Professional Documents
Culture Documents
for communication
studies students, in
a technology dense
environment.
A Romanian
experience
Research question
Method
Content analysis of syllabuses
attached to a study program
Evaluation of the degree to which
different disciplines in a study
programme aim or declare to
develop digital competence
Data
Table 1: Frequencies of competencies in the curriculum
Percent
Percent
of
Cases
9.8%
17.8%
17
20.7%
37.8%
7.3%
13.3%
15
18.3%
33.3%
14
17.1%
31.1%
10
12.2%
22.2%
9.8%
17.8%
4.9%
8.9%
Type of discipline
Responses
82 100.
0%
182.2%
NTIC and
communication
studies
Students: use computers for learning (83.3%), smart
phones (45.8%) and tablets (27.7%); (often) present their
work with the help of mobile devices, giving preference to
these over traditional portofolios or printed files
Professors in the classroom environment: use of NTIC
(computers and tablets in the teaching process) less than
50% of the time
Practice analysis in PR: mastering NTIC in the top of the
necessary competencies
Use of information technology in an efficient manner managing
information, distribution channels and establishing a technological
language (Sha, 2010)
Consequences of
analysis
Implications
The study - basis for discussing, modernizing and
updating the syllabuses and for an improved curriculum
design.
In educational practice example of exercise to
underpin development and change
In educational research opening the discussion
regarding balance, coherence, coordination across the
curriculum, not only in communication sciences
Further research - refining tools for analysis of the
curriculum in the given area and in Romania, but also in
Europe and all over the world
Further practice steering the process of enhancing
the digital component and competencies in
communication sciences programmes.
Resources
Kirp, David L. (2004): Shakespeare, Einstein and the Bottom Line. The Marketing of
Higher Education, Harvard University Press, London.
Waddington, Stephen (ed.) (2012): Share This. The Social Media Handbook for PR
Professionals. Chartered Institute of Public Relations (CIPR), Wiley, West Sussex.
Palea, Adina (2013): Identitatea profesionala a specialistilor in relatii publice (The
professional identity of PR professionals), Tritonic, Bucharest.
Cernicova-Buca, Mariana; Dragomir, Mugur Gabriel (2015): Students' Implication in
Establishing Their Learning Experiences: Mental Attitudes And Practical Action,
paper presented at the International Conference Beliefs and Behaviours in
Education and Culture, West University of Timisoara, 25-27June 2015.
Cernicova-Buca, Mariana; Palea, Adina (2014): Digital competences for PR
specialists, seen through the lenses of online recruitment announcements. A view
from Romania, paper presented at the International Conference SMART 2014: Social
Media in Academia, Timisoara, 18-21 September 2014.
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