IDEAS FOR TODAY AND TOMORROW

GINGER KING
By:
1. Yusfarisyam Fauzi
2. Lee Sook Kuan
3. Noor Hazlina Ihzanullah Khan

Vision
To be the best and most
trusted ginger-based
product supplier in Asia
region

Goals and Objectives

Short
Term
First 3
years

Establishmen
t of Ginger
King as a
well known
and trusted
brand
Products

creation
which goalis
to exceed
customers'
expectations.
Compliance
and
Certification
for products
and
processes

Long
Term
After 3
years

Asia Market
penetration

Diversificatio
n of gingerbased
product

Todays Overview
Ginger King is a Malaysian company producing (Bentong
breed) ginger-based food and toiletry products.
It has a ginger farm and factory located in Karak, Pahang,
and a sales office in Kuala Lumpur.
Current product:
Edible food in the form of ginger powder
Ginger-lab range consisting of toothpaste, and
shampoo.

Why Ginger?
Use for
Promoting a
relieving
Decreases
healthy
digestive
the risk
Common
complexion
problems
ofobesity,
ingredient
and hair,
such as
diabetes,he
in Asian and
increased
nausea, loss
art
Indian
energy and
of appetite, diseaseand
cuisine
overall
motion
overall
lower
sickness
mortality
weight
and pain.

Constructive Criticism
Ginger Farm

Processing Area

Planting and
Harvesting of the
Ginger need to be
planned properly
since it is in the
hillside to ensure
ecosystem and
environmental
sustainability is
maintained and to
avoid landslide
incident
The safety at the
workplace need to
be enhanced in
according to labor
act and provide any
necessary
contingency barrier

Ginger drying
process using
sunshine and zinc
might have side
effect
Concern on the
hygienic of the
workers performing
ginger cleaning with
bare hand and also
cutting the ginger
manually using
knife

Final Product
Packaging is too
conventional and
unattractive which
looks like old
Chinese herb.
Difficult to attract
young generation.

SWOT Analysis
Strength

Weakness

Owns local ginger farm

Simple farming and processes

To identify more point we require info:

sales records for the past few months
to identify the potential growth;
Numbers of employees

Low usage of technology

Lack of innovative products
Low skill labour
Lack of food safety and
quality certification

Opportunities

Threats

Growing awareness on
ginger health benefits;
Growing demand for healthy
living
Potential consumers around
Asia Region that understand
the benefits of ginger

Unpredicted weather
Numbers of competitors
Soil management
Customers perception on
local products

Market analysis-Porters 5 Forces

Ease of entry (moderate)
-local and international
brands
-laws and regulations
involved: approval from
Ministry of Health, GMP,
-low to moderate cost of
setting up business

Threat of substitutes
(moderate)

Competitors
(high)
Health supplementary
products from
Blackmores,
GlaxoSmithKline,
Amway, Herbalife,
Dunia Herbs

Bargaining power of
suppliers (high)
-few suppliers
-gingers taken only
from Bentong

-lotions/balm
-doctors

Bargaining power of
customers
(high)
-variety

of choices in the
market
-low switching cost
-low to moderate brand
loyalty

Target Market
-health-conscious
customers (maintain normal
blood circulation,
strengthen immunity)
-those who are suffering
from stomach-related
illnesses (boating,
flatulence, loss of appetite)

Medium
income group
of all races

Those who live

in cities and
suburbs

-pregnant women
Adult and
elderly

Healthconscious
people

Operation Strategy
Process Analysis
Planting and Harvesting
Planting rotation to ensure
soil fertility is maintained
Sectional Harvesting to
avoid landslide
Using organics fertilizer and
pesticides to avoid side
effects
Training from Ministry of
Agriculture (MoA) division

Ginger Processing
Custom made machineries
for quick and safer drying
process
Proper glove for employee
when dealing with material
for hygienic
Automation of cleaning and
cutting process

Marketing Strategy
Empowering the
Ginger King
brand and
Gain certification

endorsement from
accountable body for the
product
Sponsoring in the
mainstream TV program
Joining expositions and
fairs to promote brand
More Corporate Social
Responsibility (CSR)
involvement

Products
Innovation and
creativity in the
packaging
Highest standard
of quality by
improving the
process
Exploring the
drinking water
product

Market
Halal
certificati
on for
Muslim
market
Franchisin
g and
online
dropship
program

Place
Direct
selling

-fairs and
expositio
ns
-retail
outlets

Funding Strategy
Ministry of Agriculture
Ministry
of Agriculture
All certification
in
All certification
in
place
place

Initial public offering

Initial
public offering
(IPO)
issuance
the
(IPO)is
issuance
the
brand
well known
brand
is company
well known
plus
the
plusprospect
the company
future
looks
future
prospect
promising looks
promising

Perbadanan Usahawan
Perbadanan
Usahawan
National Berhad
National
Berhad
(PUNB)
Good
(PUNB) plan
Good
business
business plan

Joint venture food

Joint venture
food
processing
company
processing
company
which
can also
be
which
can
also
be
oversea companies
oversea companies

Loan from banks perform financial

Loan fromstudy
banks
perform
financial
feasibility
based
on previous
feasibility
study based
on return
previous
data,
future growth,
risk and
i.e
data,
future
growth,
risk
and
return
i.e
payback period, NPV, IRR etc.
payback period, NPV, IRR etc.

Strategic Planning
Hiring Strong Management Team:
Operation Manager - Analyzing and restructuring the overall
process of operation. Must have good background in agriculture and
food processing
Marketing Manager - Empowering the brand into the next level and
have expertise with the latest trend of business
Financial Manager preparing the future business prospect for
funding strategy and analyze the suitability of every choice based
of feasibility study
Employee Training
and Development
program

Employee
engagement and
good working culture

Adapting human
governance concept

Market Competitiveness
and Behaviour
Awareness

Price

The
To compare
importance of
against
healthy
similar
product as
product
supplement
Higher
production
can lower the
price

Forecast
Demand and
supply
Regression
analysis

Conclusion
With a good and proper business plan, Ginger King brand
has great potential to be the best supplier for gingerbased product in Asia. The growth can make good
business sense - better brand recognition, building value
in the business for employees and customers, offering a
wider range of products and services to a larger
geographical market, and creating "economies of scale."

The entrepreneur is that endless challenge seeker. Once their small business is
humming along, growth is the next exciting challenge