Sesson 4

EVALUASI SUMBER DAYA,

KAPABILITAS DAN DAYA
SAING

POKOK BAHASAN
1. Seberapa baik strategi perusahaan saat ini?
2. Apa sumber daya dan kapabilitas
perusahaan yang penting untuk bersaing?
3. Apakah perusahaan mampu merebut
peluang pasar dan meniadakan ancaman
eksternal?
4. Apakah biaya dan harga perusahaan
kompetitif dengan pesaing utama, serta
apakah mempunyai daya tarik bagi
pelanggan?
5. Apakah daya saing perusahaan lebih luat
atau lebih lemah dari pesaing utama?

QUESTION 1: HOW WELLS IS THE

COMPANYS PRESENT STRATEGY
WORKING?
The first thing to examine is the companys
competitive approach, that is market
position:
1. Firms sale => stable market share,
2. Firms image => stronger or weaker,
3. Firms profit margins => compare to
rival firms margins
4. Firms operating performance =>
days of inventory, employee
productivity, unit cost, defect rate,

QUESTION 2: WHAT ARE THE COMPANYS

COMPETITIVE IMPORTANT RESOURCES AND
CAPABILITIES/COMPETENCE ?

1. Resources is a productive input or

competitive asset that is owned or
controlled by the firm => tangible
and intangible.
2. A capability is the capacity of a firm
to perform some internal activity
competency

Type of company resources

Tangible resources
Physical resources
Financial resources
Technological assets
Organizational
resources

Intangible resources
Human assets and
intellectual capital
Brand, company
image and
reputational assets
Relationships
Company culture and
incentive system

THE FOUR TESTS OF A RESOURCES COMPETITIVE

THE VRIN tests for sustainable competitive adva

Ask if a resource is Valuable, Rare, Inimitable
Non-substitutable
IS THE RESOURCE COMPETITIVE VALUABLE

IS THE RESOURCE RARE IS IT VRIN

SOMETHING RIVALS LACK

IS THE RESOURCE OF SUBSTITUTIO

FROM DIFFERENT TYPES OF RESOU
AND CAPABILITIES (NON-STITUTAB

IS THE RESOURCE HARD TO COPY (INIMITABLE

QUESTION 3: IS THE COMPANY ABLE TO

SEIZE MARKET OPPORTUNITIES AND NULLIFY
EXTERNAL THREATS?

1. What do the SWOT listings reveal?

2. Please answers .. this questions:
a. potential strengths ?,
b. potential weaknesses ?,
c. potential opportunities ?,
d. potential threats ?,

QUESTION 4: ARE THE COMPANYS COST

STRUCTURE AND
CUSTOMER VALUE PROPOSITION
Indentifying of Cost Structure and a Representative Company Value Chain
COMPETITIVE?
Primary
Activities
and
Costs

Suppl
y
Chain
Mana
geme
nt

Oper
at
ions

Distri
butio
n

Sale
and
Mark
eting

Servi
ce

Product R&D, Technology, and Systems Development

Support
Activities
and
Costs

Human Resources Management

General Administration

Profit
Margi
n

QUESTION 5: IS THE COMPANY

COMPETITIVELY STRONGER OR WEAKER
THAN KEY RIVALS?

1. WHAT WE DO AND WHAT WE

OBSTAINNED ?
2. Please answers .. this questions:
a. potential strengths ?,
b. potential weaknesses ?,
c. potential opportunities ?,
d. potential threats ?,
3. COMPARE KEY SUCCESS FACTOR
THAN RIVALS