stores.
The company was founded bySam
Walton in 1962,incorporatedon October
31, 1969, and publicly traded on theNew
York Stock Exchangein 1972.
Competing on capabilities
The new rule of
corporate strategy
Capabilities
based
competition
Kmat
and Wal-mart
Secrets of Walmart
success
Greeters
Stock
part of employees
Every day low prices
Goals of WalMart
Quality,
Companys growth
Sales
Walmarts Competition
North AmericaKmart,Publix,Target,shopKo,Meijer
Canada- Real canadian super store and giant
tiger
Mexican commercial mexican and sorian
Sams club club divison Costco and BJs
Wholesale club
Germany 2% of German food market after Aldi
Competitive Advantage
Supply Chain Management
Price Leadership
Exchange benefits
Brand Image
Strengths
Cost Advantage
Low Price and Customer Oriented
Strong Supply Chain
Brand Image
Use Of IT to support international logistics
Expansion Strategies
Weakness
Wal-mart sells product s across many
sectors it may not have the flexibility of
some of its more focused competitors.
The company is global but has presence
in relatively few countries worldwide
Opportunity
To take over or joint venture to enter in
global market.
Put efforts on social welfare and CSR
activities
Expansion of stores In Asian market like
India, China
New location and store types for market
development
Threat
Being number one means that you are
the target of local and global competitors
Being global brand it can face political
problem.
Price competition.
Business Philosophy
Eliminate
customer.
Provide
Shut
Aggressive
growth.
Strategy
Bar
code
RFID
Success factors
1.
2.
3.
4.
Key success
Strength
Successful entry
Low price for the customer