Business Policy /

Strategic Management
Course Introduction & Outline

Dr. Khurram Shahzad

Associate Dean
Associate Professor
Asst. Dean of Research
Faculty of Management Sciences

Riphah International University

kshahzad78@yahoo.com

Today is Introductory Session

Introduction about
Resource Person
Participants
Course

About Myself

Introduction of Participants
Name
GPA
Work

experience
Any idea about Strategic Management
Expectations from this course

Course Overview
Course

profile
Rationale
Description
Objectives
Important Highlights
How to be successful in my class
Recommended books
Course contents

Course Profile
Credit

Hours: 03
Evaluation Criteria
Quiz / Attendance / Class participation
Assignment
Cases
Project
Mid-Term
Final Exam
Weightage subject to change as per university rules

Rationale

Why not just management?

Why strategic management?

Description

The course will cover a wide range of strategic issues faced

by modern business organizations together with the theories,
techniques and tools used by managers to formulate,
implement and evaluate strategies designed to establish and
maintain competitive advantage.
Extensive use will be made of case studies of enterprises at
home and abroad both to enhance theoretical understanding
and to provide insights into the way in which techniques and
skills are used in practice.
Tutorials will provide with the opportunities to develop
analytical and practical skills.
The course will build on the knowledge gained in previous
subjects and will provide links with cognate areas such as
marketing, human resource management, and industrial
economics.

Objectives
The objectives of the course are to learn,
and to practice using, the principles for
formulating and implementing business
strategies.
Cases are used to provide actual
applications of the theoretical material.
After completing the course, the student
should be prepared to:
1) Perform a strategic analysis of a firm,

2) Recommend and evaluate alternatives to

address the outcome of the analysis, and
3) Develop a plan for implementing the chosen
alternative.

Important Highlights

Teaching Methodology

Its not about teaching you another text book

My role as instructor is to facilitate learning rather than to teach.
We learn from exchange of ideas and experiences with each other.
I will learn from you as much as you will learn from me.

Quizzes (always surprise)

Case Studies (From Harvard Business School & LUMS)
Assignments
Projects
Guest Speaker

How to be successful in my class

1. Come to class.
2. Strive to learn.
3. Be on time for class.
4. Pay attention in class. Ask questions.
5. Give me your complete attention.
6. Take notes.
7. Read the textbooks.
8. If you dont understand a topic and/or dont understand why its
relevant, ASK.
9. Be prepared to answer questions in class.
10. Work the problems.
11. Play fair.
12. DO NOT walk out of class during a class meeting.
13. Be respectful.
14. As corny as this sounds, try to have some fun in learning this stuff.

Recommended Books
TEXT:

Strategic Management: Concepts and Cases,

11/E by Fried David

REFERENCE:

Concepts in Strategic Management & Business Policy, 9/E by

Wheelen & Hunger

G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice

Hall.
Whelen and Whelar: Strategic Management
Saeed Amjad Khawaja; Managerial Policy; Institute of
Management Sciences.
Thomous, Stricklend: Strategic Management, BPI, IRWIN.

Related Study Material and case studies will be

provided by the teacher.

Course Contents
Week

Topic

Introduction: Strategic management, Definition and process, nature of strategic decisions

Strategic Management Case Analysis

How to Prepare and Present a Case Analysis
Case Study

The Nature of Strategic Management

Strategy Formulation: Information Inputs: Operating environment scanning, Structural analysis of competitive
forces, The Structure and performance of the industry as a whole.
Case Study

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

10

Strategy Implementation

11

Implementing Strategies: Management and Operations Issues

12

Implementing Strategies: Marketing, Finance/Accounting, R&D,

and MIS Issues

13

Strategy Review

14

Strategy Evaluation

15

Strategy Control

16

Project Submission & Presentation