CANADIAN SALES

THIRD QUARTER 2015

by

Strada IQ
October 2015

Remarkable

How else to describe it,

simply remarkable
The retail auto business in
Canada is breaking records
on top of records.
Did you ever think that so
much iron could be moved
in Canada?
While the continued
emergence of trucks
continues unabated.

Mobility

We have been hinting for

some time.
The model is inexorably
migrating from ownership to
mobility.
Its a case of pay as you
drive.
Why own it?

Leasing
As expected with the
Canadian dollar losing
value.
There is a corresponding
increase in leasing.
We anticipate this trend to
continue.
Providing a compelling
advantage to some
manufacturers.

Who Is Ahead
Porsche: + 31%
Lexus: + 26%
Mercedes-Benz: + 20%
Acura: + 16%
Land Rover: + 14%
Audi: + 12%
Subaru: + 12%
Nissan: + 12%
VW: + 9%
BMW: + 8%
GM: + 6%

Who Is Behind

Jaguar: - 9%
Ford: - 5%
Kia: - 4%
Mazda: - 3%
Hyundai: - 2%
At the three quarter point
the market is up by 2.5%.
Ford, Hyundai, and Kia are
perplexing.

Gains

Some manufacturers have

appreciable gains after 9
months.
Its obvious that
manufacturers with gains
above 3% are stealing
sales from the competition.
Its the nature of the auto
business.

SOME NUMBERS
THREE QUARTER 2015

Compact

Honda Civic..46,609

Toyota Corolla..38,972

Hyundai Elantra37,922

Mazda 3........27,626

Segment is feeling the truck pressure

with the Civic leading and the
Corolla, Elantra trading paint.
Click on Corolla to see a review/photo gallery

All Figures from Automotive News

MID SIZE SEDANS

Jetta.22,573

Toyota Camry..13,690

Ford Fusion ..12,576

Hyundai Sonata..11,187

Honda Accord.........10,771

Chrysler 200....8,974

Chevy Malibu..7,703

Nissan Altima...5,631

The Jetta endures, accompanied by a

shuffling of the order.

SOME NUMBERS 1
THREE QUARTER 2015

CUV/SUV

PICK UP

Ford Escape.36,510

Ford F Series....91,659

Toyota RAV4.31,220

Ram.72,144

Honda CR-V.29,298

GMC Sierra....41,037

Hyundai Santa Fe25,032

Chevy Silverado35,051

Chrysler Journey..19,156

Chevy Equinox.....14,792

The Escape owns this segment, with the

RAV4 generating some competition.

Its a growing segment with an established

order.

Click on F Series, Ram, Silverado to see a review/photo

gallery

SOME NUMBERS 2
THREE QUARTER 2015

LUXURY SUV/CUV

Entry Luxury

Audi Q55,930

M-B C Class..7,841

Acura RDX.....5,676

BMW 3 Series7,091

Lexus RX5,207

Audi A4......4,220

M-B M Class...4,619

Acura TLX..3,997

BMW X5..4,219

Lexus IS.....2,617

Acura MDX.....4,184

Infiniti Q50..2,468

M-B GLK....4,110

Cadillac ATS..2,408

Cadillac SRX........3,854

Lincoln MKZ..863

BMW X3.....3,349

Cadillac CTS.537

Infiniti QX60......2,784

Buick Enclave2,567

BMW X1..2,296

Range Rover Sport..1,831

Lincoln MKX..1,821

The C Class leading with the TLX and IS

still disrupting.
Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS 3
THREE QUARTER 2015

New Entrants

D ID YOU KN OW

Lexus NX.4,384

Lamborghini.....90

Audi Q3...2,561

Maserati...357

M-B GLA.2,574

Ferrari......162

Lincoln MKC2,245

Panamera....254

Porsche Macan..1,639

GT-R..109

BMW X4.854

R8......86

The NX is a major presence among the

new entrants. None is a sedan.

Rolls-Royce..58

Bentley....104

Tesla Model S459

Click on NX and MKC to see a review/photo gallery

Volt......868

Leaf.....850

OUR THOUGHTS
AT THE THREE QUARTER OF 2015

Remarkable year so far on top of a record year last year, and a suppressed economic
scenario in Alberta. Its truly impressive.

Premium economy is making inroads and stealing sales from several incumbents. With
Mercedes-Benz leading the way. Not only with new but also CPO sales.

If you have the feeling that the Koreans had their day in the sun, we agree with you.

Trucks, be it pick ups, SUV, CUV are inexorably displacing sedans. This trend will
continue, with customers seeking utility.

There is a friction point in showrooms which is counter productive for all the
stakeholders.

Interesting to see the full impact of the VW diesel gate in the months to come.

Free flowing money, be it finance or lease continues to power sales. Its an appreciable
profit opportunity for the providers of financial services.
Thank You