Professional Documents
Culture Documents
Introduction
WhatisOperationsManagement
OverviewofBMPCUL(MilkVita)
FinancialAnalysisofBMPCUL
MarketingMixAnalysisofBMPCUL
OverviewofMilkVitaProducts
OverviewofPasteurizedMilk
OverviewofMirpurBranch
MarketingStrategiesandCustomers
OperationsManagementofBMPCUL
Problems in Achieving Efficiency in Operations
Management
Recommendation
Conclusion
MILKVITA
MilkVitais the trade name under which the dairy products manufactured by
BMPCUL are marketed.
BMPCUL at a Glance :
war.
OverviewofBMPCUL(MilkVita)
Objective:
To ensure faire prices for the poor, marginal and landless milk producing farmer
the production of liquid milk, cream, ice-cream, flavoured milk, and sweet yogur
Operational Areas :
Division
7
District
23
Up-Zilla
132
Union
490
Village
2125
Market Conditoin:
OverviewofBMPCUL(MilkVita)
Cost&Income:
expenses of 16742 lakh and earns 17432.66 lakh in the financial year of 2009-2010
earns a profit of Tk 2.5 per litre. Total profit in this year is 690.66 lakh
BeneficiariesoftheOrganization:
160000 farmer-members under the fold of 1836 village Primary Milk Producers Cooperative Societies.
Cattle Treatment
Co-op Management
Micro-credit
Vaccination
Artificial Insemination
OverviewofBMPCUL(MilkVita)
ContributiontotheEconomy:
a very significant role in increasing income for
the poor, landless and marginal milk producing
farmers
aiding reduction of powder milk import
thereby saving a huge amount of hard
earned foreign currency every year
Governmental Role:
government of Bangladesh always
supported the efforts of the society
FinancialAnalysisofBMPCUL
MarketingMixAnalysisofBMPCUL
The set of controllable tactical marketing tools - products, price, place and
promotion the firm blends to produce the response it wants in the target
market.
Price
Product
Target
Market
Promotion
Fig: Integrated market mix
Place
OverviewofMilkVitaProducts
PasteurizedMilk
MilkVitaLiquidMilk,100%Freshandfrozen
liquidmilk
Preservedintetrapack
Fresh Milk
Flavored Milk
1literpacket:Production Cost Taka 12 Price Taka
MilkVitaCream
415GramTin:
Production CostTaka44.10
PriceTaka48.
Milk Vita Sweet Curd
Present Price Taka 120
1literbox:
Production Cost Taka 88
Milk Vita Rosh Malai
Present Price Taka 225
1literbox:
Production Cost Taka 129
OverviewofPasteurizedMilk
meets the nutrition of protein in daily life
Vita pasteurized milks ingredients are Fat 3.5% fat (BSTI approved),8% Solid non
fat (SNF), Protein, Lactose , Vitamins, Minerals.
pasteurization center of Milk Vita : Baghabari, Tangail and
Manikganj, Natore and Srinagar chilling centers for pasteurization
Pasteurization processing is done through a pasteurizer machine
3.5% fat (BSTI) and 8% solid non fat (SNF) are mixed in pasteurized
milk
preserved below 4 degree Celsius or 40 degree Fahrenheit
temperature
Supply of milk is daily 250,000 liters. Daily demand is 240000 liters
the financial year of 2009-2010, the total cost 35365.25 lakh,
total income is 36947.21 lakh
Marketing network is spread over Dhaka, Chittagong, Sylhet,
Comilla, Feni, Noakhali & B. Baria
Market price for a half liter packet is 28 and for one liter packet is
52.
OverviewofMirpurBranch
Target Customers :
Segmentation :
Metropolitan cities are the focus targets. The cities include
mainly Dhaka, Chittagong, Rajshahi, Sylhet and Noakhali,
Srimangal.
Targeting :
Above 2 years old children and persons are consumers of Milk
Vita products.
OverviewofMirpurBranch
OPERATIONSSTRATEGY:
Competitive advantage :
a. Cost
b. Time
c. Technology
d. Quality
e. Workforce-Management Relationship
LOCATION:
. Address : Mirpur, Section 7, Dhaka.
. Total land in Mirpur : 8.46 acre.
. Site choosing factors :
. Cost
. Transportation cost
. Supply of raw materials
. Marketing of Finished goods,
. Political issues
. By product facilities.
OverviewofMirpurBranch
Site Choosing methods :
Union Making
OPERATIONSTECHNOLOGY:
Automation Technology: Automation is the use of control systems and
information technologies to reduce the need for human work in the
production of goods and services.
Process Technologies:
Pasteurizing Technology
UHT Technology
Gerber Method
CIV Process
Product Technologies:
Lactometer
Butyrometer
Computerized Systems for Testing:
Milk Analyzer Every factory of BMPCUL determines the percentage rate
of fat and SNF with the use of milk analyzer, which is run through computer
systems
OverviewofMirpurBranch
Machines used (Pasteurized Milk):
3 Boilers
Generator
Compressor
Chiller
Air compressor
Water treatment plant
Pasteurizer
Filling machine
Homogenizer
Freezer
Choc-bar machine
Centrifuge Machine
Cup Machine
Crate washing machine
Mil tanker
Milk Vat
Cover Van (AC/non-AC)
CIV Plant
Laminar Air flow
Incubator
Autoclave
Petridish
OverviewofMirpurBranch
CAPACITY:
ProductioncapacityoftheFactory:
PasteurizedMilk:Production Capacity:25000 liter per hour, Production : 320000 liter per day.
Daily sale : 240000 liter milk.
UHTMilk: Chocolate flavour - 2000 liter per day.
Ice-cream: 3000 kg per day.
Curd(Sweet&non-sweet): 400 liter per day.
RoshMalai:300 liter per day.
INVENTORY CONTROL:
Raw Milk :
Inventory Model - Time-Based inventory model
Operation periods - 360 days in a year
Economic order quantity - 8/9 crore liter milk per year.
Reordering - In 360 days, daily milk collection 2 times
Safety Stock No safety stock for pasteurized milk
OverviewofMirpurBranch
JOB DESIGN:
JobDecisions:
NumberofLabours:
More than 100 permanent labours are there in this branch.
CompensationSystems:
Permanent Labours --- Hourly pay
Non-permanent --- Daily Pay
Higher employees --- Monthly Pay.
OverviewofMirpurBranch
TRANSFORMATION PROCESS
From Manufacturing View (Pasteurized
Input (Chilled Milk)
Milk)
Processing
(Pasteurization)
OverviewofMirpurBranch
MANUFACTURING PROCESS
Pasteurized Milk Processing
Chilling
Standardization
Cooling
Pasteurization
Standardization
Homogenizer
Monitoring
Filling
Packing
Cooling
Storing
MarketingStrategiesandCustomers
the Bangladesh Milk Producers Cooperative Union Ltd. Has been
helping the rural Milk Producers in
organizing their own village Primary
Milk Producers Co-operative Society
so that they can themselves become
responsible for marketing their own
milk, twice daily, and no longer have
to depend upon middlemen or
markets.
OperationsManagementofBMPCUL
Recommendation
Conclusion
Milk Vita is the largest milk producing company in Bangladesh. It is helping about
7.55 lakh beneficiaries through its overall activities including operational,
marketing, financial activities. Nowadays, many big and small dairy farms have
been established with the help of Government, NGOs and personal willing. So, in
Bangladesh the milk production is increasing. Milk Vita still remains the most
productive dairy farm in Bangladesh.