FACEBOOK MARKETING

SUCCESS
Proven Ways To Generate More
Traffic, Leads and Profits
Mari Smith
CEO, Mari Smith International,
Inc.
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@marismi
th

AGENDA
1. Three Critical Facebook Trends
2. Top Facebook Marketing Mistakes Businesses Are
Making
3. Clear Objectives: What Are You Selling?
4. Content Strategy: Facebook Power Tips
5. Maris Four-Phase Social Media Profit System
6. Amplification Lead Generation Strategy

@marismith

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Not seeing your content

6%

Seeing your content

The problem
with Facebook
organic reach
explained in a
single graphic

@marismith

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6%

More content, more

friends, more pages
1,500-15,000 potential
stories
100,000+ algorithm
weights
300 stories selected
Content is affected by
user interaction (or lack
thereof!)
@marismith

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THREE CRITICAL
FACEBOOK TRENDS

@marismith

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TREND #1
Facebook is
disrupting television
and video

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@marismith

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Can Facebook overtake YouTube? Yes!

(general blank slide)

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Mobile video
Mobile video traffic to
grow 55% each year
until 2020
600M LTE subscriptions;
3.7Bn by 2020

@marismith

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Media channel
Facebook is 10 times
larger than the
biggest TV channel
on the planet

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TREND #2
Huge emphasis on
Messenger for
Business

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Response time
Respond to 90% of
messages
Maintain median
response time of 5
minutes

@marismith

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TREND #3
Brand story telling

@marismith

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The Herbivorous Butcher

Kale & Aubrey

brother and sister
Quirky, fun, personal

@marismith

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People-centric
To make the world
more open and
connected.

@marismith

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n!
oh
J
y
or
He
sf
u
e
Tak st
e
t
a
!
ve
dri

@marismith

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TOP FACEBOK
MARKETING
MISTAKES
BUSINESSES
ARE MAKING
@marismith

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Facebook ads dont work?

People complain tried and failed

So many businesses trained to just try it
BUT
User error!
Unclear message?
Confusing landing page?
Wrong target, or too wide?
KEY = education!

@marismith

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Facebook Mistakes
1.
2.
3.
4.
5.
6.
7.

Not RESPONDING to fan posts and comments.

Your posts are overly PROMOTIONAL.
Using only the BOOST button.
Promoting posts without a measurable ROI.
Targeting the wrong AUDIENCE.
Not having a BUDGET for ads.
Placing ads without one of the six TRACKING pixels.

@marismith

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CLEAR OBJECTIVES:
WHAT ARE YOU
SELLING?

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Which is most important?

PRODUCT
LEADERSHIP
MARGIN
SALES and MARKETING?

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NOTHING happens
until somebody sells
something.
~Darren Hardy

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Example objectives

Drive traffic to your website

Increase online sales
Launch a new product
Build your email list
Build brand awareness
Improve customer service
Drive in-store sales
Get more check-ins

@marismith

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CONTENT STRATEGY:
FACEBOOK POWER
TIPS

@marismith

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Create content that STANDS OUT

but is still CONTEXTUAL

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3 content buckets

Inform

Entertain
@marismith

CTA
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Content & engagement tips

1. SHAREABILITY: Craft content with your audiences audience in

mind.
2. PROMPT response wins. Every time.
3. Personalize your posts. Write as I/We when appropriate.
4. Address commenters by first name.
5. Moderators should sign off with his/her first name.
6. Be friendly and upbeat, but dont try too hard.
7. Humor often works with all audiences, if done tastefully.
8. Monitor other Facebook Pages to see what catches your eye.

@marismith

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22Mari.com
Grow Your Business with
Special Promo Pages!

Facebook Approved Technology

Hango
on Fac uts
ebook
!

MARIS FOUR-PHASE
SOCIAL MEDIA PROFIT
SYSTEM

@marismith

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4-Phase Profit System

Business Page + Personal Profle

PLAN 1 year in advance quarters

Add value + build community + test, track & measure

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AMPLIFICATION
LEAD
GENERATION
STRATEGY
@marismith

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Value + engage
Pay to amplify the reach
of your BLOG POST
content containing
helpful tutorials,
resources, tools, etc.

@marismith

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Retarget!
Create dark posts
with offers
Target your Website
Custom Audience
Target Lookalike
Audiences
@marismith

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Organic reach tips

1. Post more native VIDEO (use Facebook Live!)

2. Experiment with posting outside business HOURS
3. Mix up frequencytry posting LESS often!
4.
5.
6.
7.
8.
9.

Mix up post TYPES

Test post LENGTH
Include @ TAGS of other Pages
REPOST popular posts
Pre-select target AUDIENCE (post-gate)
Drive traffic from other sources

10. EMBED posts and videos on your blog

@marismith

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Facebook Live

Game changer
Verified Pages
Public Figures
Mentions app
Instant native video
Highest organic reach
@marismith

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Example

@marismith

Focused
Breaking news
Relevant
Highly shareable

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Secret to Facebook success?

Be a MEMBER first, marketer second

@marismith

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@marismith

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Biggest business
challenges:
How to create CONTENT?

How to keep up?

Where to FOCUS?
How to do it all?
How to COMPETE?
Organic vs. PAID?
How to measure ROI?

@marismith

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marismith.com/inbou
nd

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Cheers!

@marismith

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