Unified Performance

Management Next Generation

WAN Optimization

Join us in Changing Wan Opt.

Forever!

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

About Exinda
Rapid Growth

80% year-over-year growth

Overall market growth only

12.5%

2,000+ customers worldwide

10,000+ units in 80+ Countries

24x7 global Customer Support

Founded in 2009

Install Base

Headquartered in Boston, MA

Exclusive WAN Optimization

focus

Exinda
Installations

Unified Performance Management

(UPM) is
Next Generation Wan Optimization

Exindas

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Who Buys from Exinda?

Retail
Why are They
Buying?

Engineering
Hospitality

Service Providers

Consumer Packaged Goods

Government

Education

Performance You Can See

Guarantee the end-toend user experience

Best TCO & ROI in
industry
Granular per
user/application
controls
Manage application
demand
Reduction in WAN
bandwidth cost
Manage the entire
application estate
Auto discovery of the
location of servers and
user communities

2002 2010, Exinda Networks Inc. Proprietary & Confidential

The Application World has Evolved

The Internet generates the largest % of
traffic on corporate networks today
Internet links & WANs are merging
Business

- SaaS, Cloud, Web2.0 Apps, Video, VoIP

Social
- YouTube, Facebook, P2P, browsing, Cloud

Organizations dont have sufficient visibility or control

Multiple applications via same ports

- Port 80
- Port 443 (ssl)

How do enterprises ensure both the WAN and Internet are

controlled?
Prioritising business critical applications is a business NEED!
Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Exinda | Clarity to Chaos

Unified Performance Management
(UPM)
is the next generation approach to
WAN Optimization

Integration & feedback

between main components
-

Visibility
Control
Optimization
Acceleration

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Traditional Wan Opt. = Point Solutions

Legacy WAN optimisation products no longer fit todays
new application world
Brand leaders have dated technology Almost a decade old
Designed for the port based world
Subset of features limited Visibility, Control OR Acceleration

- Identifies a limited number of port based applications

- No user identification

Separate products for Internet control & WAN Optimization

Multiple acquisitions | Failed integration

Blue Coat = Packeteer
Riverbed
= Mazu Networks
F5
= Swan Labs
Juniper = Peribit

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Exinda | The Solution

Application

User/AD

SharePoint

AD Group

High
Priority

Accelerate

BitTorrent

User

Block

None

YouTube

Marketing

Allow

Cache

Skype

Sales

High
Priority

None

Facebook

AD Group

Low
Priority

Accelerate

Beyond L7 Visibility
User Visibility (AD)
Dynamic
Intelligent
Acceleration
Active Feedback
Independent
Integrated

Performance You Can See

Policy

Identify Traffic
Understand Users
Control
Optimization &
Application SLAs
Internet & WAN
Single UI
2002 2010, Exinda Networks Inc. Proprietary & Confidential

Exinda | Architecture
Exindas Unified Performance Management Architecture
Central Management and Reporting
Virtualization
Visibility

Control

Optimization

L7 Deep
Packet

L7
QoS

Deduplication
Acceleration

Application
Performance
Management

Active
Directory

Edge
Cache

Industry Standard Platform

Understand
Performance You Can See

Prioritiz
e

Accelerate

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Qualification

Find the Pain, Budget & Contacts

We Play in Four Key Areas..
Networki
ng

Top, Down

Monitoring
Tools

Applicatio
ns
Storage

Performance You Can See

Bottom, Up

2002 2010, Exinda Networks Inc. Proprietary & Confidential

WAN Enabling IT Initiatives

Consolidation & Centralization

Application centralization
Application delivery
Branch office server consolidation
Web 2.0 Applications
Public & Private Clouds

Virtualization
Desktop Virtualization
Server consolidation

Collaboration
E-mail services
Sharepoint & shared services
Video Conferencing & VoIP
Video content

10
Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Partners Why invest with Exinda?

1.

Our partners claim that they make 50% greater margin per
deal
on Exinda than other products they sell

2.

We have added over 200 new customers during the past 3

months

3.

We will grow 90% this year and plan to grow 100% next year
catch the wave

4.

We have a greater than 90% renewal rate

5.

We place Exinda into previous Packetshaper installations

in 8 of 10 attempts

6.

We have an overall win rate of greater than 70%

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

The opportunity Time to disrupt the market

Wan Opt. market $1.5 Billion

Maturing market Crossing the chasm

Over 800,000 units deployed

Almost 40% of which are EOL or EOS NOW!
Trade up existing platforms

- Riverbed, Packeteer/Bluecoat, Expand.

Wrap around existing investments

- Higher value offering than Cascade & lower cost

Customers NEED a UPM complete offering

Align to customers pain points

Legacy WAN optimisation products no longer fit todays

new application world

Disrupt the market and change the game

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Partners
Exclusive Exinda Club
Partnering with - Application Aware Networking VARs
Part of their solution stack
DC through to Branch Office focus
Palo, F5, A10, Arista, Fortinet, Bluecoat & Legacy Packeteer

The New Partner Program - Exclusive Exinda Partner Club

Existing partners need to re-apply
Full welcome pack Start Start
Limited number of focused VARs

- 8 10 Platinum's

Helping drive business

Direct touch team to push opportunities via channel

Marketing funding for joint activity
Dedicated account channel manager
We want to become important within your stack
Joint demand gen activities

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Partners
Exclusive Exinda Club

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Partners
Exclusive Exinda Club

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Partners
Exclusive Exinda Club

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential

Thank you for your time

Q&A

Performance You Can See

2002 2010, Exinda Networks Inc. Proprietary & Confidential