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Balasaheb Kottalagi

Phani satish Naidu


Deepak Kamat
Diwakar Dubey
Dakshayini

Company profile

Type : Public
Founded : 1962; 52years ago
Rogers, Arkansas, U.S.
Founder : Sam Walton
Headquarter :Bentonville, Arkansas, U.S.
Number of locations : 11,088 (April 2014)
Key people : S. Robson Walton (Chairman)
Doug McMillon (President & CEO)
Employees : 2.2million (2013)

Introduction
Wal-Mart Stores branded as Walmart
since 2008 andWal-Martbefore then, is
an American multinational retailer
corporation that runs chains of large
discount department stores and
warehouse stores.
The company was founded bySam
Walton in 1962,incorporatedon October
31, 1969, and publicly traded on theNew
York Stock Exchangein 1972.

The company is the world's 18th largest


public corporation, according to theForbes
Global 2000list, and the largest public
corporation whenranked by revenue.
It is also thebiggest private employerin
the world with over 2 million employees,
and is the largest retailer in the world.
The company is controlled byWalton
family which owns 48% stake in Wal-Mart

History and About


store
1.
2.
3.
4.
5.
6.

Walmart Stores U.S


Walmart discount stores
Walmart supercenter
Walmart neighbourhood
Market
Walmart Express
Sams Club

Competing on capabilities
The new rule of
corporate strategy

Capabilities

based

competition

Kmat

and Wal-mart

Secrets of Walmart
success
Greeters
Stock

part of employees
Every day low prices

Goals of WalMart
Quality,

place and pricing of goods


Cross docking
Video conferencing
HR system

Companys growth

Sales

on one day during recession were larger


than GDP of countries
Biggest employees in states with more people
than in the U.S Army
Not only the biggest customer of Disneys toys but
also to the proctor and gamblers, revlon and
krafts, gillette etc
Newell rubbermaid

Walmarts Competition
North AmericaKmart,Publix,Target,shopKo,Meijer
Canada- Real canadian super store and giant
tiger
Mexican commercial mexican and sorian
Sams club club divison Costco and BJs
Wholesale club
Germany 2% of German food market after Aldi

Competitive Advantage
Supply Chain Management
Price Leadership
Exchange benefits
Brand Image

Strengths
Cost Advantage
Low Price and Customer Oriented
Strong Supply Chain
Brand Image
Use Of IT to support international logistics
Expansion Strategies

Weakness
Wal-mart sells product s across many
sectors it may not have the flexibility of
some of its more focused competitors.
The company is global but has presence
in relatively few countries worldwide

Opportunity
To take over or joint venture to enter in
global market.
Put efforts on social welfare and CSR
activities
Expansion of stores In Asian market like
India, China
New location and store types for market
development

Threat
Being number one means that you are
the target of local and global competitors
Being global brand it can face political
problem.
Price competition.

Business Philosophy
Eliminate

the middle man and pass the savings onto the

customer.
Provide
Shut

everything that the consumer needs under one roof.

down the competition.

Aggressive

growth.

Strategy
Bar

code
RFID

Success factors
1.
2.
3.
4.

Key success
Strength
Successful entry
Low price for the customer

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